SCMP Group strengthens management team with new structure

Hong Kong, January 12, 2011 – The SCMP Group, whose flagship brand is Hong Kong’s leading English daily, the South China Morning Post, today announced two new executive appointments.

The new role of Chief Operating Officer will be taken up by SCMP Group veteran, Ms. Elsie Cheung, who has been with the Group for 10 years, most recently in the capacity of Director, Advertising and Marketing Services. Ms. Cheung has been a key member of the company’s Executive Committee and has been instrumental in driving group profitability through the introduction of innovative advertising and marketing services for the company’s clients.

Reporting to Managing Director and CEO Ms. Kuok Hui Kwong, Ms. Cheung will retain the responsibilities of her current role, and as Chief Operating Officer will also oversee day to day commercial operations for the Group, including Circulation and Distribution, Production, Strategic Marketing, Digital Development, Recruitment Services, SCMP Magazines, and all functional departments within the organization. The Editor-In-Chief, Mr. Reginald Chua, will continue to report directly to the CEO.

The Group will also be increasing their focus and strength in the digital space, with the promotion of Etienne Maccario to the role of Director, Digital Business Development. Mr Maccario joined South China Morning Post in May 2010 from Haymarket Media. Over the past eight months he has played a pivotal role in the launch of the South China Morning Post’s iPad Edition, the recent re-launch of, and in the introduction of new digital news gathering tools for, featuring crowd sourced content.

Ms Kuok, Managing Director and CEO of SCMP Group, said of the appointments: "The management changes reflect both personal growth as well as robust organizational growth. As our company makes a strong recovery from a tough 2009, we are well positioned with an excellent team in place to continue building our business and brand for the future".


About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship title, the South China Morning Post was first published in 1903, and is Hong Kong’s leading English language newspaper, reaching more of the city’s most affluent and influential readers than any other publication. With a reputation for authoritative, influential and independent reporting on Hong Kong, China and the region, South China Morning Post has earned respect for its journalistic excellence, and won 60 awards during 2010 alone. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.

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Anne Wong
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South China Morning Post