South China Morning Post launches Paris Shopping Guide in Simplified Chinese

Hong Kong, May 13, 2011South China Morning Post announced the forthcoming launch of its Paris Shopping Guide, a simplified Chinese magazine to help advertisers capture the booming market of Mainland Chinese headed for Paris.

With a circulation of over 100,000, the publication entitled "巴黎风尚" will be distributed from 29th July in both key China cities and in strategic Paris locations. Copies will be made available through China Travel Services offices in Beijing, Shanghai, Guangzhou and Suzhou, as well as departure lounges for multiple airlines. In Paris, it will be distributed through top tourism offices and hotels, plus the iconic upscale shopping mall Galeries Lafayette.

This magazine represents a unique opportunity for advertisers to target these valuable shoppers in their native language, while reaching them through a sympathetic and relevant editorial environment.

"This is a new product that ties together our unique strength and connections in the luxury market, our understanding of the important mainland consumer market and our well established publishing and distribution expertise" said Sophia Yu, Director of Advertising & Marketing Services for the South China Morning Post. "With our unique distribution network, we’ll be able to target our affluent shoppers both at home, in transit, while they’re information seeking and at their actual shopping destination."

The Paris Shopping Guide aims to help mainland shoppers find the best places to eat, shop, sightsee and enjoy all that the French capital has to offer. With tips, recommendations and suggested itineraries, it serves as a useful guide to accompany the travellers throughout their stay in Paris.

The advertising booking deadline is 24th June. For more information, contact or call a representative at 2565 2435.


About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at

For enquiries please contact:

Anne Wong
Director of Marketing
South China Morning Post