HONG KONG, 16 March 2015 –

The SCMP Group Ltd (SEHK: 583), Asia’s leading media holding company, today announced the launch of, a new flagship digital recruitment platform, and the relaunch of Classified Post, the most established recruitment brand in Hong Kong, with a new look., Hong Kong’s newest recruitment website, is a relaunch of The redesigned website, which went live on 9 March, offers jobseekers easier access to the latest and most relevant job opportunities. This significant revamp reinforces SCMP’s positioning and ongoing effort as the most valued partner in recruitment. It also matches the best jobseekers with employers, to help both parties get ahead.


The launch of is synchronised with the relaunch of the Classified Post brand, which includes a new logo in a vibrant tangelo orange and a dynamic royal blue. This new look is adopted across all Classified Post platforms in print, mobile and web; and all Classified Post businesses including CP Learning, CP Publishing and CP Events. This rebranding is designed to better represent the heritage of the Classified Post brand, to reinforce the quality recruitment service provided to both jobseekers and employers and to emphasise Classified Post’s mission to expand appeal and service to all jobseekers in Hong Kong.

Ms Elsie Cheung, Chief Operating Officer, the SCMP Group, said: “The rebrand lends credence to Classified Post’s deep commitment to delivering unparalleled fully integrated employer branding and recruitment solutions. We believe this is the right path to amplify the appeal of Classified Post towards attracting more quality jobseekers and bringing their career to the next level.” carries a modern, focused and practical layout specifically designed to provide jobseekers across all levels with a better job searching experience. The new built-in predictive job recommendation features are based on algorithms built around user behavior, providing jobseekers easier access to the right job opportunities. Recruiters also benefit from increased exposure as their job ads are proactively but selectively shown to the best matched candidates, increasing both quantity and quality of applications received.

Ms Chelsea Ling, Group Director, Strategic Investments & Business Development, the SCMP Group, said: “The launch of signifies our firm intent on expanding our recruitment business in the digital domain. With a focus on innovation and user experience, the site has been technically enhanced to ensure all jobseekers are able to access jobs with one-click, and that their search results are increasingly accurate.”

“By placing a premium on speed and relevancy, we are positioning to become the go-to platform where high-quality jobseekers across all levels meet recruiters, while underpinning this transaction with an integrated digital employer branding experience,” continued Ms Ling.

As the most established recruitment brand in Hong Kong, Classified Post continues its stride as a reputable and reliable platform for executives and professionals in their career advancement. The broadened appeal of will extend Classified Post’s unique brand qualities and better cater to a wider level of jobseekers; from fresh graduates, to experienced professionals, and all the way up to C-levels, across all sectors in the region.

To experience a brand new job searching experience, please visit

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About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.

First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, mobile, tablets and online through and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received over 160 awards in 2014-15 for excellence in editorial, marketing and technical capabilities. Other titles in the Group include the Sunday Morning Post, (南早.com), (南早香港指南.com), STYLE, 48 HOURS, Destination Macau, The PEAK, HK Magazine, The List and Where Hong Kong.

Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoBride, Harper’s BAZAAR, Harper’s BAZAAR Art, Harper’s BAZAAR Bride, Esquire, ELLE, ELLE Men, ELLE Wedding, ELLE Décoration, and ELLE Accessories; and operates,,, and in Hong Kong.

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