SCMP Appoints Lou Wee as Director of Global Strategic Business

Hong Kong, (April 24, 2023) – The South China Morning Post (SCMP) announces today the appointment of Lou Wee as Director of Global Strategic Business. Based in Hong Kong, this position sits within the Post’s Advertising and Marketing Solutions (AMS) business with the mandate to build and nurture long-term partnerships with global strategic accounts. 

Wee rejoins SCMP after his move to VICE Media as Vice President of Sales & Brand Partnerships, APAC in 2022, having previously held roles of Head of Advertising Sales for Hong Kong and Regional Markets as well as Regional Director of Advertising and Partnerships from 2018-2022 in SCMP. 

With over 15 years of diverse media and advertising experience acquired from Hong Kong and Singapore, Wee counts VICE Media, FOX Networks Group, CNBC and The Wall Street Journal, amongst his prior career appointments where he was responsible for advertising sales and partnerships.

“Wee’s rich industry and regional background aptly reflects the mission of SCMP’s global strategic business, which is to work with partners worldwide in targeting respective local markets across APAC and around the world where SCMP has audience reach while scaling their regional presences through our integrated marketing offerings in content, events and data driven advertising solutions,” Kevin Huang, Chief Operating Officer, South China Morning Post comments. “As our readers are a global community, the majority of which comprises the APAC market with a particularly strong presence in Hong Kong, Singapore and the rest of Southeast Asia, followed by the North America market, Wee’s homecoming highlights the Post’s robust regional position and strong confidence in Asia as a leading global hub for media and advertising.”

“Hong Kong holds a very special place in my heart – not only has it been my home base for the past 8 years, I also owe much of the success that I enjoy in my personal and professional life to this city. My appointment and return to SCMP comes at an exciting point of the Post’s journey as it enters its 120th year of journalistic legacy, the reopening of Hong Kong to the rest of the world and a tech-forward next-phase which will continue to pave the way for SCMP’s leading role in the Asia media industry.” Lou Wee, Director of Global Strategic Business, South China Morning Post shares. 

– END –


The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. A digital-first media organisation, SCMP is also home to Goldthread, a content platform with a focus on food, travel and culture in China, and publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

For further information, please contact: