HONG KONG, 31 August 2020 – The South China Morning Post announced today the appointment of Qin Sheng as Senior Vice President, People Department, to lead its people-focused strategies and to build a vibrant and diverse work environment. Following SCMP’s rapid growth and transformation into a global digital media organisation, Sheng’s appointment sharpens the company’s focus on enhancing the employee experience and bringing innovation and analytics to people-first programmes. Sheng’s responsibilities include overseeing the People Department’s strategy and planning, driving learning and growth initiatives, as well as supervising employee engagement and organisational development.

“We are delighted to have Sheng join our leadership team. The coronavirus pandemic has introduced new challenges and new opportunities in the workplace, and Sheng’s expertise and experience will help elevate SCMP’s value-driven culture, people-first strategies, and overall employee experience,” said Gary Liu, SCMP’s Chief Executive Officer.

“It is an exciting time to join a leading media company that embraces digital transformation initiatives while placing a strong emphasis on values, communication and an overwhelming dedication to building its people. I am looking forward to working with a purpose-driven team and am thrilled at the opportunity to take our organisational culture to new heights,” said Sheng.

With a track record of more than 15 years in luxury retail and consumer industries, Sheng brings a wealth of experience in leadership with several international organisations.

Sheng previously served on the leadership team at H&H Group as Group Senior Director of People & Culture. She oversaw major organisational changes and led the alignment of global HR practices. Prior to that, she was the HR Director at LVMH Fashion Group Asia Pacific, where she improved HR efficiencies with an analytic approach to talent management and budgeting across multiple brands and markets. She also introduced digital initiatives for employee experience and deployed diversity programmes at LVMH.

Qin Sheng’s appointment is effective from 31 August and she will be based at SCMP’s global headquarters in Hong Kong.


The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China’s tech industry; Inkstone, a digest for those curious about China’s growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.   


For more information, please contact:

Andrea Leung 

+852 2680 8118

Elgen Kua