Discovery Networks Asia Pacific partners SCMP to showcase new food series on Asian Food Network

HONG KONG, 22 February 2021 – The South China Morning Post announced today it has reached an exclusive agreement with Discovery Networks Asia Pacific for the broadcast rights for ‘ Eat China ’. The series will air across 39 territories across APAC and will be available across non-standard TV platforms, including AVOD and SVOD.

Eat China’ is produced by Goldthread , SCMP’s video-first culture publication focused on exploring trends and human interest stories in today’s China through its food, people, and travel. The programme will air on the highly-rated Asian Food Network (AFN), the region’s leading TV and online food channel that celebrates unique Asian culinary and cultural experiences.

The multi-year is SCMP’s first acquisition deal with a broadcast network and the agreement comprises four epis odes per season. ‘Eat China’ began its broadcast on 5 February 2021. In addition to ‘Eat China’, AFN will feature episodes and recipes from Goldthread’s ‘Chef’s Plate’ series across its digital properties, including its website and social media channels.

“Viewers across APAC have an appetite for food and lifestyle shows on Discovery and we’re thrilled to add Goldthread’s ‘Eat China ’ Series to our network’s compelling line-up of food programming,” said Rohit Tharani, Senior Director, Southeast Asia, Direct to Consumer. “As the region’s leading food-focused multi-platform network that celebrates unique culinary experiences from Asia, we’re pleased to showcase a programme that captures the broad diversity of Chinese cuisine with a modern touch.

Said Goldthread’s Executive Director, Victoria Ho: “The show is dedicated to food enthusiasts and the China-curious who appreciates punchy deep dives delivered with journalistic rigour. We look forward to entertaining and informing viewers across the region and this partnership will broaden the reach and popularity of Goldthread’s programmes such as ‘Eat China’ across AFN’s platforms and we’re delighted to have Discovery Networks Asia Pacific as our partner.”

From noodles in the North to spicy Sichuan peppers in the southwest, ‘Eat China’ takes viewers across China in search of authentic regional Chinese cuisines shaped by topography, traditions and culture. Goldthread explains how famous Chinese dishes came to be, and trace their origins to their roots. The show will feature food experts and chefs to help guide viewers through China’s diverse food culture and explore exciting dishes and flavour profiles through ingredients, stories, and people.


The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China’s tech industry; Inkstone, a digest for those curious about China’s growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.   

Discovery Networks Asia-Pacific, a division of the leading global entertainment provider Discovery Communications, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of brands. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to live sporting events, Discovery offers
distinct must-watch programming to engage viewers across the region. The portfolio reaches 694 million cumulative subscribers in 37 countries and territories with programming customised in 14 languages and dialects. For more information, please visit

About Asian Food Network
The Asian Food Network (AFN) is an evolution of the formerly known Asian Food Channel (AFC), built on a community of Asian food lovers. Based in Singapore, AFN’s wide Asian distribution footprint will now cover twelve territories on both digital platforms and pay TV across Asia. The community can look forward to free and
accessible content on where they can engage in conversations around the latest food trends.

Bringing more than just good food to the table, AFN will uncover the world beyond kitchens all across Asia, through topical and seasonal stories. The community can also look forward to conversations on the latest food trends, served fresh on digital platforms. AFN is an ecosystem for everyone passionate about Asian food,
promising a seamless experience from inspiration to the kitchen. AFN will be able to execute 360 degree advertising and marketing campaigns and solutions for leading brands.

For more information, please contact:
Elgen Kua

Jennelyn Mortillero