South China Morning Post launches LuxeHomes annual edition for Hong Kong’s luxury homebuyers

Hong Kong, May 12, 2011South China Morning Post announced the forthcoming launch on May 18th of the annual edition of LuxeHomes, following on from the successful launch of their bi-weekly magazine six months ago.

The bi-lingual annual is a comprehensive guide to properties and property news on Hong Kong’s luxury neighbourhoods, contemporary districts and emerging property hotspots. Featuring commentary from leading developers, it will also provide detailed pricing information and in-depth market analysis, plus details on new developments in the pipeline.

A total of 40,000 copies will be printed for a targeted distribution to subscribers of the South China Morning Post, plus distribution in premium residential districts and clubs, and a limited circulation targeting high end professionals and executives. Additional circulation targeting mainland investors is also planned.

Commenting on the new publication, Ms. Elsie Cheung, Chief Operating Officer for South China Morning Post said, "There is a gap for a comprehensive property bible that gives premium homebuyers and property investors a clear overview of some of the key developments in the market. Our LuxeHomes bi-weekly edition has proved very popular amongst readers and advertisers since its launch in November last year; readers are hungry for more information to help advice their purchase decisions. Our launch of the LuxeHomes annual edition is timely given the hot debate on what and when to buy in Hong Kong, and provides our readers with a helpful go-to source for more detailed insights and background information and analysis."

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About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at

For enquiries please contact:

Anne Wong
Director of Marketing
South China Morning Post