HONG KONG, 25 November 2019 – The South China Morning Post announced today the appointment of Adrian Lee as Senior Vice President of Marketing and Events, who will lead its growth strategies to build SCMP’s global brand.
With SCMP’s exponential international readership growth at over 25 million monthly active users, Lee’s appointment bolsters its focus on market and audience development across Asia and broader global markets. Lee’s responsibilities include raising brand awareness, increasing traffic to SCMP’s digital platforms, overseeing product and digital marketing, as well as driving SCMP’s event’s business.
“We are extremely pleased to have someone with Adrian’s experience and look forward to leveraging his expertise to continue SCMP’s successful growth across international markets,” said Gary Liu, SCMP’s Chief Executive Officer.
With a passion for combining data, technology and cultural insights to revolutionise company marketing strategies, Lee has transformed some of the world’s most influential brands for the digital economy. He has worked in executive leadership roles in London and across Asia and was previously Head of Digital Client Solutions at global media agency Wavemaker where he helped lead the Hong Kong agency’s direction, growth, profitability and people development as well as directing global marketing campaigns for clients.
Prior to that Lee was the Global Digital Strategy and Innovation Director for Vizeum in London, leading innovation across a global network for clients including Burberry and Honda. Lee also directed digital growth and marketing for multinational companies at MediaCom in Hong Kong.
“It is an exciting time to join a media company that is leading the global conversation on China, especially with a growing demand for reliable news to understand the global impact of the second-largest economy in the world. The organisation is full of driven and intelligent people and I am thrilled to have the opportunity to do work that carries real purpose,” said Lee.
Lee’s appointment is effective from 2 December 2019 and he will be based at SCMP’s global headquarters in Hong Kong.
About South China Morning Post
South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and, Harper’s BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China’s tech industry; Inkstone, a daily news brief for those curious about China’s growing impact around the world; and Goldthread, a culture publication exploring Chinese stories across video and feature articles.
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