Classified Post launches a new look for print and online, and introduces fuel for young executives

Hong Kong, February 26, 2010 – The South China Morning Post announced the re-launch of Classified Post, its recruitment service publication and the sister website starting today. In addition, the Classified Post franchise expands its integrated recruitment platform further with a new career supplement magazine – fuel.

New design layout improvements in Classified Post, targeting middle to senior positions, include better navigation to make job searches easier. The revamped broadsheet will now carry more in-depth editorial, plus the latest news and reviews from industry leaders and employers. Classified Post will continue to be available at convenience stores, newsstands and bookstores every Saturday, and will also be circulated with the South China Morning Post.

Spurred by the success of being the leading job site with quality member profiles, employers and jobs, received significant investment to enhance the user experience and digital functionalities. Visitors can surf the site more easily through its improved user interface. A key feature of the upgrade is the world-class career matching technology. "This state-of-the-art tool helps employers to automatically extract relevant candidates from the database and instantly ranks their compatibility with the job requirements, making the recruitment process easier than ever," explained Ben Abbotts, Senior Manager of Digital Marketing of SCMP. "Precise matching is one of the fundamental requirements in the recruitment business. The right use of technology can really make a difference."

Another development is the introduction of a tabloid-format supplement magazine called fuel. Making its debut on 26 February, 2010 and distributed free every Friday, fuel targets young executives who are looking to solidify their future career prospects. Produced by the experienced editors of Classified Post, fuel will feature extensive content reflecting the interests and ambitions of young, aspiring professionals. This gives advertisers a powerful environment in which to connect with the city’s most up-and-coming executives. The newly-launched fuel will have its own unique distribution network with 2,000 distribution points across high-traffic commercial, industrial areas and higher education institutions.

Commenting on the new enhanced recruitment tools, Elsie Cheung, Director of Advertising and Marketing Services of SCMP, said, "Recent statistics indicate that SCMP has the largest market share in publication recruitment advertising at 40.9%. We are committed to providing advertisers and job seekers the best integrated recruitment platform in the market, and continue to maintain our competitive advantage by leveraging our expertise and resources. The new inclusions, deriving from consumer insights, are meant to reflect the increased strength of Classified Post."

The relaunch of Classified Post will be supported by a new marketing campaign "Make Every Move Count". The commercial launch of fuel will also be communicated through extensive advertising throughout Hong Kong.

About the South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform,, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received over 40 awards in 2009 for excellence in editorial, marketing and technical capability. Most recently, the South China Morning Post received 6 awards at the 31st International Annual Creative Design Competition for Newspapers and Magazines, and scooped 12 awards at the 2009 Society for Publisher’s in Asia (SOPA) editorial excellence awards, more than any other media company. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines.

For media enquiry, please contact:

Earl Lui
Manager, Brand Marketing
Tel: (852) 2680 8121
Fax: (852) 2680 8158