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SCMP partners with the Google News Initiative to build a reader-first, content recommendation engine

Hong Kong, (12 January 2023) – The South China Morning Post (SCMP) launched “Project Hercules” in partnership with the Google News Institute in 2021, a collaborative initiative to build an improved content recommendation engine for the benefit of readers.  Project Hercules enabled the dynamic creation of reader segments based on demographic, psychographic and behavioural data Read the full press release…

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