SCMP launches 48 Hours, the ultimate Weekend guide

HONG KONG, April 17, 2013 – The South China Morning Post announced today the launch of 48 Hours, their brand new weekly guide dedicated to weekend pursuits, which debuts tomorrow, Thursday 18th April.

The magazine covers a wide spectrum of daytime and night-time activities from energetic outward bound pursuits such as surfing and hiking, to the indoor pleasures of shopping, food and wine, film, music, theatre and other arts, culture and entertainment.

Packed with previews of upcoming performances, exhibitions and live gigs, independent reviews on the arts, film, food and wine, plus exclusive interviews and tips on the latest trends and gadgets, 48 Hours carries SCMP’s signature quality editorial to ensure the well-informed Hong Kong worker-bee can plan a worthwhile weekend.

“48 Hours is Hong Kong’s authoritative guide to what’s new and happening in town; where to be, what to wear and where to buy it,” said Kevin Kwong, the magazine’s Editor. “SCMP readers want to be well-informed and make the most of their hard-earned spare time. This is an exciting new source of information, with up-to-date insights, fascinating and authoritative perspectives, as well as quick and useful tips and listings.”

Tomorrow’s launch issue of 48 Hours puts the spotlight on four second generation celebrities, who demonstrate how they’re carving their own niche in this dynamic city. Model/actress Jennifer Tse Ting-ting, (sister of Nicholas Tse Ting-fung), singer Joyce Cheng, (daughter of Adam Cheng Siu-chow and the late Lydia “Fei Fei” Shum Tin-ha), actor/ director Derek Tsang Kwok-cheung (son of actor Eric Tsang Chi-wai) and actor Timmy Hung Tin-ming (son of Sammo Hung Kam-bo) talk exclusively to 48 Hours about their childhood and plans for the future.

Other features in the inaugural edition include a look at the blossoming art landscape of Wong Chuk Hang and an exclusive interview with German electro-pioneers, Kraftwerk, who were banned from performing on the mainland, and are soon bringing their 3-D concert to Hong Kong.

“With tomorrow’s launch of 48 Hours – on top of our recently launched STYLE magazine, the SCMP is redefining how readers experience Hong Kong’s culture, lifestyle and entertainment,” said Cliff Buddle, South China Morning Post’s Special Projects Editor and Head of Culture Desk.

48 Hours will target professionals and the fun-loving weekend crowd through complimentary in-newspaper distribution every Thursday with the South China Morning Post. Those who miss Thursday’s free copy can pick up the magazine for $18 at a number of distribution channels including key newsstands and selected Circle K, 7-Eleven and VanGo.


About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.

First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 64 awards in 2012 for excellence in editorial, marketing and technical capability. Other titles in the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s BAZAAR, ELLE and CosmoGirl! magazines.

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Jennifer Shay
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