South China Morning Post launches XXIV 2011 in Simplified Chinese and English

Hong Kong, July 12, 2011 – Following the hugely successful first edition of XXIV in 2010 which received overwhelming demand from advertisers, the South China Morning Post is announcing the expansion of the annual publication to two versions – in simplified Chinese and in English – for 2011.

XXIV 2011 will bring in-depth interviews with some of Hong Kong’s most influential personalities on what the luxury of time means to them and feature their distinct choices for timepieces. Luxury timepieces are fast becoming the first choice as collectables and are increasingly a symbol of unique flair and taste for those who can afford the best in life.

The simplified Chinese version aims to capture the highest spending luxury consumers in Hong Kong – mainland visitors and business travellers. The English version will be distributed to Hong Kong’s elite.

Sophia Yu, Director of Advertising and Marketing Services remarked: “XXIV is more than just another watch magazine. When we developed XXIV, we set out to differentiate our magazine from others in the market by focusing more on the unique stories behind the influential and the successful and their priorities in life. This approach proved hugely successful, and gave our readers both fascinating editorial as well as insight into the personality of both watch and owner.”

She added: “Providing a version in simplified Chinese is a natural response to the demand we’ve had for targeting affluent mainland customers. Our editorial will also reflect the broad interests of both audience segments.”

The simplified Chinese version will be launched on 6 October 2011, and the English version on 9 November 2011.

The advertising booking deadline is 5 August 2011 for the simplified Chinese version, and 9 September 2011 for the English version. For more information, contact or call a representative at 2565 2435.


About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at

For enquiries please contact:

Anne Wong
Director of Marketing
South China Morning Post