Hong Kong, 30, May 2007 — SCMP announced today the re-launch of scmp.com.

The new scmp.com offers richer content in the form of multimedia, personalisation, mobile WAP access, and interactive functions, among its new features. More importantly, the revamp enables greater integration between South China Morning Post and scmp.com.

Spurred by the success of SCMP Today, a daily podcast of the day’s top story, scmp.com will offer more podcasts and vidcasts. Personalisation through "myscmp" will allow users to choose content most relevant to them and receive timely updates through RSS service. The mobile WAP service allows subscribers to stay connected anytime, anywhere through their mobile phones.

Another key feature is the SCMPIR, an investor relations platform which will host company profiles, trading information, announcements, press releases and event calendars of companies listed on the Hong Kong and Shanghai Stock Exchange. Access to this section is free through www.SCMPIR.com or the Business section of the site.

"Nowadays communication and transparency are key to establishing a solid reputation in the capital markets with global standards of corporate governance," said Grace Fung, Director of Classified Advertising. "Investors at home and abroad require more information than ever before to make investment decisions. Through SCMPIR, listed companies can enhance their investor relations programs. Besides company profile, stock trading information, results and other announcements, SCMPIR offers listed companies and investors something no other IR site does – related news and analysis written by SCMP’s award-winning business writers from SCMP’s archives."

Commenting on the benefits of the new site, scmp.com publisher Chris Axberg said, "With the revamp of scmp.com, local readers will be able to access our news through multiple digital platforms, as well as experience multimedia content that complements the content in our newspaper. The enhanced functionality of the site will also give China watchers around the world better access to the latest information and analysis on China.

As part of the launch, scmp.com will offer a 7-day free trial, including access to archived articles. An annual subscription costs HK$399 and offers subscribers unlimited access to SCMP’s archived articles.

About South China Morning Post

The South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform, scmp.com, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 39 awards in 2006 for excellence in editorial, marketing and technical capability.