Magazines Division

SCMP Hearst is a joint venture of the SCMP Group and The Hearst Corporation. SCMP Hearst publishes five lifestyle media brands in Hong Kong, including Cosmopolitan, ELLE, Harper’s BAZAAR, Esquire and ELLE Men.

With a monthly reach of 5 million audiences in Hong Kong, SCMP Hearst’s print, website, social platforms and experiential engagements span across fashion, beauty, watches, jewellery and a wide variety of lifestyle categories.

In the past few years, SCMP Hearst has won the following Spark Awards for Media Excellence:


  • [Bronze Award 2022] Best Original Content: The Editors Season II
  • [Gold Award 2021] Best Sponsorship: Cosmopolitan HK x Futu Content Collaboration
  • [Bronze Award 2021] Targeted Audience: Cosmopolitan HK x Futu Content Collaboration


  • [Bronze Award 2022] Best Original Content: The Editors Season II
  • [Bronze Award 2022] Best Media Campaign – KOL: ELLE Festive Magical Factory x Gucci
  • [Silver Award 2021] Best Use of KOL: ELLE HK x Gucci Mother’s Day

Harper’s BAZAAR

  • [Bronze Award 2022] Best Original Content: The Editors Season II


  • [Bronze Award 2022] Best Original Content: The Editors Season II


  • [Gold Award 2021] Best Media Campaign – Creative: ELLE MEN x Audemars Piguet Code 11.59




Since its first issue in 1983, Cosmopolitan has been evolving with the times for the fun and fearless female who is interested in fashion, beauty, fitness, health and mindful living.

Recognised by Marketing Interactive as the #1 beauty and fashion digital media publication in Hong Kong, Cosmopolitan offers quality and credible content to its loyal audience with the latest tips and inspirations on beauty routines, OOTD ideas and the well-being of one’s body and mind.

Learn more about COSMOPOLITAN at:



Having made its debut in Hong Kong in 1987, ELLE Hong Kong has since been the leading fashion and style magazine renowned for its access to creative talents, celebrities and key opinion leaders.

Also recognised by Marketing Interactive as the top beauty and fashion digital media publication in Hong Kong, ELLE advocates the female spirit through the celebration of individuality and a full spectrum of diversity.

Therefore, on its 35th anniversary, ELLE Society was born, a content initiative that celebrates the 4 values (Diversity, Sustainability, Creativity and Happiness) that ELLE and our audience find closest to heart.

Learn more about ELLE at:

Harper’s Bazaar


Harper’s BAZAAR Hong Kong has been the authority on luxury and lifestyle for the intellectual and elite female since its first issue published in 1988.

From 2020 onwards, Harper’s BAZAAR Hong Kong also became a companion for the working woman with the launch of the BAZAAR At Work initiative and the annual BAZAAR At Work Summit.

Learn more about Harper’s BAZAAR at:



Esquire has been Hong Kong’s leading fashion and lifestyle publication for the stylish and intelligent metropolitan male since 2014.

A guide to fashion, watches, food, investment, culture, sports and gadgets, Esquire is a passport to a lifestyle of international refinement for the contemporary gentleman.

Learn more about Esquire at:



ELLE MEN is a trailblazing media brand which has carved out a dedicated market space for the urbane man since it was first launched in 2013.

ELLE MEN’s conception stems from the increasing awareness in fashion, lifestyle, creativity, art and culture topics demonstrated by the young and trend conscious male audience group. The publication is well known for its award-winning video content and authentic storytelling approach.

Learn more about ELLE MEN at: