|Hong Kong, April 24, 2009 – The South China Morning Post today unveiled a new look for its weekly education section with an aim to engage teachers and parents and provide a broader appeal to educators, especially in local schools, while continuing to report on the international school sector, tertiary and higher education and major research and reform issues.
Changing from broadsheet to tabloid format, the section is now easier to handle and negotiate, while the move of publication day from Saturday to Friday enables principals, teachers and other educators to pick up the section free with the South China Morning Post while they are still in school, university or the office.
The revamped section carries a bright new look with fresh columns and a more in-depth editorial read, presenting an analysis of the stories and issues reported in the daily paper and elsewhere throughout the week. The first guest column kicks off with education expert and Unesco consultant Brendan O’Malley¡¦s six-week series on Schools Of The Future. The section also includes a global look at where education is heading and a comparative study of higher education in Asia, Europe and the United States.
Other occasional features include Mainland Focus – keeping local readers up to speed with the fast-paced change in education across the border¡- and Research Digest, which highlights the best research in Hong Kong, on the mainland and elsewhere. Current favourite columns, such as School Days, The List, Class Notes and Global View, will stay in place.
Another development is the addition of a classified-style teaching recruitment advertisements section, called Recruitment Forum, which provides a place for employers and teachers to meet and an opportunity to provide the education sector with the expertise it needs to develop. It is expected to become a sought-after marketplace for the best talent in the English-speaking education world.
About the South China Morning Post
The South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform, scmp.com, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 46 awards in 2008 for excellence in editorial, marketing and technical capability.
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