| HONG KONG, April 30, 2008 – The South China Morning Post announced today the launch of Olympic micro-site – www.scmp.com/olympics. The brand new Olympic micro-site is the ultimate guide to the Games with all the latest news and insights into the Beijing Olympics. Featuring interviews with the stars, in-depth analysis written by SCMP’s award-winning journalists, event information and photo gallery, the new site is every Olympics watcher’s passport to the Games. Fabulous prizes are given away through weekly online events and promotions. Commenting on the launch of the new site, scmp.com Assistant Director David Savelson said, "The 2008 Olympics go beyond the world of sport. They are also about the emergence of China on the world stage. We have been the leading English source of independent news and analysis about China for over a century and we see this micro-site not only as a platform to provide comprehensive Olympics coverage for our readers but also a gateway to this once in a life time event." Designed by Euro RSCG 4D Hong Kong, the new SCMP Olympic micro-site is available for free public access with first-hand information about this China’s event of the century. About South China Morning Post The South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform, scmp.com, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 51 awards in 2008 for excellence in editorial, marketing and technical capability. |
| For media enquiries, please contact: Lydia Lee / Joyce Chan Marketing & Communications Tel: (852) 2250 3120 / 2250 3115 Fax: (852) 2565 2429 Email: communications@scmp.com |