Hong Kong, (May 8, 2025) – The South China Morning Post (SCMP) has introduced Morning Studio Amplified. This new advertising solution enables brands to seamlessly amplify their branded content created by Morning Studio beyond SCMP’s owned platforms, including connected TV, digital outdoor locations, and YouTube.
Kevin Huang, Chief Operating Officer at SCMP, said, “Morning Studio Amplified is a natural evolution for clients. In the past year, I have checked into hotels to be greeted by Morning Studio work done for the hotel brand, and I have walked past properties that displayed Morning Studio videos on their outdoor screens. This new solution allows marketers to leverage SCMP’s trust and credibility, delivering unified creatives and messaging across the fragmented media ecosystem. Brands can now optimise their media investments across multiple channels, extending beyond SCMP’s owned platforms and driving greater impact and engagement.”
Michala Sabnani, Executive Director, Morning Studio at SCMP, said, “Morning Studio has a strong track record of innovation in branded content. Building on our success and creative strengths, Morning Studio Amplified provides our clients with a robust solution that unifies creative and storytelling across multiple online and offline touchpoints.”
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About SCMP Advertising+
For 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to over 35 million readers each month. SCMP Advertising+ connects partners to affluent Asian influencers and business decision-makers through culturally relevant content and events that drive connection and consideration; and its first-party data platform and brand safety tools that deliver impact through insights and context. SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.
About Morning Studio
Morning Studio is an award-winning commercial content team at SCMP, specialising in storytelling with the newsroom standards and marketers’ perspectives. SCMP’s Morning Studio team comprises brand strategists, multimedia designers, audio/video producers and editorial experts with years of experience and a deep understanding of the SCMP audience. It produces nearly 200 branded content episodes per year, a quarter of which are in video formats.