South China Morning Post captures new global audience with iPad app

South China Morning Post captures new global audience with iPad app.

Hong Kong, August 20, 2010 – Hong Kong’s leading English language newspaper, South China Morning Post, has enjoyed great success with the launch of its new iPad. In the four weeks since its launch the app has been downloaded by over 17000 unique users, nearly half of which are from overseas, including USA, Canada, China, Australia, Singapore, Malaysia, UK, Germany and Japan.

Launched on 23 July, South China Morning Post‘s new iPad edition became the second most popular app in the Hong Kong App Store on its debut day and has been consistently adding 3000+ unique downloads each week.

"The premiere of our iPad app represents our commitment to becoming the globally trusted authoritative source for English language information about Hong Kong and China", said Anne Wong, Director of Marketing for South China Morning Post. "Now, anywhere in the world, iPad users with an interest in the region can easily tap into the news that local Hong Kong business decision makers trust."

Reginald Chua, South China Morning Post’s Editor-in-Chief said: "We’re excited about the new opportunities the iPad provides us as a news organization. Our geographic location in Hong Kong makes us uniquely positioned for in-depth reporting on China, and we are now able to provide that information at a touch of a finger for those discerning China watchers."

iPad users around the world can currently download the South China Morning Post app on iTunes, free of charge for a limited period. Updated daily at 06.30 Hong Kong time, the complete edition is designed to be downloaded within a couple of minutes, to enable each page to be instantly viewable and fully accessible offline.

Download at:


About South China Morning Post

First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China, it has won 58 journalistic excellence awards in the past year alone. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.

For further information please contact:

Anne Wong
Director of Marketing