This strategic enhancement of the SCMP Group’s magazine portfolio further reinforces the strong and longstanding relationship between joint venture partners SCMP Group Ltd and Hearst Magazines International.
The two market leaders began their publishing venture in Hong Kong with the launch of the Hong Kong edition of Cosmopolitan in 1984, Harper’s BAZAAR in 1988, and CosmoGIRL! in 2001; in 2012, the company assumed responsibility for the publication of ELLE and its spin-off titles in Hong Kong. In September 2013, SCMP and Hearst launched the new monthly men’s magazine – ELLE Men.
Esquire is the world’s leading men’s media brand, with 26 editions that reach an audience of millions of intelligent and sophisticated men in print and digital formats.
Adding Esquire to its magazine portfolio cements SCMP Hearst’s position as the foremost publisher of quality international lifestyle publications in Hong Kong, with four leading women’s magazines and two premium men’s magazines in their respective market segments.
Duncan Edwards, president and CEO of Hearst Magazines International, said, “Esquire’s smart, stylish content and unique point-of-view resonates with men around the globe, and we’re pleased to add it to our partnership with SCMP, with whom we have a long and successful relationship.”
Josephine Chan, Managing Director for SCMP Magazines Publishing Ltd added, “It’s very exciting for us to welcome Esquire into our portfolio of magazine titles. We’ve enjoyed a great partnership with Hearst over the years, and our existing titles continue to grow stronger and stronger, both in print and digital. Having successfully built market dominance in the women’s magazine segment, we can now ride on our expertise in premium magazine publishing to expand our edge into the men’s magazine segment. We have solid partnerships with advertisers, and knowledge in effectively reaching out to quality target readers, this new venture not only solidifies our position as the market leader but also conveys our confidence in the men’s magazine segment.”.
Director of Marketing
About the SCMP Group
SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.
First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, tablet and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 64 awards in 2012 for excellence in editorial, marketing and technical capability. Other titles in the Group include the Sunday Morning Post, HK Magazine, The List, Where Hong Kong, and Where Chinese玩儿.
Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoGirl!, CosmoBride, Harper’s BAZAAR, Harper’s BAZAAR Art, Harper’s BAZAAR Bride, ELLE, ELLE Men, ELLE Wedding, ELLE Décoration, and ELLE Accessories in Hong Kong.
For more information, please visit us at www.scmpgroup.com.
About Hearst Magazines International
As the largest U.S. publisher of magazines worldwide, Hearst Magazines International, a unit of Hearst Corporation, encompasses 290 magazines and 147 websites in 34 languages and 81 countries. Major titles include powerful brand equities like Cosmopolitan and ELLE, both international super-brands with more editions than any other women’s magazines in the world; ELLE DECOR, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics, and Seventeen. In addition, Hearst Magazines International publishes other titles through joint ventures, including Men’s Health and Runner’s World in the U.K. and The Robb Report in Russia and China. Hearst Magazines has wholly-owned subsidiaries in China, Italy, Japan, the Netherlands, Spain, Taiwan and the UK. Hearst Magazines publishes 20 titles in the U.S.