Hong Kong, September 6, 2006 – The South China Morning Post (SCMP) won five awards from the Pacific Area Newspaper Publishers’ Association (PANPA), adding to its string of more than 30 industry accolades so far this year.
The awards were announced on August 30 at the 37th Annual PANPA Conference held in Australia’s Gold Coast. Judges found SCMP a clear winner in Marketing for Display Advertising among the category of newspapers with a 50,000-plus circulation, as well as winner of two Technical Excellence awards for its top-of-the-class printing and picture-reproduction quality.
It is the paper’s second PANPA prize for marketing in two years. This year’s winning campaign aimed at attracting display advertisers with a series of direct-mailers, highlighting the paper’s affluent readership. Judges were impressed by this “very innovative campaign” and its excellent planning and execution, which successfully generated over 90% recall and positive feedback from two thirds of respondents.
It is the sixth award in seven years for SCMP in the pre-print/ supplement printed on a double-width press category and the third year running that the paper has been recognized for its technical excellence among newspapers printed on a double width press. The winning work was applauded by judges as “an unbeatable entry that sets the benchmark for the industry”.
Commenting on these developments SCMP Director of Marketing Amanda Turnbull said, “These wins demonstrate our ongoing commitment to serve both readers and advertisers with quality, creativity and consistency. To win regularly in both marketing and production categories at PANPA, where the competition from the big Australian newspaper groups is intense, is certainly something we are proud of.”
The paper was also given two “highly commended” citations; one in Newspaper Photography for a picture of the WTO riots in Wan Chai last December, and one in Community Events for the ongoing series of “Business Leader Briefings” in which Hong Kong opinion leaders are polled on the city’s key socioeconomic and policy issues, followed by a series of high-level briefings and then a “white paper” presented to the government in a spirit of constructive engagement.
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About SCMP Group Limited
SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publishers in Asia. Its flagship publication, South China Morning Post, is the leading English language newspaper in Hong Kong and has the city’s most affluent and influential readership. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar, CosmoGirl!, Maxim and Automobile magazines.This press release can be downloaded from www.scmpgroup.com.
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