Hong Kong, (November 4, 2025) – Operation Santa Claus (OSC), the annual fundraising campaign jointly organised by Radio Television Hong Kong (RTHK) and the South China Morning Post (SCMP), will support 13 local charities’ projects benefiting children and youth, the elderly and individuals with disabilities and mental health challenges.
Since its inception in 1988, the campaign has raised over HK$396 million and supported more than 365 charitable projects across Hong Kong, benefiting more than 100,000 people. This year’s theme “Building Bridges” calls for using the power of compassion to connect people and inspire collective action for a better community, the campaign will address critical issues such as poverty, health and well-being, education, inclusivity and sustainability.
Angel Cheng Yuen-mei, Radio Controller at the RTHK said the theme could not be more fitting because “that’s exactly what this campaign has done for decades – building bridges of compassion, generosity and hope across the community. We’ve helped connect those who want to give with those who need it most. We’ve told the stories – on air and in print – of resilience and of transformation.”
Paul Wong, General Counsel and Company Secretary of South China Morning Post, said “There’s a scientific connection between generosity and happiness. More miraculously, if you give, more love will be generated, a culture of giving will spread across the community, you’ve created a ripple of love.”
The refreshed website (https://oschk.org) also makes it easier for everyone to lend a helping hand in this season of giving, with newly added features including information on citywide fundraising events, NGO projects supported by OSC, impact stories, personalised fundraising tools and ways to make a donation online.
This year’s campaign will support 13 beneficiary organisations.
|
Beneficiaries |
Projects Summary |
|
|
1 |
Farm the City Foundation Limited |
Urban farming empowers isolated senior citizens with skills, income, and community connection. |
|
2 |
Gaia Education Limited |
Nature-based learning fosters holistic growth for children, including those with special needs. |
|
3 |
Home of Loving Faithfulness |
On-site therapy enhances independence and well-being for residents with multiple disabilities. |
|
4 |
Hong Kong Paediatric Rheumatism Association Limited |
Provides medical subsidies and support for children living with rheumatic diseases. |
|
5 |
Hong Kong Worker’s Health Centre Limited |
Offers support services to injured workers and their families to improve well-being. |
|
6 |
Kids4Kids |
Ignites social responsibility in children and youth, empowering them to inspire others and take action as problem solvers in the real world. |
|
7 |
Love21 Foundation |
Provides dietary consultations and sports classes for families with members who have Down syndrome or autism. |
|
8 |
Mind HK |
Offers psychological support to help young people with depression or anxiety improve their mental health. |
|
9 |
Rugby For Good |
Uses rugby to equip underprivileged young people with life skills and mental resilience. |
|
10 |
Splash Foundation |
Creates opportunities for kids and adults from disadvantaged communities to experience the transformative impact of learning to swim and to enjoy lifelong access to the water. |
|
11 |
Talents Foundation |
Equips grassroots young people with financial literacy to avoid debt and break the poverty cycle. |
|
12 |
TREATS |
Empowers ethnic minority young people through skill-building and community engagement for social inclusion. |
|
13 |
Uplifters Limited in collaboration with EmpowerU |
Offers leadership training to migrant domestic workers to build peer support networks. |
END
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About Operation Santa Claus (OSC)
Operation Santa Claus (OSC), a homegrown flagship annual fundraising drive jointly established by the South China Morning Post and RTHK in 1988, has grown from modest beginnings to become one of Hong Kong’s most recognised charity initiatives. It connects thousands of partners, fostering philanthropy, with its legacy continued by SCMP Charities Limited, a tax exempted charitable institute under section 88 of the Inland Revenue Ordinance (File No.: 91/7320).
About the South China Morning Post (SCMP)
The South China Morning Post is a leading global news organisation that has reported on China and Asia for over 120 years. Founded in 1903, the SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing staff of correspondents in Asia and across the globe. The SCMP has received hundreds of awards for its journalistic excellence from prestigious organisations such as the World Association of News Publishers and the Online News Association. The SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong, including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.
