unveils its new look

Hong Kong, 12 April 2007 —, one of Hong Kong’s most popular and effective recruitment websites, unveiled its new face today. Beyond its more user-friendly interface, the new offers many advanced recruitment functionalities.

A key feature of the upgrade is the Applicant Management System (AMS), a comprehensive e-hiring solution that enables companies to personalise the various hiring functions to meet their needs. With the new system, users can pre-define the candidate selection criteria when posting their jobs real-time, keep track of the hiring stages for each candidate and set up email templates to speed up the recruitment process. The enhanced platform also gives companies the flexibility of registering multiple-users.

"Our aim is to provide a more interactive recruitment platform to the market," said Grace Fung, Director of Classified Advertising. "Companies can now manage their e-hiring process from job posting to job offer and gain a full picture of the responsiveness to their recruitment effort. In short, it means more effective recruitment and better return on investment."

The new also promises better user experience for job seekers with improved navigation, enhanced privacy protection and timely updates of the latest job openings through RSS (Real Simple Syndication) service. But Fung stressed that the site offers more value than digital advancement, "The uniqueness of remains its strong editorial content. We will keep leveraging the core strength of our print product to provide relevant information to job seekers, who can now browse related industry news during their job search, and continue to enjoy free access to many useful job-seeking tips and career advice provided by industry experts and career consultants."

As one of the city’s most popular recruitment websites, has over 270,000 members and more than 10 million page views per month. Fung is confident that the revamp will help to boost traffic and registration, attract more quality candidates, and further strengthen’s position as the definitive e-recruitment platform in the market.

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About SCMP Group Limited

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is the leading English language newspaper in Hong Kong and has the city’s most affluent and influential readership. Other publication titles of the group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar, CosmoGirl! Maxim and Automobile magazines.

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