Hong Kong, June 9, 2011 – The South China Morning Post announced an unprecedented promotional initiative entitled "Summer Prize Celebration", in which over HK$1m of prizes are to be won through a three-way play mechanic. Included in the prizes are a brand VW New Beetle Cabriolet 2.0, a Champagne Sunset cruise party for 30 on a Chinese junk, a 12 person dinner party and wine tasting at the Marriott, a set of Taylor Made golf clubs and a golf simulator and drinks party for 100, and a wine connoisseur’s prize of a bottle of Chateau Lafite Rothschild 1990 (worth HK$15,000) plus 48 bottles of fine wine and a 32 bottle wine cooler. The promotion, which lasts for a 21 day period from Monday 13th June 2011, includes a Collect and Win element to enter a lucky draw for 10 top prizes. Readers collect a picture stamp, placed adjacent to the City section masthead, for three consecutive days and mail in to enter. The second tier involves a Text and Win mechanic, in which the readers text in the lucky code from the picture stamp to win one of 13 prizes available each day. The third tier then offers an instant win prize for all those who enter the Text and Win. "Our over-the-top prizes reflect a luxury, fun or indulgent summer experience, and give our readers a good chance of winning something they’d really love to receive. Our grand draw prizes range from staying in an opulent specialty suite at the Shangri-la hotel, to a four person spa getaway in Phuket, and from a business class VIP trip to Singapore Resorts World? Sentosa to a helicopter flight in for a night at the Hong Kong Peninsula hotel," said Ms Elsie Cheung, Chief Operating Officer for the South China Morning Post. "We haven’t done any promotions of such a major scale before as far as I can remember, and it comes hot on the heels of our successful re-launch. What we hope to do is to let our readers enjoy a bit of summer fun, and hopefully encourage pick-up by new or lapsed readers, giving them an opportunity to experience the all-new South China Morning Post. From the positive feedback we’ve had so far about the paper, we think they’ll get hooked on our fresh new look and content." The promotion is supported with an extensive marketing campaign on print, radio, eDMs and direct marketing, point of sale, Focus media and at Pacific Coffee outlets throughout Hong Kong. Summer Prize Celebration -End- About SCMP Group Ltd and South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact: Anne Wong Director of Marketing South China Morning Post Email: communications@scmp.com

Hong Kong, May 18, 2011 – South China Morning Post received first and second prizes at the prestigious INMA Awards presentation in New York on 17th May, the news industry’s top marketing awards. The awards were presented at the 81st Annual INMA World Congress at the Sheraton Hotel and Towers in New York at a dinner attended by over 200 media executives from around the world. The 76-year-old INMA Awards competition generated 550 entries from 143 market-leading newspapers in 30 countries. Judging for the ten award categories was done by an international panel of industry experts involved with media companies, advertising agencies, trade magazines, and more. Judges came from Argentina, Brazil, Australia, Canada, India, Italy, Poland, Russia, Spain, the United States, and the United Kingdom. Taking first prize for its category in "New brand/product/audience development" was the South China Morning Post‘s iPad™ brand launch campaign, "Today, tomorrow and the next day." Devised by their in house creative director, Mr. Wayne Knowles, the campaign was spearheaded by a front page take over to launch the South China Morning Post‘s iPad™ app on the day of its inauguration. The advertisement featured the iPad™ app with the same day’s news as the true newspaper front page that followed it, an accomplishment made possible by preparing artwork after the day’s news was locked but before the paper was put to bed. The second prize awarded to the newspaper was for its SCMP Marketing Services division, a unit set up specifically to assist advertisers with integrated marketing solutions. The prize category won was for "Marketing Solutions for Advertising Clients". The fully integrated campaign "Redefining Cool" created for client Miele, was devised to help them launch their refrigeration solutions to a style conscious and affluent young crowd. Comprising a multi-media solution across many platforms and including print, online, mobile and an event, the campaign leveraged social media with a competition featuring a cool "Freeze-a-matic" iPhone? app as a downloadable device to capture images of beloved items customers most wanted to preserve. Images were emailed in and voted on through social media to win a prize. The "Redefining Cool" campaign was spearheaded by Ms Sylvia Lee, Head of SCMP Marketing Services. It won praise from the client and recognition from the INMA judges. Commenting on the wins, Ms Anne Wong, Director of Marketing for South China Morning Post said: "We are deeply honoured to receive recognition from such an esteemed industry body as INMA. With such marketing excellence around the world, for us to receive two awards is a testament to our team’s devotion to marketing excellence, both for our own brand and for our advertisers." South China Morning Post this week launched a new brand campaign "Make Every Day Matter" and a significant new revamp to the newspaper, which was very well received by an audience of nearly 200 advertisers at the inaugural presentation held at the Island Shangri-La on Monday 16th May. The new South China Morning Post now features a significantly brighter, fresher new look, more intuitive navigation and much more content, including new columns and five new tabloid sections covering personal interest topics including money, health and wellness, food and wine, fashion and lifestyle, parenting and education. Full details about the INMA awards can be seen at their website: http://www.inma.org/blogs/main/post.cfm/inma-unveils-top-news-industry-marketing-campaigns -End- About SCMP Group Ltd and South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact: Anne Wong Director of Marketing South China Morning Post Email: communications@scmp.com

Hong Kong, May 13, 2011 – South China Morning Post announced the forthcoming launch of its Paris Shopping Guide, a simplified Chinese magazine to help advertisers capture the booming market of Mainland Chinese headed for Paris. With a circulation of over 100,000, the publication entitled "巴黎风尚" will be distributed from 29th July in both key China cities and in strategic Paris locations. Copies will be made available through China Travel Services offices in Beijing, Shanghai, Guangzhou and Suzhou, as well as departure lounges for multiple airlines. In Paris, it will be distributed through top tourism offices and hotels, plus the iconic upscale shopping mall Galeries Lafayette. This magazine represents a unique opportunity for advertisers to target these valuable shoppers in their native language, while reaching them through a sympathetic and relevant editorial environment. "This is a new product that ties together our unique strength and connections in the luxury market, our understanding of the important mainland consumer market and our well established publishing and distribution expertise" said Sophia Yu, Director of Advertising & Marketing Services for the South China Morning Post. "With our unique distribution network, we’ll be able to target our affluent shoppers both at home, in transit, while they’re information seeking and at their actual shopping destination." The Paris Shopping Guide aims to help mainland shoppers find the best places to eat, shop, sightsee and enjoy all that the French capital has to offer. With tips, recommendations and suggested itineraries, it serves as a useful guide to accompany the travellers throughout their stay in Paris. The advertising booking deadline is 24th June. For more information, contact advertising@scmp.com or call a representative at 2565 2435. -End- About SCMP Group Ltd and South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact: Anne Wong Director of Marketing South China Morning Post Email: communications@scmp.com

Hong Kong, May 12, 2011 – South China Morning Post announced the forthcoming launch on May 18th of the annual edition of LuxeHomes, following on from the successful launch of their bi-weekly magazine six months ago. The bi-lingual annual is a comprehensive guide to properties and property news on Hong Kong’s luxury neighbourhoods, contemporary districts and emerging property hotspots. Featuring commentary from leading developers, it will also provide detailed pricing information and in-depth market analysis, plus details on new developments in the pipeline. A total of 40,000 copies will be printed for a targeted distribution to subscribers of the South China Morning Post, plus distribution in premium residential districts and clubs, and a limited circulation targeting high end professionals and executives. Additional circulation targeting mainland investors is also planned. Commenting on the new publication, Ms. Elsie Cheung, Chief Operating Officer for South China Morning Post said, "There is a gap for a comprehensive property bible that gives premium homebuyers and property investors a clear overview of some of the key developments in the market. Our LuxeHomes bi-weekly edition has proved very popular amongst readers and advertisers since its launch in November last year; readers are hungry for more information to help advice their purchase decisions. Our launch of the LuxeHomes annual edition is timely given the hot debate on what and when to buy in Hong Kong, and provides our readers with a helpful go-to source for more detailed insights and background information and analysis." For advertising enquiries, contact advertising@scmp.com or call (852) 2565 2435. -End- About SCMP Group Ltd and South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact: Anne Wong Director of Marketing South China Morning Post Email: communications@scmp.com

Hong Kong, May 11, 2011 – The South China Morning Post announced a major re-launch of both the design and content of the region’s pre-eminent English language newspaper. Premiering on Monday, May 16th, the new SCMP will feature a fresher, more vibrant design, enhanced news content throughout and five new tabloid supplements to provide extra-value daily reading. The news content in each of the Main, City and Business sections has been upgraded with more columns and features and improved quick-access navigation. Each key section will feature a rapid read news digest bar and convenient colour highlights to draw readers quickly to important facts. The current national and international section is replaced with more prominent China, Asia and World sections which feature additional, enhanced content including a Talking Points editorial overview of the key news issues of the day, and a daily in-depth Focus article, among many other features. Five new tabloid sections will cover personal interest hot topics, including money and investment, health and wellness, food and wine, lifestyle, fashion and shopping, plus parenting, family and education. Acting Editor-in-Chief, Mr Cliff Buddle said, "We’re excited to move to the next stage of the South China Morning Post’s evolution. Hong Kong is a rapidly changing city and our readers have never been more engaged or vocal with their views. Here, people have many media options, but above all, they want a source they can trust for matters that relate to their location, values and interests. With our new content, we’ll be setting relevant and fresh agendas, contributing to public debate on significant issues and giving readers much food for thought." "Our readers can still enjoy our world-class columns and well-researched OpEd articles. All the content they know and love us for is still there. The key difference is a more friendly and approachable look, and significantly more news they can use," he said. The redesign, which was developed by world renowned newspaper design guru, Dr Mario Garcia, reflects the reader habits of today’s more interactive and fast paced society. Featuring more colour, extensive use of graphics and photojournalism, more eye-catching typography and more intuitive navigation, the new South China Morning Post makes use of the latest design know-how to help readers get to the news they want more efficiently. "Readers from all walks of life will find something to stimulate their interests in the new SCMP," said Mr Buddle. "Our business news coverage remains the most respected by senior businesspeople in Hong Kong. Our newly expanded China section enables us provide our readers with more nuanced and detailed insights into this fascinating part of the world. And of course, each of the tabloid sections allows much more in-depth focus on areas of interest." The relaunch of the South China Morning Post is complemented by a newly introduced brand tagline: Make every day matter. Chief Operating Officer, Ms Elsie Cheung remarked: "Our readers are smart, discerning, internationally-minded individuals who lead enormously busy lives. More than ever, they take an active role in the community, and are increasingly vocal on things that happen around them. Every decision they make, and the way they spend their time and money, comes down to the quality of information they get to help form their opinions and choices. Our role, and the role of media today in general, is more inclusive and interactive than ever before. Whether readers access our content in print, online, or on our iPad edition we hope to be a central hub for them to increase their knowledge, as well as debate, share and form those opinions." Readers can check out the changes at the South China Morning Post on their launch website matters.scmp.com -End- APPENDIX About the sections: SOUTH CHINA MORNING POST: MAIN SECTION We’ve refreshed our main section to make it more useful, more fascinating and more accessible for our readers. We’ll still offer our unique and insightful perspective of the day’s main news issues in Hong Kong, China, Asia and the World, but also more. With new, brighter styling and improved navigation, there will be even more interesting stories to read, plus engaging commentary, complemented by more photos and useful information graphics. We’ll have a new Talking Points section to get readers quickly briefed on the key issues of the day, plus an in-depth Focus of the Day feature story. BUSINESS Voted the top information source for Hong Kong’s most senior business decision makers, we will continue to provide excellent coverage of the business news of the day. Additionally there will be a whole host of new features, including a new markets and finance section, DealWatch data, the Insider column on internal share trades, plus more coverage on key sectors, the economy and local, regional and international business trends. Joining our popular host of columns will be a new weekly legal column, Point of Law, to help businesses with practical legal issues. CITY Our bright new City section includes the inside story, useful information and interesting opinions on the local news and issues that are vital to Hong Kong residents. From hot topics to cool new discoveries, City section will feature new, easy navigation, daily listings for those planning their social calendars, a new easy-to-use TV listings page, and CitySeen, which will get readers right into Hong Kong’s social scene with more daily coverage of the best events in town. Plus, readers stay posted on Saturday with City Weekend, featuring a new Weddings section, City Driving and Technology. WEEKLY SUPPLEMENTS MONDAYS FROM 16TH MAY – NEW! Money Post A no-nonsense look at how readers can make their money work harder. Money Post covers a wide range of financial insights, from specific sectors to stock tips, and from the trends in the economy to personal philanthropy. For advice on mortgages, personal finance and long and short term money making decisions, Money Post will help readers make sense out of making dollars. TUESDAYS FROM 24TH MAY – NEW! Health Post Nurturing mind and body with useful information on health, medicine, diet and exercise, Health Post is the guide to living better in Hong Kong and finding newly discovered insights from overseas. Our expert writers dive deep into a wide range of information designed to help our discerning and health conscious readers lead healthier lives. WEDNESDAYS Property Post A popular Wednesday tradition for the SCMP, our Property Post has become a must-read for expert views on Hong Kong’s red hot property market. Property Post is the trusted guide to the most desirable real estate in Hong Kong, plus a weekly window on new global property investment opportunities. THURSDAYS FROM 19TH MAY – NEW! Food and Wine In the city that loves to sip, savour and celebrate the finest in culinary excellence, our Food and Wine guide brings you views from the kitchen to the restaurant table, every Thursday. In addition to our weekly recommended restaurants guide, Susan Jung, Jeannie Cho Lee and a host of highly- seasoned gourmands and wine afficionadoes will contribute to Thursday’s mouth-watering content. FRIDAYS FROM 3RD JUNE – NEW! LifeSTYLE The guide to looking and feeling completely luxurious. From beauty blogs to boho bags and from gadgets to die for, to destinations to see before you die, LifeStyle gives our readers great ideas for spoiling yourself over the weekend, and both informs and inspires them for those stylish excursions in faraway places. SUNDAYS SUNDAY MORNING POST Family Post – FROM 5TH JUNE – NEW! Whether searching for schools, or for advice on feeding, nurturing and educating kids, today’s parents are some of the most involved and conscientious. So many questions bombard today’s families. Launching Sunday 5th June, Family Post will answer some of those questions every Sunday, pointing today’s busy readers to a more comprehensive view of parenting, education and family issues. Post magazine Our award-winning Post Magazine has been given a fresh new look. Continuing on our tradition of the city’s most fascinating and critical articles to get spark discussions every Sunday, our new design will make navigation easier, will include a few new features, including a new property page that gives a sneak peek into some of the local homes and neighbourhoods. The Review The Review is a comprehensive guide to the don’t-miss events and releases in the world of arts, music and culture in Hong Kong and around the world. Along with independent reviews for new DVDs, books, electronic games, cinema movies and music releases, we’ll have dedicated arts pages and useful new columns including updates from around the world. Each week we feature the Taste Maker of the moment, and look into new trends to better inform entertainment choices. About South China Morning Post First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China, it won 60 journalistic excellence awards in 2010. The newspaper is supported with a Sunday edition, Sunday Morning Post, an online edition at www.scmp.com, and an iPadTM edition. For more information of South China Morning Post, please visit www.scmp.com

For enquiries please contact: Anne Wong Director of Marketing South China Morning Post Email: communications@scmp.com Products Revamp

Hong Kong, March 17, 2011 – SCMP Group Limited (SCMP Group) today announced the audited final results for the year ended December 31, 2010. Net profit attributable to shareholders for the year 2010 was $294 million, which more than doubled last year’s profit of $138 million. Excluding the impact of property revaluation gain, net profit from normal business operations recorded a five-fold increase from $26 million in 2009 to $128 million in 2010. The increase was led by a significant growth in the newspaper publishing business. Revenue for the Group rose 19% to $881 million. Revenues from both display advertising and recruitment services increased significantly in line with the upturn of the local economy and with management’s efforts to drive revenue. Operating costs before depreciation and amortisation showed a moderate growth of 4% mainly due to market driven staff cost increase, partly offset by savings in newsprint, rental and advertising & promotion expenses. The SCMP Group declared a final dividend of HK4 cents per share, together with HK2 cents interim dividend paid, full year dividend will amount to HK6 cents per share. "Our recovery in 2010 was the result of a combination of diligent efforts to rein in costs and seek new business opportunities, as well as a healthy sustained recovery in the advertising, IPO and recruitment markets." said the Managing Director & CEO Ms Kuok Hui Kwong. Revenue from advertising and marketing services increased 25%, mainly due to a higher volume of display advertising in the newspaper segment, followed by notices advertisement, glossy magazines, customized publishing and special execution services. Recruitment revenue increased 43%. Print revenue rebounded strongly with higher advertising volumes in both Classified Post and Jiu Jik. Online recruitment revenue also recorded significant growth in 2010. Combined full year readership figures for 2010 for South China Morning Post, Sunday Morning Post and print and online editions showed a 3% increase to 388,000. "The SCMP Group has made substantial progress in strengthening our financial performance, as well as paving the way for future growth with a more robust portfolio of products," Ms Kuok said. "Our efforts in 2010 were focused on building longer term revenue. Our aim is to continue to strengthen our brands, our print and digital products, our editorial content and our portfolio of services to deliver the best value for both our readers and our advertising clients." -End- About SCMP Group Ltd and South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact: Anne Wong Director of Marketing South China Morning Post Email: communications@scmp.com

Hong Kong, January 12, 2011 – The SCMP Group, whose flagship brand is Hong Kong’s leading English daily, the South China Morning Post, today announced two new executive appointments. The new role of Chief Operating Officer will be taken up by SCMP Group veteran, Ms. Elsie Cheung, who has been with the Group for 10 years, most recently in the capacity of Director, Advertising and Marketing Services. Ms. Cheung has been a key member of the company’s Executive Committee and has been instrumental in driving group profitability through the introduction of innovative advertising and marketing services for the company’s clients. Reporting to Managing Director and CEO Ms. Kuok Hui Kwong, Ms. Cheung will retain the responsibilities of her current role, and as Chief Operating Officer will also oversee day to day commercial operations for the Group, including Circulation and Distribution, Production, Strategic Marketing, Digital Development, Recruitment Services, SCMP Magazines, and all functional departments within the organization. The Editor-In-Chief, Mr. Reginald Chua, will continue to report directly to the CEO. The Group will also be increasing their focus and strength in the digital space, with the promotion of Etienne Maccario to the role of Director, Digital Business Development. Mr Maccario joined South China Morning Post in May 2010 from Haymarket Media. Over the past eight months he has played a pivotal role in the launch of the South China Morning Post’s iPad Edition, the recent re-launch of cosmopolitan.com.hk, and in the introduction of new digital news gathering tools for scmp.com, featuring crowd sourced content. Ms Kuok, Managing Director and CEO of SCMP Group, said of the appointments: "The management changes reflect both personal growth as well as robust organizational growth. As our company makes a strong recovery from a tough 2009, we are well positioned with an excellent team in place to continue building our business and brand for the future". -End- About SCMP Group Ltd and South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship title, the South China Morning Post was first published in 1903, and is Hong Kong’s leading English language newspaper, reaching more of the city’s most affluent and influential readers than any other publication. With a reputation for authoritative, influential and independent reporting on Hong Kong, China and the region, South China Morning Post has earned respect for its journalistic excellence, and won 60 awards during 2010 alone. The newspaper is supported with its online publication scmp.com and its Sunday edition, Sunday Morning Post.

For enquiries please contact: Anne Wong Director of Marketing South China Morning Post Email: communications@scmp.com

Hong Kong, January 20, 2011 – Bells were ringing and joy abounded today as the South China Morning Post and RTHK announced the $13,372,928 booty that was raised by their annual Operation Santa Claus charity fundraiser. Now in its 23rd year, Operation Santa Claus (OSC) has raised over HK$150 million to support over 100 different charities in Hong Kong since its inception in 1988. The latest fundraising total was announced during a Closing Ceremony lunch for beneficiaries and donors. At the ceremony, broadcast live on RTHK, The Secretary for Justice, the Hon. Wong Yan-lung and the wife of the Chief Executive, Selina Tsang, Honorary Patron of Operation Santa Claus, delivered the final announcement of the sum raised. Congratulating those that made the campaign a great success, the justice minister said "There are two things that Operation Santa Claus reminds me of. The first is operation, because it means action, not just talk." He continued: "Santa Claus should be very grateful to you, for you have helped transform him from being an icon of commercialism to a symbol of love, generosity and goodwill". With an original target of HK$10.6 million to support 14 charities and 2 social enterprises projects, the campaign launched on 16th November 2010 with prominent daily coverage in the South China Morning Post and RTHK to give the charities a valuable forum to raise awareness of – and funds for – their meaningful community initiatives. Winning the award for the top corporate fund-raiser was Bank of America Merrill Lynch, with a total of HK$1.73m. In all, 88 corporations, 36 schools, 15 clubs and associations and thousands of individuals took part in this year’s fundraising efforts for Operation Santa Claus. The participating schools ranged from kindergartens, primary schools, secondary schools and colleges to universities. Over half a million dollars was raised and received from this channel alone. Project Director Ms. Deon Lai commented, "It’s a vital channel for us, but most importantly, youngsters are getting actively involved in fundraising and thinking selflessly about others; using their creativity and teamwork to organize various events including charity walks, casual wear day, famine camp sing-a-thons etc." Ms Lai continues: "In 2010, we developed a new initiative, called the ‘OSC University Ambassador Programme’ with the aim of mobilizing 16 ambassador students from 8 local universities to design their own fundraising initiatives. We also involved them in our corporate donor events so that they had a chance to learn from and gain valuable exposure to professional institutions." Director of Marketing for South China Morning Post, Ms Anne Wong, said "Operation Santa Claus is close to the hearts of our readers. Every year, during the festive season, long term supporters of the charity and new groups get together and brainstorm new and fun ways to raise money to support those less fortunate than they are. We see an amazing rally of support from companies and individuals. That’s why we call it "The Heart of a Hong Kong Christmas" – because Hong Kong people show they have an incredible heart when it comes to raising money for Operation Santa Claus." -End- About SCMP Group Ltd and South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmp.com.

For enquiries please contact: Anne Wong Director of Marketing South China Morning Post Email: communications@scmp.com

HONG KONG, 5 April 2016 – South China Morning Post Publishers Limited, Asia’s leading media company, announced today that the online and mobile editions of the South China Morning Post will be free to access with effect from 6pm 5 April 2016. This follows the completion of Alibaba Group’s (NYSE: BABA) acquisition of the 113 year-old South China Morning Post and its associated media assets, from SCMP Group Limited (Stock code: 583).

Concurrent to the paywall removal, a new SCMP Mobile app has been launched. The improved app offers new features including search, personalisation, faster loading time, deep linking from social media and easy navigation. It is available on Apple App Store, Google Play and Windows Mobile for immediate download.

Robin Hu, CEO of the South China Morning Post Publishers, said “Alibaba Group’s vision of bringing together SCMP’s heritage and editorial strength together with its technological prowess offers an assuring roadmap for SCMP’s passage into the digital realm with enhanced clarity and boosted confidence.” Tammy Tam, Editor-in-Chief of the South China Morning Post added, “With the paywall removal, it paves the way for the SCMP to grow its readership globally. It is our firm belief that as China plays an increasingly critical role in world politics and the economy, a global community of China stakeholders will demand insightful and trusted news and commentaries from a within-the-region perspective.”

The acquisition, which received approval from the SCMP Group’s shareholders at a Special General Meeting on 14 March, encompasses the SCMP Group’s current media assets. This includes the South China Morning Post, the Sunday Morning Post, digital platforms SCMP.com and related mobile apps, the two Chinese websites Nanzao.com and Nanzaozhinan.com, the Group’s magazine portfolio, recruitment, outdoor media, events & conferences, education and digital media businesses. The magazine portfolio includes HK Magazine and the Hong Kong editions of Esquire, ELLE, Cosmopolitan, The PEAK, Harper’s BAZAAR and their extension titles. The listed company SCMP Group Limited will be renamed Armada Holdings Limited (Stock code: 583) following an affirmative shareholder vote in March.

While content on SCMP’s digital platforms is free to read, the SCMP newspaper as well as the ePaper version, a PDF replica of the SCMP newspaper, will continue to be subscription-based.

– END –

About South China Morning Post Publishers Limited

South China Morning Post Publishers Limited is a leading newspaper and magazine publisher in Asia. Its flagship publication, the South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.

First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, mobile, tablets and online through scmp.com and e-reader editions, the South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 160 awards in 2015-16 for excellence in editorial, marketing and technical capabilities. Other titles in the company include the Sunday Morning Post, Nanzao.com (南早.com), Nanzaozhinan.com (南早香港指南.com), STYLE, Destination Macau, The PEAK, HK Magazine and The List.

Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoBride, Harper’s BAZAAR, Harper’s BAZAAR Art, Harper’s BAZAAR Bride, Esquire, ELLE, ELLE Men, ELLE Wedding, ELLE Décoration, and ELLE Accessories; and operates Cosmopolitan.com.hk, Cosmogirl.com.hk, Harpersbazaar.com.hk, ELLE.com.hk and EsquireHK.com in Hong Kong.

For further information please contact: communications@scmp.com

HONG KONG, December 3, 2012 – Hong Kong’s premier English language newspaper South China Morning Post announced the launch of “A Celebration of Food” today, their first major book by Food and Wine Editor and Post Magazine columnist Susan Jung.

Susan Jung, a trained pastry chef and journalist, became South China Morning Post’s Food and Wine Editor in 1997. For “A Celebration of Food” she compiled 60 of her own favourite recipes from her column in Post magazine, plus 20 signature recipes from top chefs around Hong Kong. The recipes are grouped under three categories; family, friends and feasts.

Jung began writing her column for the SCMP’s Post Magazine in 2003, each week showing readers how to make two or three dishes. From the hundreds of creations she has created over the course of more than a decade, she managed to narrow the selection to recipes she really loved making and eating. However, choosing the restaurants to include in this book was more difficult. She started with a list of some of her favourite dishes from restaurants around Hong Kong and went from there. The overriding criterion was what would be possible for the home cook to make.

“I’m extremely grateful to the chefs and restaurateurs who invited me into their kitchens and allowed their recipes to be included in this cookbook,” Jung said. “I learned a lot by talking to and watching them and know their contributions were made not for the purposes of publicity because most are busy enough as it is. They chose to be involved with this book out of generosity and a willingness to share: the very reasons they entered the hospitality business in the first place.”

Jung’s own selection of the 20 top chef’s recipes came from some of Hong Kong’s best restaurants: the Mandarin Grill, Caprice, Ammo, Otto e Mezzo, Cuisine Cuisine at the Mira, II Posto 97, Above & Beyond, Kin’s Kitchen, Bistro Jinli, Tim’s Kitchen, Fan Tang, Fook Lam Moon, Heirloom, Celebrity Cuisine, The Chairman, He Jiang, On Lot 10, Cépage, Yin Yang and Sushi Kuu.

Uwe Opocensky, Executive Chef at the Mandarin Oriental, sees Jung is an inspiration: “not only is she a serious restaurant critic, but as a chef herself she deeply understands food, textures, the marriage of ingredients and how to create fantastic dishes.

Celebrated BBC-TV chef and best-selling author Ken Hom said “Susan Jung has distilled her passion for food in this book filled with easy, clear and mouth-watering recipes. Her wide experience as Food Editor is evident on every page of a book that belongs on every great cook’s shelf.”

A Celebration of Food will be available 4 December onwards at Hong Kong’s major English-language bookstores such as Dymocks, Bookazine, Swindon, Joint Publishing, Commercial Press, Chung Hwa and many more.

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About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 55 awards in 2011 for excellence in editorial, marketing and technical capability. Other titles in the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For further information please contact: communications@scmp.com For media queries please contact: Jennifer Shay Head of PR and Corporate Communications / South China Morning Post Publishers Limited Email: jennifer.shay@scmp.com / +852 2680 8132 Direct Website: www.scmpgroup.com