SCMP revamps website with dedicated US and Asia editions to serve growing global readership

HONG KONG, 19 February 2019 – The South China Morning Post today announced the launch of its completely revamped The new mobile-first website aims to serve a wider international community of readers with two new editions for audiences in the US and Asia, in addition to the existing Hong Kong and International edition.

The new website is designed to serve SCMP’s growing global readership and is a timely response to stay ahead of contemporary content consumption preferences, while providing an intuitive and enjoyable user experience. The changes also aim to benefit SCMP’s advertisers to reach a broader demographic of readers more effectively, offering partners more opportunities to showcase more impactful brand storytelling formats in a seamless manner.    

The new will feature content recommendations for readers powered by AI, enhanced search functions that deliver relevant and robust results, bolstered multimedia content on an agile and dynamic platform, in addition to new and enriched content offerings such as: 

  • Economy for the latest China and global economy stories
  • Expanded and frequent Asia coverage from the award-winning This Week In Asia
  • A new Explained section with aggregated “explainer” content 
  • A new SCMP Spotlight section with in-depth award-winning multimedia stories.

“We invested a considerable amount of time into studying and understanding how our readers use the website when we set out overhaul,” said SCMP CEO Gary Liu. “We felt this is an opportune time to introduce the US and Asia editions with the growing readership from those regions. 

“Our mission is to elevate thought through world-class journalism every day for millions of readers around the world and lead the global conversation about China. We are confident that we can continue serving our readers in the best way possible with bolstered content offerings and introducing AI to recommend new content in a personalised manner on a robust digital platform.”

SCMP will gradually introduce more functions to the website, as well as enhancing its SCMP app before opening it to a wider audience. For more information about the new website, kindly read SCMP’s Editor-in-Chief Tammy Tam’s letter to readers here.

About South China Morning Post

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and, Harper’s BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China’s tech industry; Inkstone, a daily news brief for those curious about China’s growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

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