’s first-ever viral video marketing campaign scoops four prizes in the 2007 Interactive and Direct Awards

Hong Kong, 2, November 2007 — The’s first-ever viral video marketing campaign received four awards including Best Viral Marketing (Gold), Best English Copy (Craft), Best Podcast / Vidcast (Bronze) and the overall Best of Show yesterday at the 2007 Interactive and Direct Awards ceremony.

To promote the re-launch of, a viral video marketing campaign consisting two creative videos were launched in July and August respectively. The first video, "Bush’s Source Revealed", depicts a bewildered President George W. Bush alongside China President Hu Jintao at a White House press conference. The second video, "Who’s Hu in China", involves a play on the Abbott and Costello "Who’s on first" comedy routine with Hu Jintao and China Premier Wen Jiabao as the protagonists. Carrying the tagline " makes China make sense", the videos rapidly spread across multiple video-sharing and social networking sites since its launch.

Being the overall champion of over 200 outstanding works from China and Hong Kong, Assistant Director David Savelson said, "We needed an innovative marketing campaign to build awareness and to attract more subscribers. OgilvyOne Worldwide has delivered exactly what we wanted. We are very encouraged to receive this great honour."

Organised by the HK4As since 2004, the Interactive & Direct Awards gives recognition to creative and execution excellence in this genre of marketing activities. Entries are judged by a panel of local and international professionals from the advertising industry based on the creative ideas, designs, user experiences and executions of the campaigns.

The winning videos are available at:

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