South China Morning Post launches brand new SCMP Tablet Edition

HONG KONG, September 17, 2013 – The South China Morning Post announced the launch of their brand new SCMP Tablet edition, providing a brand new news experience for its readers on iOS and Android tablets.

The all-new SCMP Tablet Edition is built as an HTML5 web-app, with a full content upgrade upon its previously free IPad™ edition. The highly visual and interactive design maximizes the reading experience on a tablet format, giving more multi-media content such as slide shows, rich media infographics and embedded video, continual updates 24/7, greater ease of social sharing, more interactivity, including instant conversation commentary within the app, and the ability to completely personalize the news according to each user, allowing for customized navigation whether the reader is left or right handed.

The SCMP Tablet Edition is also designed to provide advertisers with a range of new and highly visual advertising formats, and being HTML5, is content-searchable and downloadable with an internet connection, providing instantaneous news updates.

“We’re proud to bring our readers the news they want, wherever and however they want it” remarked Robin Hu, Chief Executive Officer of SCMP Group. “Some readers prefer a lean-back, interactive, yet fully updated multi-media news experience. For them, our Tablet Edition makes news easy-to-access and visually appealing, but also fully up-to-date.

“The new Tablet Edition adds to our very successful revamped, our mobile edition on and our NewsPulse app, enabling our readers to enjoy our news the way they want it.”

The SCMP Tablet Edition is available through subscription, although users can trial up to 8 free articles per month.

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About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.

First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 64 awards in 2012 for excellence in editorial, marketing and technical capability. Other titles in the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar, ELLE and CosmoGirl!, HK Magazine, The List, Where Hong Kong, and Where Chinese玩儿.

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