SCMP Launches a New Magazine – STYLE

Hong Kong, December 9th, 2005 – The South China Morning Post today announced the launch of a new monthly glossy lifestyle magazine to debut on January 6, 2006. STYLE will be distributed free with the South China Morning Post on the first Friday of every month.

“At a stroke we’ll be creating the biggest circulating upscale glossy in Hong Kong,” (Jan-June 2005 ABC 103,964) says Amanda Turnbull, SCMP’s Director of Marketing and Communications. “From an advertisers’ perspective STYLE’s high quality glossy paper stock, glorious colour treatment and month-long shelf-life will provide stand-out advertising opportunities.”

Produced by the team behind the award-winning Post Magazine, STYLE is the savvy consumers’ guide to the finer things in life. “Each mouth-watering issue will have personality columns, the latest news and the hottest must-haves, plus a selection of profiles and exclusive feature articles. STYLE promises to be the ultimate guide to good living.” said Desiree Au, STYLE magazine’s editor.

“STYLE aims to capitalize on the ad revenue success that we’ve had with our special reports over the last few years, but with its regular publishing date, we hope to leverage it for circulation gains as well,” said Turnbull.

And she continued, “SCMP readers have high personal and household income and are the biggest credit card spenders of all daily newspaper readers in Hong Kong. They spend on dining, travel, clothing, entertainment, beauty & health, and personal gadgets. STYLE’s contents will reflect these interests by providing an upscale lifestyle magazine.”

The launch issue in January, titled “The Luxe Life” will encompass all the lifestyle subjects to be featured over the year and set the scene for the next 12 months. Double issues will be produced in March and September, featuring both Men’s and Women’s Fashion, while other months will cover topics including Health and Beauty, Travel, Living, Motoring and Career Women.



The South China Morning Post is Asia’s premier English language daily with the highest circulation of any English language newspaper in Hong Kong. With 100 years of history, the South China Morning Post is widely read by affluent and well-educated decision makers, managers and executives in Hong Kong. According to the AC Nielsen 2005 Media Index Report, it has 96% of the English language newspaper readership in Hong Kong. It is also the market leader in display and recruitment advertising in Hong Kong. Its subscription-based Internet edition, offers global access to the editorial content of the newspaper, breaking news updates throughout the day, e-newsletters and news on PDA.

The South China Morning Post receives constant recognition for its editorial and technical capability. Awards recently won included two excellence technical awards in PANPA Awards 2005, six awards in 10th Annual Human Rights Press Awards, five excellence editorial awards in SOPA 2005, two design awards in the IFRA 2005, two design awards from 26th Best of Newspaper Design Competition, and Hong Kong News Awards 2004 including for Best News Writing and Best Business News Writing.

South China Morning Post Publishers Limited is a wholly-owned subsidiary of SCMP Group Limited. SCMP Group is listed on The Stock Exchange of Hong Kong Limited.

For media enquiry, please contact:

Prudence Lai
Marketing and Communications Manager
South China Morning Post
Tel: (852) 2250 2415
Fax: (852) 2565 2429