Operation Santa Claus kicks off 2019 “From Hong Kong with Love” campaign

HONG KONG, 7 November 2019 – Operation Santa Claus (OSC), jointly organised by Radio Television Hong Kong (RTHK) Radio 3 and the South China Morning Post (SCMP), kicked off its “From Hong Kong with Love” campaign today (7 November) at the HKEX Connect Hall to much fanfare, with the announcement of 13 beneficiaries that will benefit from community-wide charity events that contribute to causes that serve children and youth, and individuals with physical and mental disabilities. OSC also introduced its first-ever Ambassadors, national swimmer and Olympian Stephanie AU, as well as local celebrity CHAU Pakho.  

The event was attended by Executive Council Convenor Bernard CHAN and Charles LI, Executive Director and Chief Executive of Hong Kong Exchanges and Clearing Limited, as the Guests of Honour. Radio Television Hong Kong’s Director of Broadcasting LEUNG Ka-wing and South China Morning Post’s Editor-in-Chief Tammy TAM also jointly officiated the launch ceremony that marks the beginning of a series of fundraising events held throughout November and December. 

With Christmas coming to town, the campaign theme “From Hong Kong with Love” aims to inspire the city by sharing the gift of hope and kindness to brighten the lives of the needy. OSC this year will have a strong sports theme with a 5-aside football tournament on 24 November and other sports-related events organised by OSC donors and beneficiaries. 

OSC will salute its most outstanding supporters at the end of the campaign with special awards in various areas, namely “Top Corporate Fundraiser Award”, “Top School Fundraiser Award”, “Most Creative Fundraiser Award” and “Most Creative School Award”. The award list will be announced during the closing ceremony of OSC in February 2020. 

“Operation Santa Claus 2019” Launch Ceremony was hosted by Alyson HAU, and featured performances by Accapella Metro Vocal Group and the Oboe and Cor Anglais Duo 2S. The event was broadcast live on Radio 3 (AM 567, FM 97.9 Happy Valley, Jardine’s Lookout & Parkview Corner, AM 1584 / FM 106.8 HK South, FM 107.8 Tseung Kwan O & Tin Shui Wai), RTHK website (rthk.hk/radio3), mobile app RTHK Mine and “Operation Santa Claus HK 愛心聖誕大行動” Facebook page (facebook.com/opsantahk). 

Last year’s OSC campaign raised over HK$17 million, which has gone on to support more than 10,000 individuals in Hong Kong. For more information about the OSC campaign, donation methods, fundraising ideas, and ideas on how to support, please visit OSC websites rthk.hk/osc2019 and osc.scmp.com

About Operation Santa Claus

Operation Santa Claus (OSC) is one of Hong Kong’s most beloved charity efforts. Established in 1988, OSC aims to connect the local community with charities and is jointly organised by Radio Television Hong Kong (RTHK) and the South China Morning Post (SCMP), two of the city’s most respected media organisations. OSC is one of Hong Kong’s biggest annual fundraising campaigns and has raised about HK$300 million and has brought goodwill to over 280 charities in the past 31 years.

For further information please contact: pr@scmp.com