Hong Kong (September 23, 2024) – The South China Morning Post (SCMP) published the first issue of its revamped Sunday magazine PostMag on September 22. Formerly known as Post Magazine, the iconic weekly was first published in 1989 and now offers a renewed focus on culture, art, travel and lifestyle through people-focused features.  

Catherine So, Chief Executive Officer of SCMP, commented, “Post Magazine has long been known for its trusted, authoritative coverage of life in Hong Kong. This relaunch ushers in a new era with elevated design and content, building on its 35-year legacy of high-quality journalism.”

“What does it mean to live well? It’s this question that guides the editorial at PostMag. The reimagined magazine inspires readers to curate the best of life, to better appreciate the arts and culture, and to make the most of their limited free time,” said Lee Williamson, Executive Director of Specialist Publications, SCMP.

Each week, readers will discover the most exciting cultural happenings in Hong Kong and around the region. Interviews and profiles introduce emerging talent and go deeper with established personalities. Long-form features dive into lifestyle topics across culture, travel, food and drink, wellness and passions such as collecting and entrepreneurship. A new web and print design modernises and breathes new life into the brand while retaining a connection to its legacy.

Cat Nelson, newly appointed Editor of PostMag, added, “I’m honoured to be leading the new direction of this iconic magazine that has long been a pillar of Hong Kong life. We’re excited to reach new audiences with PostMag while staying true to the core values that are so important to our loyal readers.”

Integrated into the revamp is a marketing campaign celebrating the significance of culture and lifestyle. Creative features three influential individuals who are shaping culture globally, sharing what life, culture, and discovery mean to them today.

1. Kevin Poon on Life (link to video)
2. Vivienne Tam on Culture (link to video)
3. Derek (Kwok Cheung) Tsang on Discovery (link to video)

Formats include portraits, styled letters to their younger selves, and 30-second videos that are an ode to living well in our city. A high-profile launch event will take place in late October.

Produced by the SCMP’s Morning Studio, the campaign reaches influential audiences through targeted media placements across the SCMP’s online and print, digital, and social platforms, as well as through digital media, direct mail, and out-of-home advertisements, including Hong Kong’s Statue Square.

Read PostMag stories and features daily at scmp.com/postmag and in its print edition on Sundays.

– ENDS –

 

ABOUT THE SOUTH CHINA MORNING POST  

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

 

ABOUT SCMP ADVERTISING+  

For over 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to over 35 million readers each month.

SCMP Advertising+ connects partners with its affluent audience and business decision-makers through culturally relevant content and events that drive connection and consideration. Its first-party data platform and brand safety tools deliver impact through insights and context.

SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.

 

For further information, please contact:  

PR@scmp.com

Hong Kong (June 24, 2024) – The South China Morning Post (SCMP) today announced the official launch of its latest curated subscription product, SCMP Plus, focused on decoding China following a soft launch in early May. 

“To navigate the complexities of China, you need to get the context right.  SCMP Plus is our premium news platform that cuts through the noise and distils a vast amount of information on China into curated and contextualised insights.  It also helps our readers distinguish opportunities from risks,” said Catherine So, Chief Executive Officer of the South China Morning Post.

The Key Features of SCMP Plus include:

• Daily Pulse: Concise insights, analysis and context
• Opinion: Diverse perspectives from SCMP’s China experts
• Factsheet: Visualisation of China’s business and economic landscape
• Infographics: Connecting the dots between people, business and news events
• News Agenda: Calendar of China-centric events

“SCMP has been leading the global conversation about China for more than 120 years, and we expect SCMP Plus to become the go-to source for business leaders and China watchers who want to stay abreast of China’s policies, society and economy.  We are thrilled to be able to offer this intelligence tool to our global audience and help them make informed decisions.” added So.

To learn more about this premium product or to sign up for a free trial, visit SCMP Plus

– ENDS –

 

ABOUT THE SOUTH CHINA MORNING POST  

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

 

For further information, please contact:  

PR@scmp.com

Hong Kong (June 6, 2024) – The South China Morning Post (SCMP) Advertising+ has partnered with WARC, the leading global authority on marketing effectiveness, to uncover insights into the dynamic interplay of brands, marketing, and culture with a view to catalysing business growth in Hong Kong and across Asia. 

“Businesses are increasingly expecting marketing to drive performance for their brands. In fact, research has shown that close to 30 percent of total business value is attributed to brand marketing. Yet, many businesses are still navigating the challenges of building a strong, differentiated brand that drives desired commercial success,” said Kevin Huang, Chief Operating Officer of the South China Morning Post.

The new SCMP-WARC insights summary titled “DRIVING GROWTH WITH THE CHANGING AFFLUENT AND INFLUENTIAL” delves into:

• How to leverage the power of brand to fuel growth 
• The mindset of the new Asian luxury consumer 
• The importance of cultural resonance  

“These insights will help inspire leaders and marketers to more effectively invest in their brands by catering to the evolving preferences of today’s Asian luxury consumers and help fuel business growth in Hong Kong and beyond.” said Ed Pank, Managing Director of WARC APAC.

The SCMP-WARC insights summary was unveiled at a thought leadership event attended by more than 120 marketing leaders across a variety of industries at Landmark, Hong Kong, today. 

To learn more about SCMP Advertising+ and download the Insights Summary, visit LINK

 

– ENDS –

 

ABOUT THE SOUTH CHINA MORNING POST  

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

 

ABOUT SCMP ADVERTISING+

For over 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to over 35 million readers each month. 

SCMP Advertising+ connects partners with its affluent audience and business decision-makers through culturally relevant content and events that drive connection and consideration. Its first-party data platform and brand safety tools deliver impact through insights and context.

SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.

For further information, please contact:  

PR@scmp.com

 

ABOUT WARC

For over 35 years, WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. Across four platforms – WARC Strategy, WARC Creative, WARC Media, WARC Digital Commerce – its services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as awards, events and advisory services. WARC operates out of London, New York, Singapore and Shanghai, servicing a community of over 75,000 marketers in more than 1,300 companies across 100+ markets and collaborates with 50+ industry partners. WARC is part of Ascential plc.

For further information, please contact: 

amanda.benfell@warc.com 

 

Hong Kong (January 29, 2024) – The South China Morning Post (SCMP) announced today it has rebranded SCMP Events to SCMP Live to usher in a new phase of business transformation of its Events division, an extension of the Post’s award-winning journalism and thought leadership.

“For 120 years, our readers have placed their trust in SCMP to help them make sense of the news events across Hong Kong, Greater China and Asia.  Through SCMP Live premium event experiences, we ignite our readers’ journey from informed to empowered, enabling them to dive deeper, connect with opinion leaders, and shape industry conversations – all LIVE,” said Catherine So, Chief Executive Officer of SCMP.

“The way our audience engages with our events is constantly evolving.  As such, our events division has transformed to anticipate and adapt to our audience’s needs and expectations. The rebrand to “SCMP Live” marks this transformation,” So added. 

The China Conference, Family Business Summit, and Redefining Hong Kong series will remain SCMP’s flagship events in 2024.  But this year, SCMP Live aims to deliver fewer but larger scale events that are more impactful and more aligned with top of mind news events.

Similarly, SCMP custom events, which SCMP Live produces on behalf of its valued partners, leverage the trusted SCMP brand to convene the right target audience and curate the most relevant programme and speakers that drive meaningful connection, high engagement and consideration.

Kevin Huang, Chief Operating Officer of SCMP, commented, “There has been tremendous growth in our Events division over the past year.  In the current fiscal year, we’ve already seen high double-digit growth YOY.  With the rebrand and transformation to SCMP Live, we hope to turbocharge our events capability to further build out the depth and breadth of our events portfolio, and to help many more of our partners bring their event vision to life in the most impactful way that supports their business priorities.”

To learn more about SCMP Live visit live.scmp.com or email live@scmp.com

 

– ENDS –

 

ABOUT THE SOUTH CHINA MORNING POST  

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation about Hong Kong, Greater China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

 

For further information, please contact:  

PR@scmp.com

Hong Kong (January 10, 2024) – The South China Morning Post (SCMP) announced today the appointment of Anthony Wong as its Head of People to lead the Group’s people-focused strategies.

Following SCMP’s rapid growth and digital transformation in recent years as a leading media company now with a global reach of 35 million readers worldwide, Wong’s appointment underscores the company’s long-term focus on attracting and nurturing talent, building organisational and individual capabilities, and elevating the employee experience. 

Wong brings over 25 years of people leadership experience across the consumer, retail and logistics sectors.  Prior to joining SCMP, he was Vice President of HR at DHL Express Hong Kong and HR Director at DFI Retail Group.  Additionally, he held senior HR roles at a number of other global organisations including Nestlé, RedMart and Sony. 

“We are thrilled to have Anthony join our senior leadership team. SCMP has seen tremendous growth, particularly this past year, which is a testament to the strength of our people.  We have just celebrated our 120th anniversary and have now entered a new phase of growth, and I’m confident Anthony will further cultivate our diverse, inclusive and supportive culture and elevate our employee experience,” said Catherine So, Chief Executive Officer of SCMP.

“I’m very excited to be joining a leading global media organisation as diverse as SCMP with a workforce of over 30 nationalities.  In my new role, I will champion SCMP’s strong values rooted in the company’s vision and mission, as well as advance our people-focused strategies to further enhance our capabilities and employer brand,” said Anthony Wong, Head of People of SCMP.

Wong holds a Doctor of Business Administration from SBS Swiss Business School and a Master of Arts from The University of Hong Kong.  His appointment is effective from 8 January 2024, based at SCMP’s global headquarters in Hong Kong.

 

– ENDS –

 

ABOUT THE SOUTH CHINA MORNING POST 

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

 

For further information, please contact: 

PR@scmp.com

 

Hong Kong (December 13, 2023) – The South China Morning Post (SCMP) has announced two senior hires this month in its Advertising+ division on the back of significant, double digit Year-over-Year advertising revenue growth, connecting brands with its 35M global audience. Further, its year-to-date EBITDA has already exceeded this year’s target and  outperformed the year prior.

Lee Williamson, an award-winning media leader and content strategist, has joined the Post from Tatler Asia. Lee was the founding editor and regional head of Tatler Gen.T, a community-focused content platform for impact-driven young leaders in Asia. Based in Hong Kong, Lee joins the Post as Executive Director of Specialist Publications (SP) and will set the overall direction for the Post’s Lifestyle Content Division and spearhead growth for titles including Style, 100 Top Tables, and XXIV. 

“I am thrilled to be joining the SCMP to lead its Lifestyle Content Division. My first priority is to build community and deeper engagement with the Post’s global audience around our lifestyle content. I see a lot of opportunities to elevate our portfolio of offerings and curate content informed by our audience’s preferences and needs,” said Lee Williamson, Executive Director of Specialist Publications at the SCMP.

Additionally, Celine Asril has joined the SCMP as Strategy Director of Morning Studio (MS) to lead its ideation hub and work with the business team to showcase MS’ innovative marketing solutions. Celine rejoins the Post from FINN Partners in SG and was previously a Content Strategist with Morning Studio and TBWA. Celine will continue to be based in Singapore.

Kevin Huang, Chief Operating Officer at the SCMP, commented, “With Lee’s strong track record in journalism and community building and Celine’s deep expertise in content development and execution, I am confident they will bring fresh, innovative approaches to meet our affluent audience’s evolving needs and maximise ROI for our partners and brands.”

“I cannot be more excited to return to the SCMP. I hope to leverage my broad experience working with multi-sector brands to help raise the bar for Morning Studio through data-driven, multi-platform strategies, building on the Post’s 120 years of brand equity,” said Celine Asril, Strategy Director of Morning Studio at the SCMP.

For more information on the SCMP’s full suite of Advertising and Marketing Solutions that help brands connect with our global audience visit Here

– ENDS –

ABOUT THE SOUTH CHINA MORNING POST 

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

 

ABOUT THE SCMP ADVERTISING+

For 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to over 35 million readers each month.

SCMP Advertising+ connects partners to affluent Asian influencers and business decision-makers through culturally relevant content and events that drive connection and consideration; and its first-party data platform and brand safety tools that deliver impact through insights and context.

SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.

 

For further information, please contact: 

PR@scmp.com

 

Hong Kong (September 25, 2023) – The South China Morning Post proudly presents Your SCMP. Building upon the success of the I Read the SCMP campaign launched in April, the new initiative brings to life the broad and deep relevance of the SCMP by celebrating its diverse readership, partners, and people who epitomise and shape the international story of Hong Kong.

 

Your SCMP spotlights 11 new distinguished profiles, who read the SCMP:

• Tiffany Chan – Professional Golfer, LPGA
• Jason Cheung – Top DSE Scorer, 2022
• Elliot Leung – Composer, Classical Music & Film Music
• Daryl Ng – Deputy Chairman, Sino Group
• Frederick Poon – Principal, St. Paul’s Co-educational College
• Douglas Young – Co-Founder & CEO, G.O.D.

 

Work with the SCMP:

• Justin Bonnett – Regional Head of Marketing, Jones Lang LaSalle
• Cindy Chee – Communications Director (Hong Kong & Macau), Cartier
• Haymans Fung – Head of Marketing, Retail Bank HK & Global Partnerships, Standard Chartered Bank

 

Work at the SCMP:

• Jeffie Lam – News Editor, City Desk South China Morning Post
• Mia Nulimaimaiti – Reporter, Political Economy, South China Morning Post

 

Along with some of the six profiles which debuted in April:

• Anson Chan – Student, Island School
• May Chow – Chef & Founder, Little Bao
• Steven Lam – Co-Founder & CEO, GoGoX
• Shalini Mahtani – Founder, The Zubin Foundation
• Gregory Van – Co-Founder & CEO, Endowus
• Allan Zeman – Chairman, LKF Group

 

View the 30-second campaign videos below:

• I Read the SCMP – September
• I Work With the SCMP – September

 

Produced by the SCMP’s Morning Studio, the campaign reaches influential audiences through targeted media placements across: the SCMP online and print, digital media, social platforms, and strategically placed out-of-home advertisements in key commercial areas in Hong Kong.

 

A cornerstone of SCMP’s 120th-anniversary marketing initiatives, Your SCMP sets the stage for a series of events and activations that include a pop-up installation, newsstand branding, coffee carts, cocktail hours, and conferences coming in the weeks and months ahead.

 

“In this 120th-anniversary initiative the South China Morning Post celebrates the broad relevance and impact of our readers, partners, and people who are shaping the international story of Hong Kong,” says  Kevin Huang, Chief Operating Officer, South China Morning Post. “For generations, the South China Morning Post has told the international story of Hong Kong, and now we are at a pivotal moment where we see it as our role to celebrate the importance of our home. We hope that this campaign will inspire, promote, and grow the Hong Kong community for the better.”

 

“Building on the original message of the I Read the SCMP campaign, Your SCMP goes broader showing the importance, relevance and impact of our readership, people, and partners,” says Huang “It’s SCMP Advertising+ that connects partners with the Post’s broad and influential quality audience so they can tell their brand stories to the people shaping the international story of Hong Kong.

 

– END –

APPENDIX:

Credits:

Agency: Morning Studio
Paul Phillips, Strategy & Insights Director
Moni Leung, Art Director
Kate Fung, Marketing Manager
Nick Jones, Lead Video Producer
Michala Sabnani, Executive Director
Ben Abbotts, Vice President, Design
Wayne Knowles, Director, Marcoms Design
Tasha Ling, Stylist
Ruby Law, Photographer
Hilda Lee, Senior Manager
Timmy Bankole, Director, Business Operations
Media: Assembly Global
Wardrobe: Frey (Cindy Chee), Self-Portrait from Net-A-Porter (Haymans Fung), The Armoury (Elliot Leung), L’Etoile Sport from Net-A-Porter (Tiffany Chan).

 

ABOUT THE SOUTH CHINA MORNING POST 

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

ABOUT THE SCMP ADVERTISING+

For 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to over 35 million readers each month.

SCMP Advertising+ connects partners to affluent Asian influencers and business decision-makers through culturally relevant content and events that drive connection and consideration; and its first-party data platform and brand safety tools that deliver impact through insights and context.

SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.

 

For further information, please contact: 

advertising@scmp.com

 

The Hon John KC Lee, Chief Executive of HKSAR, 

Dr. Tan See Leng, Minister for Manpower and Second Minister for Trade and Industry, Government of Singapore, and 

Mr. Liew Chin Tong, Deputy Minister of Investment Trade and Industry for Malaysia

 

Hong Kong, (September 19, 2023) – The South China Morning Post (SCMP) returns with the 2023 instalment of the Hong Kong – Asean Summit with the overarching theme of Connectivity Strategies for Regional Growth and Prosperity, to take place in hybrid format on October 9, 2023 at the Conrad Hotel, Hong Kong.

Supported by the HK-ASEAN Foundation and Our Hong Kong Foundation as Presenting Sponsors, the Hong Kong Asean Summit brings together business leaders, policymakers and entrepreneurs from Hong Kong, China and the regional community to discuss and debate what the immediate future holds for Hong Kong while considering the city’s long-term position within the Greater Bay Area, China and Asean. 

The Hong Kong – Asean Summit counts amongst its stellar lineup of speakers: the Hon John KC Lee, Chief Executive of HKSAR, who will be delivering the keynote address at the opening ceremony. 

Our esteemed speakers also include: 

• Dr. Tan See Leng, Minister for Manpower and Second Minister for Trade and Industry, Government of Singapore
• Mr. Liew Chin Tong, Deputy Minister of Investment Trade and Industry for Malaysia
• Parnpree Bahiddha-nukara, Deputy Prime Minister & Minister of Foreign Affairs of Thailand
• Prabowo Subianto, Minister of Defense of the Republic of Indonesia
• Dr. Kao Kim Hourn, Secretary-General for ASEAN
• The Hon. Bernard Charnwut Chan, GBM, GBS, JP, Executive Vice Chairman, Our Hong Kong Foundation
• Dr. Daryl Ng, SBS, JP, Chairman, Hong Kong-Asean Foundation
• Patrick Lau, Deputy Executive Director, Hong Kong Trade Development Council
• Sylvester Wong, Vice President, Buildings+Places PH of Aecom
• Patrick Ip, Managing Director, China-ASEAN Investment Cooperation Fund
• Hendrik Rosenthal, Director – Group Sustainability, CLP Holdings Limited
• Pamela Mar, Managing Director of the Digital Standards Initiative, International Chamber of Commerce
• Catherine So, CEO, South China Morning Post and others

A full list of the conference’s speakers can be accessed here.

The summit will feature keynote speakers, fireside conversations, and discussion panels that provide insights into the latest trends, best practices, and emerging opportunities between Hong Kong and Asean countries. Deep dive topics on the day include:

• How Hong Kong is positioning itself as the gateway to North Asia for Asean
• Is Asean on track to achieve its epicentre of growth?
• How Hong Kong can play a role in Indonesia’s ambitious development projects including Nusantara 
• Areas of focus: cooperation or collaboration?
• Gaining speed on Asean infrastructure connectivity
• Strategies to accelerate the regional transition to carbon neutrality

The full agenda can be accessed here.

– END –

ABOUT THE SOUTH CHINA MORNING POST  

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

For further information, please contact:  

pr@scmp.com

Hong Kong, (July 18, 2023) – The South China Morning Post (SCMP) is proud to present its inaugural Future of Work Summit, which will take place on July 27th at the JW Marriott Hong Kong. 

This hybrid summit will convene business leaders, policymakers and academics to discuss and debate key strategies that Hong Kong must now act upon to shape the global workforce of tomorrow: to reverse the city’s talent deficit, to foster AI & automation while remedying trends of job displacement, to bolster Hong Kong’s position as a biotech hub, to lay a solid foundation for the city’s GBA development goals, and many more. 

The full agenda can be accessed here.

Our esteemed speakers on the day include:

• Jeff Sze, Acting Secretary for Education, The Government for HKSAR
• Prof. Rocky S. Tuan, Vice-Chancellor and President, The Chinese University of Hong Kong
• Prof. Seen Meng Chew, Associate Dean for External Engagement, Associate Professor of PRactice, Department of Finance, The Chinese University of Hong Kong Business School
• Joanna Hotung, Founder of the KG Group, Director of Hotung Mills Education Foundation
• Eileen Burnett-Kant, Chief Human Resources Officer, CLP Holdings Limited
• Michael T. B. Chan, Managing Director, MTR Lab Company Limited
• Toni Younes, Founder and CEO, Paul Lafayet 
  
• Mei Mei Ng, General Manager; LinkedIn Hong Kong
• Victor Kwok, Assistant Research Director, Head of Education and Youth Research, Our Hong Kong Foundation and more!

A full list of the conference’s speakers can be accessed here

– END –

ABOUT THE SOUTH CHINA MORNING POST  

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

For further information, please contact:  

pr@scmp.com

Hong Kong (July 6, 2023) – South China Morning Post (SCMP) has announced significant advancements to its highly acclaimed suitability tool, SIGNAL 2.0, by introducing a comprehensive suite of attention metrics. These cutting-edge metrics offer advertisers and brands enhanced optimisation capabilities, catering to the evolving challenges of capturing and retaining audience attention in today’s diverse media landscape.

Attention metrics have gained substantial attention from marketers worldwide over the last 8-10 months to date. As content consumption continues to proliferate across various platforms, screens, and environments, capturing and retaining attention has become increasingly challenging. 

Recognising this industry trend, IAB Australia published a report in late 2022, cautioning against an overemphasis on ad attention metrics in isolation. However, the report also revealed that over 80% of ad agencies expressed their intention to measure ad attention in campaigns throughout 2023.

SCMP believes that attention metrics represent an evolution in audience engagement and play a crucial role in determining business outcomes. Consequently, the SCMP team has diligently integrated attention metrics into SIGNAL, transforming it into a comprehensive platform for understanding attention on a holistic level. 

The AI-powered SIGNAL now incorporates a range of metrics, including viewability, time-in-view, ad size, ad position, page type, time of day, and creative interaction.

This integration of key metrics within SIGNAL signifies that “Attention” is now an optimizable strategy applicable to all campaigns across the SCMP portfolio. A scoring system will further qualify these metrics, enabling actionable insights derived from the data set. SCMP plans to release a compelling case study showcasing the benefits of attention metrics during Q4.

“Attention metrics hold the key to maximising ad performance and illuminating the impact of the media environment on capturing attention. Yet, it is through the synergistic collaboration of creative designers, media owners, and optimization teams that bring about optimal results,” Timmy Bankole, Director of Advertising Business Operations comments. “SCMP remains committed to investing in advertising technology tools to ensure the best outcomes for our advertisers while providing effective solutions independent of changes in the identity and data privacy landscape.”

Since its launch in 2020, Signal has gained global recognition, earning accolades such as Campaign Asia-Pacific’s Tech Most Valuable Product Award (2021) and securing second place at the INMA Global Awards for the ‘Best Use Of Data to Drive Advertising’.

 

– END –

 

Appendix:

• Personalisation

Data collected by SIGNAL can help brands optimise their activation by making format, content, sentiment recommendations before a campaign goes live by looking at Ad log data from the brand’s  past campaigns as well as aggregated cohort data. 

• Ad Fraud

Ad fraud is the practice of fraudulently representing online advertising impressions, clicks, conversion or data events to generate revenue. Focusing on malicious bots activities, SIGNAL 2.0 crawls all of SCMPs properties to identify and block any form of harmful bot activity, including impressions, invalid traffic (IVT), clicks and more, utilising machine learning techniques that looks for anomalies in traffic patterns. The addition of this feature ensures our clients’ Ads reach real people and drive real engagement.

• Viewability

Built with the IAB viewability guideline for video and display, SIGNAL 2.0 measures all Ad units across all platforms, ensuring you can improve your Ad quality. 

• Measurement

This tool allows brands to determine whether their ads are achieving the objectives by supporting the ability to tie their campaigns to relevant metrics. Brand recognition, brand awareness & brand consideration. Signal V2 will allow SCMP to provide a baseline understanding of consumer preferences, awareness, and intention to purchase.

 

ABOUT THE SOUTH CHINA MORNING POST  

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

 

ABOUT THE SCMP ADVERTISING+

For 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to over 35 million readers each month. 

SCMP Advertising+ connects partners to affluent Asian influencers and business decision-makers through culturally relevant content and events that drive connection and consideration; and its first-party data platform and brand safety tools that deliver impact through insights and context.

SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.

 

For further information, please contact:  

advertising@scmp.com