Hong Kong, (April 14, 2023) – The South China Morning Post is pleased to present the all-new Style by SCMP, a rebrand of its flagship Style publication known for curated and insightful global luxury and lifestyle content through an Asian lens.
Style by SCMP hails the advent of an inclusive luxury experience that values knowledge, access and connectivity, a dynamic perspective that moves away from purely symbolic representations of exclusivity and wealth, marking a new era of South China Morning Post’s role in the conversation on discerning and intelligent luxury. The revamped Style by SCMP weaves responsible luxury, entrepreneurship, innovation, women leadership, wellness and philanthropy topics into its coverage on latest trends in fashion, watches and jewellery.
“The slanted letter ‘l’ is evocative of the slash (/), which is prevalent across the creative community. This places the brand’s stake in a multi-hyphenate-driven milieu, and highlights the versatility of roles and viewpoints which make up today’s luxury market,” says Vincenzo La Torre, Chief Editor, Style by SCMP, South China Morning Post.
“The South China Morning Post is dedicated to nurturing communities that bring together brands and influencers who are united by their pursuit of knowledge, wellbeing, betterment and fulfilment, where the affluent and influential can be the heroes and heroines of their own stories,” adds Kevin Huang, Chief Operating Officer, South China Morning Post.
NOTE TO READERS AND EDITORS
Style by SCMP publishes 10 issues per year and is distributed with the South China Morning Post, counting luxury hotels, hair salons, wellness spas and airport lounges amongst its key distribution locations.
ABOUT THE SOUTH CHINA MORNING POST
The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. A digital-first media organisation, SCMP is also home to Goldthread, a content platform with a focus on food, travel and culture in China, and publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.
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