HONG KONG / NEW YORK, 27 September 2017 – South China Morning Post Publishers Limited, Asia’s leading media company, today announced the appointment of Ms. Mi Li to the position of Head of Global Marketing. Ms. Li will report to Chief Operating Officer Elsie Cheung and will spearhead audience and market development strategies to help heighten SCMP’s global brand presence. In addition to developing SCMP’s branding and communications strategies, Ms. Li will identify and leverage sponsorship, partnership and marketing synergy opportunities for the brand.
Ms. Li joins SCMP from the Financial Times (FT), where she was Global Head of Business Partnerships and Content Marketing, and a member of the FT’s Leadership Group in the United States. Ms. Li was also a founding member of the FT’s Audience Engagement team, which enhanced collaboration between its editorial team and commercial divisions. She also co-founded the FT’s Future of FinTech Awards, which was launched globally last year.
Prior to the FT, Ms. Li was Audience Development Director at The Fiscal Times and Marketing Manager at American City Business Journals, the largest publisher of metropolitan business newsweeklies in the United States. Ms. Li has established her thought leadership in global marketing and digital strategies and spoke at multiple international conferences such as Digital Innovators’ Summit and Digital Media Asia.
Ms. Li holds a B.A. in Journalism from the Communication University of China, and a M.A. in Strategic Communications from the University of Missouri-Columbia.
“Mi’s successful track record in audience engagement, customer acquisition, and business development bodes well for her new role at SCMP,” said Ms. Elsie Cheung, COO of South China Morning Post. “We firmly believe that her appointment will strengthen SCMP’s brand awareness and global presence whilst we maintain our commitment to creating best-in-class print and digital products.”
Ms. Li said, “It is a privilege to join SCMP as Head of Global Marketing. In the midst of news media’s rapid evolution, SCMP’s focus on adapting to an increasingly digital marketplace is both opportune and essential to the next level of growth. I look forward to bringing my experience at other storied publications to bear in elevating SCMP’s brand across the globe.”
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About South China Morning Post Publishers Limited
South China Morning Post Publishers Limited is a leading newspaper and magazine publisher in Asia. Its flagship publication, the South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.
First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, mobile, tablets and online through scmp.com and e-reader editions, the South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 200 awards in 2016-17 for excellence in editorial, marketing and technical capabilities. Other titles in the company include the Sunday Morning Post, STYLE and The PEAK.
Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoBride, Harper’s BAZAAR, Harper’s BAZAAR Art, Harper’s BAZAAR Bride, Esquire, ELLE, ELLE Men, ELLE Wedding, ELLE Décoration, and ELLE Accessories; and operates Cosmopolitan.com.hk, Cosmogirl.com.hk, Harpersbazaar.com.hk, ELLE.com.hk and EsquireHK.com in Hong Kong.
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