South China Morning Post Partners with Brightcove to Deliver New Multimedia Services

HONG KONG and BOSTON, June 2, 2008 – The South China Morning Post today has launched new multimedia services and advertising options, in partnership with Brightcove, the world’s leading Internet TV platform..

For users of the South China Morning Post’s website – – the Brightcove technology provides enhanced multimedia services such as high-quality video viewing, social distribution options (RSS feeds, e-mail links and embeddable players) and extensive video archives.

For advertisers, Brightcove’s technology enables the South China Morning Post to offer new advertising formats such as pre-roll and post-roll video, sponsored icons and logos, and banner/island ads coupled to videos.

"We’ve been producing multimedia content since 2005, and we needed a service that would evolve with our needs and the quickly changing multimedia landscape," Assistant Director David Savelson said.

"After an extensive review of the technology in the market, we concluded that Brightcove is simply the best on offer today. Working with Brightcove enables SCMP to focus on what we do best – create content. Brightcove’s video technology is plug-and-play and it provides a first-class user experience to both viewers and advertisers."

"The South China Morning Post has a long history of not only producing award-winning journalism, but also taking advantage of rich media storytelling to engage readers," said Jeremy Allaire, Brightcove Chairman and Chief Executive Officer. "We are excited to be working in the region and look forward to partnering with such a highly respected news organisation as it grows its advertising-supported Internet video offerings."

The South China Morning Post is Brightcove’s first newspaper client in Asia and Greater China.


About South China Morning Post

The South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform,, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 51 awards in 2008 for excellence in editorial, marketing and technical capability.

About Brightcove

Brightcove is the leading Internet TV platform used by media publishers worldwide to program, distribute and monetize video on the Web. The award-winning platform has empowered organizations of all sizes to launch and grow Internet video initiatives with unparalleled choice and control. Brightcove is dedicated to harnessing the inherent power of the open Internet to transform the distribution and consumption of media. For more information, visit

For media enquiries, please contact:

Lydia Lee / Joyce Chan
The South China Morning Post Publishers Ltd.
Tel: (852) 2250 3120 / 2250 3115
Fax: (852) 2565 2429

Josh Hawkins
Tel: 1 617 395 0487