HONG KONG, 12 April 2021 – The South China Morning Post announced today the appointment of Darryl Choo as Regional Sales Director, APAC. Choo will lead the Post’s international advertising business in the Asia Pacific region and contribute to its international sales strategy.
SCMP’s expanding international audience has given advertisers the opportunity to connect their brand to an expanded market, making the Post the news marketing partner of choice across the APAC region. Darryl’s appointment bolsters the SCMP’s focus in Southeast Asia and will lead collaborations with brands keen to engage with its global business audience. In his new role, Darryl will be in charge of implementing and managing the sales activities in the APAC region, identifying new business opportunities and defining strategies to generate new growth opportunities.
Choo will oversee the regional sales office in Singapore and report directly to Romanus Ng, SVP of Advertising & Marketing Solutions.
“Darryl’s deep understanding of the Asia market and expertise bolsters our growing digital advertising and branded content business in this region and we are delighted to welcome him to the SCMP team,” said Ng. “Southeast Asia continues to be a key market, and we look forward to leveraging his proven experience to scale our regional and global advertising business.”
With more than 12 years of advertising sales experience and holding strategic sales positions in digital, print and broadcast media outlets, Darryl was most recently the Sales Director at Inskin Media where he was responsible for driving commercial and revenue for the business in Asia. He has held senior managerial advertising sales roles at BBC Global News Limited, Pixels Asia & Gravity4, Sony Pictures Entertainment Networks Asia, SPH Magazines, in addition to stints at Discovery’s AFC Network and FOX Sports.
“News continues to make an impact by connecting people to their world and issues that matter most to them, and it is exciting to join a robust digital-led, multi-platform news organisation in the SCMP. In Asia and across the world, the Post represents journalism that is credible and trustworthy and I look forward to helping partners engage with readers who want to understand global issues from an Asian perspective,” said Darryl.
SCMP’s Advertising & Marketing Solutions offers a comprehensive portfolio of integrated offerings with unparalleled 360-degree multiplatform coverage and campaign effectiveness. This includes advertising innovations that empower partners with purposeful intelligence and insights through Asia’s leading first-party data platform for news publishing in SCMP Lighthouse and an award-winning brand-storytelling team in Morning Studio to give clients a voice through bespoke content marketing solutions. Visit advertising.scmp.com for more details.
ABOUT SOUTH CHINA MORNING POST
The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China’s tech industry; Inkstone, a daily news brief for those curious about China’s growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.
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