The South China Morning Post Names Sophia Yu As Managing Director of SCMP Hearst

Hong Kong, (March 16, 2023) – The South China Morning Post announces today the appointment of Sophia Yu as the new Managing Director, SCMP Hearst. Effective April 1, 2023, Sophia succeeds Josephine Chan, who has led SCMP Hearst with distinction for the past 35 years and who has made the decision to step down in order to spend more time with family.

Under Chan’s leadership, SCMP Hearst has grown to operate five renowned lifestyle media brands in Hong Kong, including Cosmopolitan, ELLE, Harper’s BAZAAR, Esquire, and ELLE Men, with an aggregate reach of 7.5 million readers every month across print, digital and social platforms.

“Josephine is a well-respected leader in Hong Kong’s lifestyle media industry,” said Catherine So, Chief Executive Officer, SCMP Group. “We are grateful for her leadership and commitment to SCMP Hearst over the past 35 years. We appreciate the role she has played in driving our magazine business forward and wish her a well-deserved retirement.”

Yu currently serves as Senior Vice President and Publisher of SCMP Hearst, a role she has held since 2021, overseeing the brand development, business strategy and editorial direction of all of the division’s lifestyle media brands. She first joined the South China Morning Post in 2011 as Director of Advertising and Marketing Solutions and moved to SCMP Hearst in 2013 as General Manager and Publisher, ascending the ranks to Vice President of Sales & Marketing and Publisher in 2018. Prior to SCMP, she previously held both in-house and agency positions at different companies, having acquired more than 15 years of APAC strategy, sales, marketing and advertising experience across Hong Kong, Greater China and other Asia markets.  

“Sophia is one of Hong Kong’s most experienced and knowledgeable leaders in women’s magazines and lifestyle brands today,” So said. “I am confident that her strong strategic planning, management, and people leadership skills will take our magazine brands to new heights.”


SCMP Hearst publishes five lifestyle media brands in Hong Kong, including Cosmopolitan, ELLE, ELLE Men, Esquire and Harper’s BAZAAR. SCMP Hearst is a joint venture of the SCMP Group and The Hearst Corporation. 

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. A digital-first media organisation, SCMP is also home to Goldthread, a content platform with a focus on food, travel and culture in China, and publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including the Chinese editions of Cosmopolitan, ELLE, ELLE Men, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

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