SCMP and Kadin Indonesia sign MoU to forge business dialogue platform for Indonesia, Chinese Mainland and Hong Kong

Hong Kong, (October 11, 2025)The South China Morning Post (SCMP) signed a memorandum of understanding (MoU) with the Indonesian Chamber of Commerce and Industry (Kadin Indonesia) to create a platform for dialogue among business leaders of Indonesia, Chinese Mainland and Hong Kong. 

 

This collaboration will combine SCMP’s editorial expertise, convening power and international readership, as well as Kadin Indonesia’s extensive network of over 30,000 member companies and 200 business guilds. 

Catherine So, CEO, South China Morning Post, stated, “Through this strategic collaboration with Kadin Indonesia, we aim to bring valuable insights into the dynamics between China and Indonesia to our global readers, while forging meaningful connections with this region’s key business leaders. We are eager to foster a trusted, mutually beneficial platform among Hong Kong, Chinese Mainland and Indonesian companies, and we look forward to bringing our flagship China Conference and other initiatives to Indonesia in the coming year.”

 

Zuraidah Ibrahim, Executive Managing Editor, South China Morning Post, added, “Our journalists have worked hard to develop the SCMP as a trusted voice delivering credible coverage of Southeast Asia as well as the region’s ties with China, and we see this initiative as one marker of our success.”

 

As part of this partnership, SCMP and Kadin Indonesia will host the flagship “China Conference: Southeast Asia” in Jakarta in early 2026, marking its debut in Indonesia.

 

Established in 1968, Kadin Indonesia is the dominant association of enterprises. Anindya Bakrie, Chairman, Kadin Indonesia, highlighted the significance of this strategic collaboration. “We look forward to harnessing the Asean-Hong Kong, China Free Trade Area, supporting China’s Apec leadership next year, and welcoming business leaders to the China Conference: Southeast Asia 2026 in Jakarta. Asia is the world’s growth engine, and stronger ties between Indonesia-Asean and Hong Kong-Greater China will create new opportunities for our businesses and our people. Through this [accord] with the SCMP, Kadin Indonesia is proud to strengthen the investment and trade corridor between our regions, turning shared insights into shared prosperity.”

 

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For press enquiries or more information, please email: [email protected]

  

About the South China Morning Post (SCMP)

The South China Morning Post is a leading global news organisation that has reported on China and Asia for over 120 years. Founded in 1903, the SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing staff of correspondents in Asia and across the globe. The SCMP has received hundreds of awards for its journalistic excellence from prestigious organisations such as the World Association of News Publishers and the Online News Association. The SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong, including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

SCMP Learn launches Young Post Club: A digital hub to foster daily reading habits, English proficiency and global awareness in young learners

Hong Kong, (October 8, 2025) – The next chapter of Young Post and Posties is here! SCMP Learn proudly announces the launch of Young Post Club, a dynamic new digital hub that takes SCMP’s flagship youth publications – Young Post, Young Post Spark and Posties – into a new era of digital learning and engagement.

Complementing our popular print newspapers, Young Post Club is a dynamic platform designed to build daily reading habits, strengthen English proficiency and empower young readers to explore the world, all through the lens of award-winning journalism. 

  • Personalised goal-setting: Set your own weekly reading goals and track your progress over time
  • Gamified reading challenges: Earn points and badges for acing quizzes and hitting reading milestones, racing friends to the top of the leaderboard.
  • Custom vocabulary builder: Click highlighted words to see their meanings and save them to your personal glossary to review anytime.
  • Text-to-speech player: Hear articles read aloud to boost listening skills and pronunciation.
  • Get involved: Submit your writing to be published and connect with our community of student writers.

“Young Post Club encourages young learners to read daily, explore ideas and have fun while doing so,” said Ang Jin, Chief Growth Officer of the South China Morning Post. “We also hope it can open a window for children to explore the world through SCMP’s award-winning journalism.”

Young Post Club is the first platform to bring together all three of SCMP’s youth publications, offering a clear learning journey for readers of all ages.

Young Post 

A bold, teen-focused publication that connects secondary students to the issues shaping their lives. With authentic journalism and thought-provoking stories, Young Post builds advanced English skills while encouraging independent thinking and global perspectives.

Young Post Spark

For secondary students still building fluency, Young Post Spark delivers the same great stories as Young Post, adapted with extended language support and accessible presentation. It’s a supportive way for readers to grow their confidence while staying connected to the big ideas.

Posties

Fun and engaging, Posties is the perfect first step into the world of news. Designed for primary school children, our age-appropriate articles, captivating visuals and educational features lay the foundation for a lifelong interest in English and the world around them.

 

Young Post Club is now live at www.youngpostclub.com and on the App Store and Google Play. Full access to all articles is available through the respective subscription packages, which can be found here.

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For press enquiries or more information, please email: [email protected]  

About SCMP Learn

SCMP Learn is an education-focused solution from the South China Morning Post, designed for educators, teachers and parents dedicated to nurturing the next generation’s English proficiency, critical thinking, leadership and other essential future-ready skills. Take learning beyond the classroom and unlock new possibilities with SCMP Learn. For more information, please visit: www.scmplearn.com

SCMP Learn launches first-ever storytelling competition STANCE to empower youth in Hong Kong and beyond

Hong Kong, (October 8, 2025) SCMP Learn, the education division of the South China Morning Post, is proud to announce the launch of its inaugural storytelling competition STANCE.  The initiative showcases storytelling in the English language as an essential skill for the next generation thriving in a global city.

The competition offers a unique platform for secondary school students in Hong Kong and beyond to sharpen their critical thinking, English storytelling, public speaking and writing skills while expressing their perspectives on issues shaping today’s world. By championing the power of storytelling, STANCE equips students with the ability to communicate confidently, engage meaningfully with international audiences and contribute to the city’s continued growth as a vibrant, globally connected metropolis that nurtures articulate, self-assured and dynamic young community leaders.

Open to all secondary school students in Hong Kong and beyond, STANCE challenges participants to submit an original written entry and, for shortlisted finalists, to deliver their ideas live on stage. Winners will receive cash prizes of up to HK$5,000 and they will be featured in Young Post, Hong Kong’s iconic youth media, and gain exclusive learning opportunities. Participants can choose from seven competition themes covering technology, social issues and inclusion, arts and culture, and more.

The competition will take place in two phases:

(1) Phase 1: Take a STANCE!

Students submit an original written piece on one of the themes via the official competition website by October 24, 2025. Entries will be assessed by a judging panel of senior SCMP editors and university academics based on news value, originality, logical and analytical thinking*. Ten entries per category will be shortlisted as finalists.

(2) Phase 2: Grand Finale Showcase

Taking place on January 17, 2026 at JC Cube, Tai Kwun, finalists will present their ideas live on stage in Hong Kong. Their live performances will be evaluated by a panel of senior SCMP editors, university academics and renowned storytellers, including actress and influencer Grace Chan and professional storytelling coach Gary Lo. Lo said, ‘Storytelling is about connecting facts with emotions. What sets STANCE apart is how it equips students to present well-reasoned ideas in a way that truly resonates with others.’

“We are thrilled to launch STANCE as a new platform that encourages and empowers the next generation to engage with the world around them,” said Tammy Tam, Editor-in-Chief of the South China Morning Post. “By blending critical thinking, English storytelling and writing skills, we hope to nurture confident young leaders who can shape tomorrow’s conversations.”

Applications are now open until October 24, 2025. Students are encouraged to take a STANCE and showcase their views via this exciting and unique platform. For more information, including detailed guidelines and submission instructions, please visit scmplearnevents.com/stance.

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Competition Schedule 

Date

Event

October 24, 2025, 11:59pm

Phase 1 – Submission Deadline

December 2025

Announcement of shortlisted participants

January 17, 2026

Phase 2 – Grand Finale Showcase and Award Ceremony, Tai Kwun JC Cube

Please refer to the STANCE official website for the latest information: scmplearnevents.com/stance

Phase 1 – Take a STANCE! 

Submit a written piece expressing a personal viewpoint on one of seven designated themes, supported by research and structured storytelling.

Phase 2 – Grand Finale Showcase

Top 10 finalists from each category will present their stories in an 8-10 minute speech, followed by a live Q&A session with a panel of expert judges and influential storytellers.

  • Event Date: January 17, 2026 (Saturday)
  • Event Venue: JC Cube, Tai Kwun

About SCMP Learn

SCMP Learn is an education-focused solution from The South China Morning Post, designed for educators, teachers and parents dedicated to nurturing the next generation’s English proficiency, critical thinking, leadership and other essential future-ready skills. Take learning beyond the classroom and unlock new possibilities with SCMP Learn.

For more information, please visit: https://www.scmplearn.com 

 

SCMP Redefining Hong Kong Series explores the future of family office and Hong Kong’s strategic role

Hong Kong, (October 3, 2025) – Asia is on the brink of generational wealth transfer, with an estimated US$5.8 trillion expected to change hands by 2030. This shift is prompting family offices to consider not just financial assets, but also the values, legacy and purpose that will define families’ multi-generational impact. Family offices are transforming from their traditional wealth management roles into strategic powerhouses that can guide these complex discussions and decisions.

 

More than 140 family office leaders, next-gen successors and wealth management professionals attended the recent Redefining Hong Kong Series 2025/26 – Next Generation Wealth conference hosted by the South China Morning Post (SCMP), themed around the future of family offices, intergenerational wealth management and next-gen leadership.

 

Speaking of Hong Kong’s unique position in next-generation wealth management, Christopher Hui, Secretary for Financial Services and the Treasury of the HKSAR, emphasised Hong Kong’s appeal as a business hub. He cited the city’s stability and strategic importance under the “one country, two systems” framework, as well as its ranking as the third-largest global financial center, making it an optimal choice for businesses looking to establish or expand their presence.

 

“To anchor Hong Kong’s position as the nexus where family legacies and family office expertise converge, the Government has strategically prioritised the development of the family office sector. We have been pressing ahead at full steam to create a conducive environment for family offices, including introducing a preferential tax regime for single family offices, establishing the Hong Kong Academy for Wealth Legacy (HKAWL), and introducing and enhancing the New Capital Investment Entrant Scheme. The global family office landscape is undergoing rapid transformation, driven by next-generation leadership transitions, growing interest in philanthropy and impact investing, emerging investment themes such as digital assets, and leveraging insurance as a tool for strategic capital management.”Christopher Hui, HKSAR Secretary for Financial Services and the Treasury

 

“In this fast-evolving environment, access to trustworthy information and deep-dive analysis is not just beneficial — it is vital for competitive advantage. That’s what the South China Morning Post has been offering. We provide fact-based news and insights that help you navigate the dynamic future. We bring together a strong community of key decision-makers, business leaders, and affluent audiences for meaningful discussion.” Catherine So, CEO, South China Morning Post

 

In partnership with CUHK Centre for Family Businesses, the conference also featured four TED-style “Family In Business Intelligence” talks exploring the importance of shared values and relationships for seamless succession. Moderated by Marshall Jen, Executive Director at CUHK Centre for Family Business, New Heritage Group’s Hampton Tao, Alfo Capital’s Li Man-on, Yung Kee Restaurant Group Limited’s Yvonne Kam and Hotung Mills Foundation’s Joanna Hotung shared their stories on next-generation entrepreneurship and family legacy, intergenerational communication and productive succession planning, as well as innovations and multi-generational resilience.

 

For further insights into the conference discussions, visit SCMP.

 

Redefining Hong Kong Series 2025/26 – Next Generation Wealth is supported by:

  • Platinum Sponsor: Prudential 
  • Exhibiting Sponsor: Pictet Asset Management
  • Event Partner: China International Capital Corporation
  • Strategic Partners: CUHK Centre for Family Business, Hong Kong Academy for Wealth Legacy

 

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For press enquiries or more information, please email: [email protected]  

 

About the South China Morning Post (SCMP)

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, the SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing staff of correspondents across Asia and the United States. Our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. The SCMP has received hundreds of awards for its journalistic excellence from prestigious organisations such as the World Association of News Publishers and the Online News Association. The SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong, including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project,  consortium of top news companies developing global transparency standards for credible journalism.

 

SCMP Hong Kong-Asean Summit discusses opportunities for mutual growth

Hong Kong, (September 9, 2025) – The Association of Southeast Asian Nations (Asean) has emerged as the world’s fifth-largest economy, with a combined GDP of US$3.9 trillion. The region’s digital economy is on a promising trajectory toward sustainable profitability, positioning itself as a significant player in the global economic landscape. In 2024, Asean strengthened its economic ties with Hong Kong, becoming the city’s second-largest trading partner, with bilateral trade exceeding US$145 billion. Hong Kong continues to play an important role as an investor in the Asean region, reflecting the mutual benefits of collaboration and partnership.

This year’s SCMP Hong Kong-Asean Summit brought together more than 300 government officials and business leaders from Hong Kong and Asean, discussing the emerging opportunities and the potential for deeper economic integration, which will promote the convergence of talent, resources, funding and innovation.

“There are plenty of good reasons for Asean companies to look to Hong Kong for their future. This year, the International Institute for Management Development’s World Competitiveness Yearbook ranked Hong Kong third globally in competitiveness. The Institute released its annual World Talent Ranking, in which Hong Kong’s ranking rose to fourth globally and first in the Asia Pacific. This is our highest-ever position in the ranking, having climbed up five places from last year. Indeed, our ranking rose 12 places over the past two years, a clear testament to the HKSAR Government’s enhanced efforts in education and talent development.”The Hon John KC Lee, GBM, SBS, PDSM, PMSM, Chief Executive of the Hong Kong Special Administrative Region

“Being an international hub for trade, investment and innovation, Hong Kong can be a ‘super value-adder’ by offering professional services that meet global standards. The city can also serve as a ‘super connector’ that enhances the links between mainland China and Asean by facilitating the flow of capital, talent and innovations. Both Hong Kong and Asean have shown strong resilience and dynamism, presenting opportunities for mutual growth.” Catherine So, CEO, South China Morning Post

“The Hong Kong-ASEAN Foundation was born from the simple idea of promoting and deepening relations with Asean through culture, education, thought leadership and community engagement. In addition to this summit and our annual ASEAN Film Festival, which has completed its third edition and expanded to cover Belt and Road countries this year, we have worked with universities and various organisations on a wide range of activities spanning student exchange programmes, traditional festivities and community outreach programmes.”Dr Daryl Ng, Chairman, Hong Kong-ASEAN Foundation

Beyond Asean, the Asia-Pacific region is also evolving rapidly in today’s multipolar world. Businesses must reshape their strategies, transforming uncertainty into opportunity, complexity into clarity, and challenges into an engine of growth. Businesses must transform to drive competitiveness and prosperity and lead the Asia-Pacific region to a brighter future as the world’s most resilient and sustainable economic powerhouse.” Frederick Chin, Head of Group Wholesale Banking and Markets, UOB

“Building futures could not be more timely in an era where borders are bridges and partnerships drive progress. Hong Kong and Asean stand at a crossroads of unprecedented possibilities. As Malaysia chairs Asean in 2025, we have witnessed firsthand how connectivity transforms communities, creates jobs and builds lasting prosperity. But connectivity is not just about moving goods and people. It is about moving ideas, innovation and hope.” YB Anthony Loke, Minister of Transport, Malaysia

“In 2026, we will build on Malaysia’s achievements this year and ensure that with Hong Kong as a ‘super connector’, Asean and Hong Kong together will be catalysts for a border region that is more connected and prosperous. This will serve as the ballast that provides stability as we navigate an increasingly turbulent global environment. We are not just building horizons between our economies, we are building the future of an integrated, sustainable and inclusive world.” Dr Ceferino S Rodolfo, Undersecretary for Industry Development and Investment Promotions, The Philippines

For further insights into the conference discussions, visit SCMP.

 

SCMP’s Hong Kong-Asean Summit 2025 is supported by:

  • Presenting Sponsor: UOB
  • Diamond Sponsor: Hong Kong-ASEAN Foundation
  • Platinum Sponsor: FWD Insurance
  • Gold Sponsor: Selangor State Government

 

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For press enquiries or more information, please email: [email protected]  

 

About the South China Morning Post (SCMP)

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, the SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing staff of correspondents across Asia and the United States. Our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. The SCMP has received hundreds of awards for its journalistic excellence from prestigious organisations such as the World Association of News Publishers and the Online News Association. The SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong, including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

 

 

 

SCMP Redefining Hong Kong – Culture, Sports & Tourism explores ways to elevate Hong Kong’s global brand

Hong Kong, (September 1, 2025) – The global travel and tourism industry is projected to contribute approximately US$16 trillion to the global GDP by the year 2034, expanding at a rate 1.5 times faster than the overall global economy, according to a recent report published by the World Economic Forum. SCMP’s Redefining Hong Kong – Culture, Sports & Tourism forum convened industry leaders, policymakers, and cultural influencers to discuss strategies for enhancing Hong Kong’s international brand and seizing opportunities within this flourishing sector.

Speakers at the forum highlighted the need for a “Hong Kong Inc.” mindset, emphasising unified cross-sector collaboration, ongoing investment in talent, and the creation of unique experiences to attract diverse audiences – whether they are music lovers, sports fans, cultural explorers, and nature enthusiasts. The vibrancy and diverse offerings of Hong Kong as a one-stop destination for mega sports events, high-quality cultural and arts performances, and a premier shopping and dining hub will drive further economic development and create extensive business and employment opportunities across the board. The continued success of Hong Kong depends on its ability to constantly reinvent itself and introduce new offerings that enrich the experiences of both residents and visitors.

“Hong Kong has a rather successful first eight months tourism-wise. We welcomed over 33 million visitors thus far, which is a 12 per cent increase year on year. With this promising performance, I am quite confident that we will be able to achieve our target of receiving 49 million visitors by the end of 2025, a 10 per cent above last year. We welcomed 5.15 million visitors in August alone, which is a 16 per cent growth year on year. This impressive performance is the collective effort of a lot of stakeholders and practitioners in the tourism and related sectors. We will continue to work closely with all the stakeholders to develop the economic potential of the culture, sports and tourism industry to the fullest extent.Hon Rosanna Law, JP, Secretary for Culture, Sports and Tourism, The Government of the Hong Kong Special Administrative Region

“The South China Morning Post has deep roots in Hong Kong and is read by 35 million people worldwide. Our extensive archives, spanning over 120 years, document the city’s development and significant events. We embody a spirit that blends tradition with innovation, and continue to refresh the story of Hong Kong with integrity and excellence. Hong Kong’s rich mix of assets truly reflects its dynamic character. It blends urban vibrancy with stunning natural scenery. It showcases a rich history and cultural heritage alongside modern landmarks like the Kai Tak Sports Park. We are ready to cover the next chapter of Hong Kong’s journey, and welcome your support in this effort.”Catherine So, CEO, South China Morning Post

“Hong Kong has a unique style of reinventing itself, and constantly thinks of the future. We now have Kai Tak Sports Park, which attracts some of the best international artists. People around the world recognise the significance of Hong Kong in the sports sector. And, culture-wise, we have WestK. We keep coming up with new things, and the important thing for Hong Kong is that we keep coming up with new products that enhance people.”Dr Allan Zeman, GBM, GBS, JP, FCPA (Aust.), Chairman & CEO, Lan Kwai Fong Group

For further insights into the conference discussions, visit SCMP.

 

SCMP’s Redefining Hong Kong – Culture, Sports & Tourism 2025 is supported by:

  • Presenting Sponsor: Lan Kwai Fong Group
  • Gold Sponsor: Hong Kong Disneyland Resort
  • Strategic Cultural Partner: Hong Kong Ballet

 

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For press enquiries or more information, please email: [email protected]  

 

About the South China Morning Post (SCMP)

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, the SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing staff of correspondents across Asia and the United States. Our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. The SCMP has received hundreds of awards for its journalistic excellence from prestigious organisations such as the World Association of News Publishers and the Online News Association. The SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong, including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

SCMP China Conference 2025 decodes the shifting dynamics of China’s evolving role in shaping tomorrow’s global markets

Hong Kong, (July 8, 2025) – Attended by over 500 government leaders, business executives, and innovators, this year’s SCMP China Conference 2025 holds profound significance as we navigate unprecedented transformations and shifting dynamics, driven by geopolitical uncertainties and revolutionary technologies such as AI. 

 

The conference, themed “Where Capital Meets Innovation,” explored key topics including Hong Kong’s evolving roles, the resilience and IPO prospects of capital markets, cross-border financial innovation, tech and AI commercialisation, talent and trade dynamics, and growth potential in the Greater Bay Area – all vital areas driving the region’s economic trajectory into the future.

“In this era of fogged horizons, China does not just project power – it radiates investible stability. And Hong Kong is the “super connector” and “super value-adder” that links the world with opportunities from China’s growth and certainties. A link you can always bank on. Amid an ever changing geopolitical landscape and constantly escalating uncertainties, Hong Kong is the place that promises security and development. This certainty of security and development is precisely what a world of investors need and thirst for.”Hon John KC Lee, GBM, SBS, PDSM, PMSM, Chief Executive of the Hong Kong Special Administrative Region

“How do we effectively navigate these drastic shifts? During periods of volatility and accelerated change, individuals seek out trusted sources of information and dependable networks to help them understand and adapt to the shifting landscape. It is for this reason that independent journalism produced by trusted news organisations like the South China Morning Post assume an even more critical role in our society today.” Catherine So, CEO, South China Morning Post

“Hong Kong is not only vital to China’s economic development but also serves as a trusted base for global investors. Its robust regulatory framework, international connectivity, and deep capital markets make it a unique platform for accessing opportunities in both Mainland China and the broader Asia-Pacific region.”Steve Finch, President & CEO, Manulife Asia

 

For further insights into the conference discussions, visit SCMP.

 

The SCMP China Conference 2025 is supported by:

  • Presenting Sponsor: Manulife
  • Diamond Sponsor: Bank of Communications (Hong Kong)
  • Platinum Sponsors: Huawei, Standard Chartered Bank 
  • Gold Sponsor: Cathay United Bank
  • Exhibitor: Qianhai International Liaison Services and Investment Co., Ltd. 

 

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For press enquiries or more information, please email: [email protected]  

 

About the South China Morning Post (SCMP)

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, the SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing staff of correspondents across Asia and the United States. Our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. The SCMP has received hundreds of awards for its journalistic excellence from prestigious organisations such as the World Association of News Publishers and the Online News Association. The SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong, including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

“How Resilient Brands Grow” 2025 brand study by SCMP and Ipsos: Trusted brands drive 6x resilience and 7% price premium

Hong Kong, (June 26, 2025) – Amidst economic uncertainty, Hong Kong affluent consumers are six times more likely to stick with trusted brands and tolerate up to a 7% price increase for brands they trust, as unveiled by the latest study released by the South China Morning Post (SCMP) and Ipsos.

The third annual edition of SCMP’s brand study, headlined “How Resilient Brands Grow”, reveals a crucial insight for businesses navigating current economic volatility: brand trust is not merely a soft metric, but a tangible asset that fosters resilience, customer retention, and even allows for premium pricing during challenging times. 

Kevin Huang, Chief Operating Officer at SCMP, said, “Our 2025 brand study clearly shows that investing in your brand is crucial for building resilience and growth, particularly in times of uncertainty. Affluent audiences, in particular, are six times more likely to continue spending and tolerate price increases for brands they trust. Brands need to double down on what truly matters. Alongside a commitment to product and service excellence, the branding journey becomes more effective through impactful storytelling and collaboration with trusted partners to co-create content that deeply resonates with diverse people, cultures, and communities.”

Key Findings from “How Resilient Brands Grow” brand study:

  • A significant shift in consumer behavior: With 73% of respondents concerned about the Hong Kong economic situation and 41% already reducing or planning to reduce spending on non-essential items, brands face an imperative to rethink their value proposition.

 

  • Affluent customers tend to stick with the brands they trust: Brand trust directly correlates with consumer loyalty, especially among affluent consumers. Six in 10 consumers maintain their loyalty to the brands they trust, which is six times more than brands that they trust less. 

  • Resilient brands can even command a premium during uncertain times: Brands that are built on a strong foundation of trust and live by brand values can command a price premium up to 7% on average before customers even consider other options. This success is directly attributable to trust, high quality, desirable products and services, and the genuine value that resonates deeply with consumers.

Photo caption: The latest brand study findings reveal that trusted brands demonstrate remarkable resilience during periods of challenge and volatility. Brands shall prioritise customer experience, product and service excellence, and brand values, alongside crafting an inspiring narrative. These elements serve as the foundational building blocks of trust. Photo credit: SCMP

Download the “How Resilient Brands Grow” brand study: https://advertising.scmp.com/how-resilient-brands-grow 

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For press enquiries or more information, please email: [email protected] 

Methodology: The brand study “How Resilient Brands Grow” was commissioned by the South China Morning Post and conducted by Ipsos. The study surveyed 300 affluent Hong Kong individuals (with USD100K to USD2M in investable assets) aged 21-65, via online access panels/ surveys in June 2025.

About the South China Morning Post (SCMP)

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, the SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing staff of correspondents across Asia and the United States. Our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. The SCMP has received hundreds of awards for its journalistic excellence from prestigious organisations such as the World Association of News Publishers and the Online News Association. The SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong, including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

About SCMP Advertising+

For more than 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to over 35 million readers each month. SCMP Advertising+ connects partners to affluent Asian influencers and business decision-makers through culturally relevant content and events that drive connection and consideration, and its first-party data platform and brand safety tools that deliver impact through insights and context. SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.

SCMP launches “The Way I Read SCMP” featuring seven iconic Hong Kong readers

Amplified across print, digital, and OOH advertising through its SCMP Advertising+ solution

Hong Kong, (June 19, 2025)The South China Morning Post (SCMP) has launched “The Way I Read SCMP” series, featuring seven avid SCMP readers and iconic figures in Hong Kong. The social-led campaign underscores the breadth of SCMP’s readership and reflects the brand’s dynamic, resilient, pioneering, and creative ethos. Additionally, it exemplifies SCMP Advertising+’s comprehensive brand marketing capabilities, offering an integrated and seamless experience from creative development to multi-channel advertising and events.

Kevin Huang, Chief Operating Officer at SCMP, said, “The South China Morning Post is proudly made in Hong Kong and read by the world. We launched the ‘I Read SCMP’ series, a bold initiative inviting iconic local figures who are avid readers and share SCMP’s values to become ambassadors and rejuvenate its brand among local readers. Today, we proudly have 30 prominent personalities across the city sharing their unique ways of engaging with the SCMP.”

Photo caption: The “I Read SCMP” campaign has enlisted 30 influential and iconic Hong Kong figures as SCMP ambassadors, who share their unique engagement with the South China Morning Post. Photo credit: SCMP

The 2025 series features seven prominent Hong Kong figures—business leaders, entrepreneurs, artists, and athletes—who share how their engagement with the SCMP shapes their perspectives. Through curated reading lists and quotes, they exemplify resilience, business acumen and creativity.

  • Amy Lo, Chairman, UBS Global Wealth Management Asia; Head and Chief Executive, UBS Hong Kong
  • Bernard Charnwut Chan, Chairman, M+ Museum  
  • Cecilia Yeung, athlete
  • Lindsay Jang, Founder, Yardbird, Ronin, Roti Tori and Sunday’s Grocery
  • Nicolas Chow, Chairman, Asia, Sotheby’s
  • Serrini, multi-talented artist
  • Victoria Tang-Owen, Founder & Creative Director, Victoria Tang Studio

Photo caption: The “I Read SCMP” campaign, now in its third iteration, effectively demonstrated a comprehensive brand marketing solution, expanding the reach on SCMP’s proprietary platforms and beyond, notably out-of-home (OOH) placements at MTR stations and on trams operating across Hong Kong Island. Photo credit: SCMP

Paul Phillips, Marketing Director at SCMP, shared, “In this latest edition of ‘I Read SCMP’, our influential readers share how the SCMP shapes their perspectives and actions throughout their daily lives. The series drives conversation by leveraging the full suite of SCMP Advertising+ offerings, including Morning Studio, Morning Studio Amplified, and SCMP Live, with print and digital advertising across SCMP platforms and beyond—including MTR stations and trams traversing Hong Kong Island.

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About the South China Morning Post (SCMP)

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, the SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing staff of correspondents across Asia and the United States. Our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. The SCMP has received hundreds of awards for its journalistic excellence from prestigious organisations such as the World Association of News Publishers and the Online News Association. The SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong, including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

About SCMP Advertising+

For 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to over 35 million readers each month. SCMP Advertising+ connects partners to affluent Asian influencers and business decision-makers through culturally relevant content and events that drive connection and consideration; and its first-party data platform and brand safety tools that deliver impact through insights and context. SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.

SCMP unveils the 100 Top Tables Guide 2025, celebrating the resilience and dynamism of Hong Kong and Macau’s world-class food and beverage industries

Hong Kong, (March 10, 2025) The South China Morning Post (SCMP) is proud to announce the release of the thirteenth edition of the 100 Top Tables Guide, the definitive guide to the most outstanding fine dining restaurants and bars in Hong Kong and Macau. This year’s Guide features 150 recognised establishments. In addition, the 100 Top Tables Awards recognised the best of the best across 10 categories. 

 This year’s 100 Top Tables Awards winners include:

  • Best Chef – Tam Kwok-fung, Chef Tam’s Seasons
  • Best New Restaurant – Jee
  • Legend Award – Richard Ekkebus, Amber
  • Chefs’ Choice – Caprice
  • Best Service – Caprice
  • Sustainability Hero – Amber
  • Rising Star – Zinc Leung, Sushi Zinc
  • Best New Interior Design – Prince and the Peacock
  • Best New Bar – Socio
  • Best Bartender – Lorenzo Antinori, Bar Leone

“Now in its 13th year, this edition is the largest ever produced. The Guide is a testament to the resilience of the industry and the continuous focus on quality in these two cities,” says Douglas Parkes, Content Director, South China Morning Post. “I congratulate all the winners and encourage citizens and visitors to explore more top tables.”

“The SCMP is pleased to honour the talented individuals who are bringing Hong Kong and Macau’s vibrant food and beverage scene to life,” says Kevin Huang, Chief Operating Officer, South China Morning Post. “The 100 Top Tables Guide 2025 serves as a platform to showcase the most outstanding fine dining restaurants and bars, and we wish all our winners success in the year ahead.”

The 100 Top Tables Guide 2025 is supported by Standard Chartered Priority Private. At the unveiling ceremony and awards for the 100 Top Tables Guide 2025, 350 distinguished chefs and luminaries from Hong Kong and Macau’s food and beverage industries gathered for the highly anticipated event. The ceremony took place at the Four Seasons Hotel Hong Kong, which was the venue sponsor, while Moët & Chandon is the drinks sponsor.

Pick up the Guide at select high-profile locations and bookstores across Hong Kong and Macau, and read it online at https://100toptables.scmp.com.

ABOUT THE SOUTH CHINA MORNING POST 
The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation about Hong Kong, greater China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.

For further information, please contact: 

[email protected]