HONG KONG, 17 May 2016 – At the latest Media Convergence Awards 2015, South China Morning Post Publishers Limited, Asia’s leading media company, scored a windfall with 11 awards conferred to the South China Morning Post and ELLE. The SCMP snatched seven Golds, including the coveted Gold in Overall Excellence, marking the second time that the SCMP has netted this accolade.

Organised by the Hong Kong Association of Interactive Marketing, the Awards celebrate media organisations which demonstrate excellence in converging tradition media in the digital realm. Since the Awards were established in 2012, South China Morning Post Publishers Limited has amassed over 40 awards, solidifying its effort in digital transformation in its newspaper and magazine portfolios.

“These accolades are welcome recognitions of the digital-first strategy that we have put in place for the past several years,” said Ms Elsie Cheung, Chief Operating Officer of South China Morning Post Publishers. “Being an established newspaper with 113 years of history, the SCMP has considerable and quality news content that our teams have worked tirelessly to share with readers through digital platforms. Our digital products, such as our latest mobile app and the mobile-optimised edition of, are making important inroads to expand our readership locally as well as globally. Going forward, we are committed to innovating and strengthening our digital products, so as to create a seamless experience for our readers.”

South China Morning Post Publishers Limited’s wins at the Media Convergence Awards 2015 are:

The South China Morning Post
Overall Excellence
Newspaper Category (Overall)
Newspaper Category (Mobile App)
Newspaper Category (Social Media)
Newspaper Category (Website)
Overall Media (Mobile)
Overall Media (Website)
Overall Media (Social Media)
Top 10 Media
One of Top 10
Monthly Magazine Category (Social Media)
Monthly Magazine Category (Website)

Hong Kong Association of Interactive Marketing organises the Media Convergence Awards with an aim to award outstanding TV broadcasters, radio operators, magazine and newspaper publishers based on innovation and creativity in use of ICT, site or app usability for media content consumption, good use of digital marketing to facilitate business expansion, enhancements and other ancillary factors including overall look and feel, design of site/app, cross media compatibility. Shortlisting and judging were based on research by supporting institutions and a judging panel consisting of industry experts.

– END –

About South China Morning Post Publishers Limited

South China Morning Post Publishers Limited is a leading newspaper and magazine publisher in Asia. Its flagship publication, the South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.

First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, mobile, tablets and online through and e-reader editions, the South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 160 awards in 2015-16 for excellence in editorial, marketing and technical capabilities. Other titles in the company include the Sunday Morning Post, (南早.com), (南早香港指南.com), STYLE, Destination Macau, The PEAK, HK Magazine and The List.

Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoBride, Harper’s BAZAAR, Harper’s BAZAAR Art, Harper’s BAZAAR Bride, Esquire, ELLE, ELLE Men, ELLE Wedding, ELLE Décoration, and ELLE Accessories; and operates,,, and in Hong Kong.

For further information please contact: