The deal, which was finalised late yesterday, brings a leading English language luxury lifestyle publication to the SCMP Group, complementing an existing strong portfolio of products that cater to luxury advertisers and consumers. The move follows this month’s earlier announcement that SCMP Group will publish Esquire, and is part of the continued expansion into the magazine market, where SCMP Group already dominates the women’s category. The Peak will mark the third men’s title under the Group, which also publishes ELLE Men.
The Peak magazine has been established in the region for over 20 years and was first published by SPH in Hong Kong in 2004. The well-regarded title specialises in a world of exclusivity and prestige, with a closed circulation targeting highly affluent professionals and social elite. It is predominantly read by senior level businessmen, who travel frequently and earn an annual salary in excess of US$400,000.
Hong Kong’s edition of The Peak magazine will be published under newly formed SCMP Group subsidiary, PEAK HK Publishing Limited, under the leadership of Josephine Chan, Managing Director of SCMP Magazines Limited, who also heads up the Group’s other glossy magazine titles ELLE, ELLE Men, Esquire, Cosmopolitan, CosmoGirl! and Harpers’ Bazaar.
Ms Chan remarked “The Peak will add an additional boost to our luxury lifestyle portfolio for the English language market. We see incredible potential to grow the title, by combining our expertise in premium magazine publishing and distribution, our English editorial expertise and our knowledge and connections with luxury advertisers and senior business leaders.”
The SCMP Group will target their first edition early in 2014, with a strengthened editorial, design and distribution strategy.
About SCMP Group Ltd
SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.
First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 64 awards in 2012 for excellence in editorial, marketing and technical capability. Other titles in the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar, ELLE, ELLE Men, Esquire and CosmoGirl!, HK Magazine, The List, Where Hong Kong, and Where Chinese玩儿.
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