Amplified across print, digital, and OOH advertising through its SCMP Advertising+ solution
Hong Kong, (June 19, 2025) – The South China Morning Post (SCMP) has launched “The Way I Read SCMP” series, featuring seven avid SCMP readers and iconic figures in Hong Kong. The social-led campaign underscores the breadth of SCMP’s readership and reflects the brand’s dynamic, resilient, pioneering, and creative ethos. Additionally, it exemplifies SCMP Advertising+’s comprehensive brand marketing capabilities, offering an integrated and seamless experience from creative development to multi-channel advertising and events.
Kevin Huang, Chief Operating Officer at SCMP, said, “The South China Morning Post is proudly made in Hong Kong and read by the world. We launched the ‘I Read SCMP’ series, a bold initiative inviting iconic local figures who are avid readers and share SCMP’s values to become ambassadors and rejuvenate its brand among local readers. Today, we proudly have 30 prominent personalities across the city sharing their unique ways of engaging with the SCMP.”
Photo caption: The “I Read SCMP” campaign has enlisted 30 influential and iconic Hong Kong figures as SCMP ambassadors, who share their unique engagement with the South China Morning Post. Photo credit: SCMP
The 2025 series features seven prominent Hong Kong figures—business leaders, entrepreneurs, artists, and athletes—who share how their engagement with the SCMP shapes their perspectives. Through curated reading lists and quotes, they exemplify resilience, business acumen and creativity.
- Amy Lo, Chairman, UBS Global Wealth Management Asia; Head and Chief Executive, UBS Hong Kong
- Bernard Charnwut Chan, Chairman, M+ Museum
- Cecilia Yeung, athlete
- Lindsay Jang, Founder, Yardbird, Ronin, Roti Tori and Sunday’s Grocery
- Nicolas Chow, Chairman, Asia, Sotheby’s
- Serrini, multi-talented artist
- Victoria Tang-Owen, Founder & Creative Director, Victoria Tang Studio
Photo caption: The “I Read SCMP” campaign, now in its third iteration, effectively demonstrated a comprehensive brand marketing solution, expanding the reach on SCMP’s proprietary platforms and beyond, notably out-of-home (OOH) placements at MTR stations and on trams operating across Hong Kong Island. Photo credit: SCMP
Paul Phillips, Marketing Director at SCMP, shared, “In this latest edition of ‘I Read SCMP’, our influential readers share how the SCMP shapes their perspectives and actions throughout their daily lives. The series drives conversation by leveraging the full suite of SCMP Advertising+ offerings, including Morning Studio, Morning Studio Amplified, and SCMP Live, with print and digital advertising across SCMP platforms and beyond—including MTR stations and trams traversing Hong Kong Island.
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About the South China Morning Post (SCMP)
The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, the SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing staff of correspondents across Asia and the United States. Our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. The SCMP has received hundreds of awards for its journalistic excellence from prestigious organisations such as the World Association of News Publishers and the Online News Association. The SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong, including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.
About SCMP Advertising+
For 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to over 35 million readers each month. SCMP Advertising+ connects partners to affluent Asian influencers and business decision-makers through culturally relevant content and events that drive connection and consideration; and its first-party data platform and brand safety tools that deliver impact through insights and context. SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.