South China Morning Post was one of only four companies to pick up multiple first place awards. The marketing campaign for “SCMP – Re:born” was placed first for the category of New Brand/Product/Audience Development; first for the Print and Digital Subscription Sales category; and second in the Marketing Campaign with the Best Results category. In this category, SCMP’s “LuxeWatches App” campaign took the first place.
INMA Awards is an annual competition held since 1935, to honour the best marketing campaigns by news media companies. The International News Media Association (INMA) Awards are judged by a global panel of executives in the media and advertising communities in 13 countries. This year saw a total of more than 500 entries from nearly 150 market leading news media companies in 30 countries.
“We are very honoured to be given such important global recognition” said Robin Hu, Chief Executive Officer, SCMP Group. “It’s important that our readers and advertisers enjoy the quality of our newspapers, and that includes the quality of our own marketing.”
Earl J. Wilkinson, executive director and CEO of INMA, was complimentary about the quality of the entries in this year’s competition. He remarked “This year’s winners truly capture the spirit of the news industry’s transformation from print to multi-media, punctuated by outstanding ways of growing revenue, audience, and brand through creative marketing.”
About SCMP Group Ltd and South China Morning Post
SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.
First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 64 awards in 2012 for excellence in editorial, marketing and technical capability. Other titles in the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s BAZAAR, ELLE and CosmoGirl! magazines.
For more information, please visit us at www.scmpgroup.com.
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