South China Morning Post celebrates relaunch with a million dollar prize promotion

Hong Kong, June 9, 2011 – The South China Morning Post announced an unprecedented promotional initiative entitled "Summer Prize Celebration", in which over HK$1m of prizes are to be won through a three-way play mechanic.

Included in the prizes are a brand VW New Beetle Cabriolet 2.0, a Champagne Sunset cruise party for 30 on a Chinese junk, a 12 person dinner party and wine tasting at the Marriott, a set of Taylor Made golf clubs and a golf simulator and drinks party for 100, and a wine connoisseur’s prize of a bottle of Chateau Lafite Rothschild 1990 (worth HK$15,000) plus 48 bottles of fine wine and a 32 bottle wine cooler.

The promotion, which lasts for a 21 day period from Monday 13th June 2011, includes a Collect and Win element to enter a lucky draw for 10 top prizes. Readers collect a picture stamp, placed adjacent to the City section masthead, for three consecutive days and mail in to enter.

The second tier involves a Text and Win mechanic, in which the readers text in the lucky code from the picture stamp to win one of 13 prizes available each day. The third tier then offers an instant win prize for all those who enter the Text and Win.

"Our over-the-top prizes reflect a luxury, fun or indulgent summer experience, and give our readers a good chance of winning something they’d really love to receive. Our grand draw prizes range from staying in an opulent specialty suite at the Shangri-la hotel, to a four person spa getaway in Phuket, and from a business class VIP trip to Singapore Resorts World? Sentosa to a helicopter flight in for a night at the Hong Kong Peninsula hotel," said Ms Elsie Cheung, Chief Operating Officer for the South China Morning Post.

"We haven’t done any promotions of such a major scale before as far as I can remember, and it comes hot on the heels of our successful re-launch. What we hope to do is to let our readers enjoy a bit of summer fun, and hopefully encourage pick-up by new or lapsed readers, giving them an opportunity to experience the all-new South China Morning Post. From the positive feedback we’ve had so far about the paper, we think they’ll get hooked on our fresh new look and content."

The promotion is supported with an extensive marketing campaign on print, radio, eDMs and direct marketing, point of sale, Focus media and at Pacific Coffee outlets throughout Hong Kong.

Summer Prize Celebration


About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at

For enquiries please contact:

Anne Wong
Director of Marketing
South China Morning Post