One of the benefits of being a media company is our ability to raise awareness of worthy causes and generate public support. Every year we help raise charitable donations worth millions of dollars; as well as receiving and distributing donations from readers moved by the South China Morning Post’s articles.
For the past 28 years, the South China Morning Post together with our partner Radio Television Hong Kong, has been running Operation Santa Claus. Our aim is to support the Hong Kong community and beyond, through the combined charitable fundraising power of two of Hong Kong’s most respected news organisations.
Operation Santa Claus (OSC) has been brightening the lives of the underprivileged since 1988 from a modest beginning to becoming one of the most recognized charity campaigns in the city. Over 28 years, our supporters have kindly donated over HK$250 million benefiting 240 local charities, sharing hope, and funding life-enhancing transformations to those in need.
A strong community spirit has long been an OSC hallmark. Throughout December, corporations, clubs, schools and individual donors demonstrate their compassion by busily organising highly creative initiatives aimed at raising funds for each year’s specially selected deserving causes.
For seven weeks every year, the SCMP and RTHK Radio 3 dedicate support to raise awareness of OSC to their readers and audience. Please visit osc.scmp.com for more information about this worthy fund-raising campaign.