HK Magazine celebrates 25th anniversary

Hong Kong, 13 April, 2016 – HK Magazine is 25! For a quarter of a century, HK Magazine has held a special place in readers’ hearts as the essential weekly city guide of Hong Kong.

Published by South China Morning Post Publishers, HK Magazine is distributed around the city every Friday entertaining and informing local readers and tourists alike with witty, blithe, tongue-in-cheek stories, columns and reviews.

Remarking on the anniversary, Ms Elsie Cheung, Chief Operating Officer of South China Morning Post Publishers, said, “HK Magazine’s 25th anniversary marks a special milestone for the title, underpinning its resonance with readers and traction with advertisers. HK Magazine’s success reflects two of its core qualities: time-tested understanding of Hong Kong’s city life as a homegrown English-language weekly; and resilience in the tough media environment. HK Magazine’s unique personality and its pulse on local sentiments also help it foster an evolving and lasting relationship with readers and advertisers. We look forward to strengthening that relationship going forward.”

“Twenty five years in the business is no mean feat,” said Ms Luisa Tam, HK Magazine Editor-in-Chief. “Our abundant package of features, giveaways and brand new content is just what is needed to honor and celebrate the achievements of the magazine and reward our dear readers. Here’s to another 25 years, Hong Kong.”

Lately, HK Magazine is kicking up a celebratory storm with a number of exciting initiatives. First off the bat was a content revamp that keeps the magazine fresh with new columns while stepping up existing sections on readers’ mails, upcoming events, art, food, entertainment, travel and films. New columns include:

  • My Perfect HK – A centrepiece of HK Magazine’s 25th anniversary. Positivity is the main theme in this new feature with a something-to-look-forward-to spin.
  • HK Giveaways – A competition bringing readers premium giveaways every month.
  • Spotlight – This new column, written in HK Magazine’s signature witty tone, features the latest news and deals from the magazine’s partners.
  • City Stroll – A neighbourhood guide that unearths little-known but interesting things, such as restaurants, shops, sights and sounds, hidden in different parts of Hong Kong.

HK Magazine’s cover stories provide fodder for talks of the town such as how fishballs come to define various aspects of Hong Kong culture, exercising to boost sexual appeal and guide of HK’s local hidden-away food stalls. The content revamp also includes up-to-date advice for the fashion-conscious readers, who can upload their best outfits to Instagram for a chance to have their photos published. Avid tech readers look forward to the magazine’s in-house tech experts dispensing their two cents once a month with the latest innovations on offer.

The website hk-magazine.com and its mobile-optimzed version also have a facelift, becoming more user-friendly with clearly-defined dashboard interface, eye-pleasing visual appeal with pictures and videos and social media sharing functionalities, to name just a few. New and diverse content has also been introduced online to bring the latest and best that Hong Kong has to offer.

As one of Hong Kong’s unofficial representatives, HK Magazine will also be putting on a variety of promotional events to promote “Asia’s World City”, weaving a harmony among the community. These events will bring readers to discover sights in an “off-the-beaten-track” walking tour, dance like no one’s watching at a silent disco or brave it at a donation-raising kissing booth.

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About South China Morning Post Publishers Limited

South China Morning Post Publishers Limited is a leading newspaper and magazine publisher in Asia. Its flagship publication, the South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.

First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, mobile, tablets and online through scmp.com and e-reader editions, the South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 160 awards in 2015-16 for excellence in editorial, marketing and technical capabilities. Other titles in the company include the Sunday Morning Post, Nanzao.com (南早.com), Nanzaozhinan.com (南早香港指南.com), STYLE, Destination Macau, The PEAK, HK Magazine and The List.

Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoBride, Harper’s BAZAAR, Harper’s BAZAAR Art, Harper’s BAZAAR Bride, Esquire, ELLE, ELLE Men, ELLE Wedding, ELLE Décoration, and ELLE Accessories; and operates Cosmopolitan.com.hk, Cosmogirl.com.hk, Harpersbazaar.com.hk, ELLE.com.hk and EsquireHK.com in Hong Kong.

For further information please contact: communications@scmp.com