HONG KONG, 18 August 2017 – South China Morning Post, Asia’s leading media company, today announced that cpjobs.com, its flagship online recruitment platform, will expand candidate-finding capabilities for the recruitment community with free-of-charge job listing services. This is to supplement a host of job-matching services offered by cpjobs.com and its smartphone app.
Recruiters and hiring companies are now able to post job advertisements in cpjobs.com’s Standard Job Listing service without a fee, starting from today (18 Aug). This follows cpjobs.com’s mission to seamlessly connect recruiters with the right jobseekers.
Since its launch in 2015, cpjobs.com has focused extensively on product developments. One of its key built-in propriety features was “Match Me+”. Developed entirely in-house, “Match Me+” initially improved user conversion through behavourial targeting, i.e. job recommendations based on users’ online behaviour. The mechanism was further scaled with the addition of data mapping based on user profiles and job descriptions along with more well-defined online behaviour. Since “Match Me+” was launched two years ago, cpjobs.com’s overall user conversion rate was tripled.
“Cpjobs.com draws on a wealth of experience and insights from Classified Post, SCMP’s signature recruitment service since 1973, rendering an in-depth understanding of the behaviour of recruiters and jobseekers,” said Ms. Elsie Cheung, SCMP Chief Operating Officer. “Hence, cpjobs.com understands the online challenges and opportunities that our stakeholders confront every day. Powered by that tapestry of knowledge, cpjobs.com developed and refined an algorithm-based approach that cuts through the clutter and swiftly puts recruiters in touch with candidates of compatible background, skills and aspirations. We are confident that free job listings on cpjobs.com will enable our recruiter and employer partners to focus on generating more value for their companies armed with our online capabilities.”
Ms. Peggy Chu, Business Director of cpjobs.com, said, “In addition to our expanding online capabilities, cpjobs.com will guide first-time recruiters through our easy-to-use job posting management system and we will support them with real-time automated feedback reporting. Recruiters on cpjobs.com can also ride on the Hong Kong-wide mass-market campaign that we will soon launch, which will expand the reach of their job ads. As we gather more data on jobseeker and recruiter behaviour, we would be in a position to strengthen our algorithms, and our predictive recommendations will reach a new level of compatibility between recruiters and jobseekers.”
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About South China Morning Post Publishers Limited
South China Morning Post Publishers Limited is a leading newspaper and magazine publisher in Asia. Its flagship publication, the South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.
First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, mobile, tablets and online through scmp.com and e-reader editions, the South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 200 awards in 2016-17 for excellence in editorial, marketing and technical capabilities. Other titles in the company include the Sunday Morning Post, STYLE, Destination Macau and The PEAK.
Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoBride, Harper’s BAZAAR, Harper’s BAZAAR Art, Harper’s BAZAAR Bride, Esquire, ELLE, ELLE Men, ELLE Wedding, ELLE Décoration, and ELLE Accessories; and operates Cosmopolitan.com.hk, Cosmogirl.com.hk, Harpersbazaar.com.hk, ELLE.com.hk and EsquireHK.com in Hong Kong.
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