Obama Advertising Campaign Reaches Out to Classified Post Jobseekers

Hong Kong, February 6, 2009 – Classified Post, Hong Kong’s leading job recruitment publication, today launched a compelling advertising campaign featuring newly elected US President Barack Obama to reach out and inspire jobseekers looking for a way through the challenging job market.

With the tagline, "Whatever you are reaching for in your career, reach for Classified Post", the campaign aims to inspire jobseekers to find what they are seeking, be it security, more pay, more responsibility or a more fulfilling job. The message is cleverly delivered through inspiring creative advertising featuring Barack Obama, the ultimate example of a "dreamer to achiever", someone who has the foresight, ambition and courage to reach out and realise a dream.

With rapidly increasing unemployment sweeping the globe, Classified Post is playing a vital role as the recruitment market leader in helping jobseekers stay marketable and fulfil their career goals.

"Classified Post is not just about helping jobseekers to find a job, but also inspiring them to believe in themselves and reach out for a better future," said Elsie Cheung, Advertising Director of the South China Morning Post. "We believe it is important for us to take up this crucial role to get this message across, especially during the time of gloomy economic sentiment."

The campaign debuted with a high-impact ad across the giant Leighton Road billboard and will be followed by others at MTR stations, bus shelters, and channels at 7-11 and Circle K. Online media will also be targeted by the campaign to drive traffic to Classified Post online.


About SCMP Group Limited

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is the leading English language newspaper in Hong Kong and has the city’s most affluent and influential readership. Other publication titles of the Group include the Sunday Morning Post, Classified Post, Jiu Jik and the Chinese editions of Cosmopolitan, Harper’s Bazaar, CosmoGirl! and Automobile magazines.

About Classified Post

Launched in 1973, Classified Post is Honk Kong’s job recruitment market leader targeting middle to senior management position. Its online edition Classifiedpost.com complements the print version to provide jobseekers with effective and efficient online job searching tools.

This press release can be downloaded from www.scmpgroup.com.

For media enquiries, please contact:

Joyce Chan
Marketing & Communications
Tel: (852) 2250 3115
Fax: (852) 2565 2429
Email: communications@scmp.com