HONG KONG, 18 August 2017 – South China Morning Post, Asia’s leading media company, today announced that, its flagship online recruitment platform, will expand candidate-finding capabilities for the recruitment community with free-of-charge job listing services. This is to supplement a host of job-matching services offered by and its smartphone app.

Recruiters and hiring companies are now able to post job advertisements in’s Standard Job Listing service without a fee, starting from today (18 Aug). This follows’s mission to seamlessly connect recruiters with the right jobseekers.

Since its launch in 2015, has focused extensively on product developments. One of its key built-in propriety features was “Match Me+”. Developed entirely in-house, “Match Me+” initially improved user conversion through behavourial targeting, i.e. job recommendations based on users’ online behaviour. The mechanism was further scaled with the addition of data mapping based on user profiles and job descriptions along with more well-defined online behaviour. Since “Match Me+” was launched two years ago,’s overall user conversion rate was tripled.

“ draws on a wealth of experience and insights from Classified Post, SCMP’s signature recruitment service since 1973, rendering an in-depth understanding of the behaviour of recruiters and jobseekers,” said Ms. Elsie Cheung, SCMP Chief Operating Officer. “Hence, understands the online challenges and opportunities that our stakeholders confront every day. Powered by that tapestry of knowledge, developed and refined an algorithm-based approach that cuts through the clutter and swiftly puts recruiters in touch with candidates of compatible background, skills and aspirations. We are confident that free job listings on will enable our recruiter and employer partners to focus on generating more value for their companies armed with our online capabilities.”  

Ms. Peggy Chu, Business Director of, said, “In addition to our expanding online capabilities, will guide first-time recruiters through our easy-to-use job posting management system and we will support them with real-time automated feedback reporting. Recruiters on can also ride on the Hong Kong-wide mass-market campaign that we will soon launch, which will expand the reach of their job ads. As we gather more data on jobseeker and recruiter behaviour, we would be in a position to strengthen our algorithms, and our predictive recommendations will reach a new level of compatibility between recruiters and jobseekers.” 

To enjoy the free Standard Job Listing service, recruiters can simply email at or call 2680 8866 to register. They can also register at

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About South China Morning Post Publishers Limited

South China Morning Post Publishers Limited is a leading newspaper and magazine publisher in Asia. Its flagship publication, the South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.

First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, mobile, tablets and online through and e-reader editions, the South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 200 awards in 2016-17 for excellence in editorial, marketing and technical capabilities. Other titles in the company include the Sunday Morning Post, STYLE, Destination Macau and The PEAK.

Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoBride, Harpers BAZAAR, Harpers BAZAAR Art, Harper’s BAZAAR Bride, Esquire, ELLE, ELLE Men, ELLE Wedding, ELLE Décoration, and ELLE Accessories; and operates,,, and in Hong Kong.

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