(Hong Kong, September 28, 2005) SCMP.com, the Internet edition of Hong Kong’s leading English-language newspaper – South China Morning Post, has taken digital marketing to a new level by combining the MP3 player platform with podcasting, to promote the launch of its new products and services.
SCMP.com is distributing 100 MP3 players through a partnership with Creative Labs to some of Hong Kong’s top executives in the media and advertising industry, as part of its "Hear All About It" promotion.
SCMP.com publisher Christopher Axberg said, "This promotion clearly demonstrates our commitment to innovative digital marketing, by providing unique opportunities for advertisers and partners to deliver their message across emerging digital platforms."
This month, SCMP.com debuts the following websites:
- SCMP Media Post, featuring views of media and advertising professionals
- SCMP Podcasts on the latest trends in business, technology and lifestyle
- SCMP Greater China Outlook, daily news summaries of SCMP stories in Traditional and Simplified Chinese
- Destination China featuring the best in business travel
- Cartoon Caption Contest, offering subscribers the opportunity to win fabulous prizes.
Axberg continued, "We’re very excited about what’s going on with SCMP.com and its new products and services. With SCMP Media Post we’re targeting a defined, advertising and media buying market, and our simplified Chinese-language content will target the mainland China market."
What is unique about the "Hear All About It" promotion is the tying together of the MP3 digital content distribution platform with podcasting to inform media buyers and advertisers of SCMP.com’s new products and services.
"Our advertisers have asked us to bring them a high-end, affluent audience interested in purchasing and interacting with digital media. The successes we’ve had with our marketers in being able to do advertising and direct marketing toward this audience has been quite powerful," said Axberg.
In addition to the 100 MP3 players that are being distributed, local media and advertising representatives will be invited to register for a complimentary trial of SCMP.com until the end of the year.
About the South China Morning Post
The South China Morning Post is Asia’s premier English language daily with the highest circulation of any English language newspaper in Hong Kong. With 100 years of history, the South China Morning Post is widely read by affluent and well-educated decision makers, managers and executives in Hong Kong. According to the AC Nielsen 2004 Media Index Report, it has 96% of the English language newspaper readership in Hong Kong. It is also the market leader in display and recruitment advertising in Hong Kong. Its subscription-based Internet edition, SCMP.com offers global access to the editorial content of the newspaper, breaking news updates throughout the day, e-newsletters and news on PDA.
The South China Morning Post receives constant recognition for its editorial and technical capability. Awards recently won included two excellence technical awards in PANPA Awards 2005, six awards in 10th Annual Human Rights Press Awards, five excellence editorial awards in SOPA 2005, two design awards in the IFRA 2005, two design awards from 26th Best of Newspaper Design Competition, and Hong Kong News Awards 2004 including for Best News Writing and Best Business News Writing.
South China Morning Post Publishers Limited is a wholly-owned subsidiary of SCMP Group Limited. SCMP Group is listed on The Stock Exchange of Hong Kong Limited.
For media enquiry, please contact:
Marketing and Communications
South China Morning Post
Tel: (852) 2250 3130
Fax: (852) 2565 2429