SCMP Appoints Kevin Huang as Chief Operating Officer

Hong Kong, (1 February 2023) – The South China Morning Post (SCMP) announces today the appointment of Kevin Huang as Chief Operating Officer, leading the Advertising & Marketing Solutions unit within the organisation.   

Huang brings with him over 25 years of experience from Hong Kong and the APAC region, counting amongst his many career achievements a persistent track record of spearheading digital, mobile and advertising businesses through high growth and profitability. 

He joins SCMP from Carousell, where since 2021 he has driven the development of the overall business strategy while also overseeing operations, marketing, branding and community engagement as Hong Kong Managing Director. Huang was also previously Head of Birdie Mobile, Hong Kong’s first digital-only mobile operator. 

A pioneer in ad tech, Huang was Co-Founder and CEO of Pixels between 2002 and 2018, during which he grew the company to become one of the leading home-grown ad tech firms in the region. Huang is also a founding member and current Chairman of IAB (Interactive Advertising Bureau) Hong Kong. 

“Kevin brings with him a wealth of strategic, commercial and operational expertise, as well as an extensive local and regional network across industries. His appointment underscores our ambitions to further scale our tech capabilities to offer innovative marketing solutions to our partners. I am confident Kevin’s skill sets will help take us to new heights as we embark on the next phase of our tech-forward strategy.” said Catherine So, Chief Executive Officer, SCMP. 

“I am honoured and excited to join the South China Morning Post, a premier English news source on Hong Kong, China and Asia affairs for readers worldwide, and a trusted content and marketing solutions partner for business enterprises across the APAC region. In my new role, I look forward to deepening SCMP’s relationships with prospective and existing partners across industries. Building on The Post’s loyal following from a worldwide audience base, I also look forward to scaling the award-winning content studio and advancing the ad tech stack at SCMP as part of the Post’s full suite marketing and branding solutions offering. ” said Kevin Huang, Chief Operating Officer, SCMP. 



The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. A digital-first media organisation, SCMP is also home to Goldthread, a content platform with a focus on food, travel and culture in China, and publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

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