Hong Kong, September 19, 2011 – SCMP Group’s Chinese language recruitment magazine, Jiu Jik, celebrates its 10th anniversary this week. The market-leading magazine title for retail and general administrative positions first launched in July 2001, and has grown to a circulation of 210,000 per week, with free distribution points throughout Hong Kong. Its online site Jiujik.com receives 4 million page views, with 200,000 unique visitors monthly and over 180,000 registered members. Stanley Suen, SCMP’s Director of Recruitment Services said, “The secret of Jiu Jik going from strength to strength over the years lies in the continuous development of the brand, and innovation in the way we connect with our job-seekers. Jiu Jik held the industry’s first job speed-dating event last year, when job seekers and employers were brought together for a brief encounter. It was a fun idea that worked even better than we imagined. Employers often know whether there’s chemistry with a candidate within the first few minutes of meeting them. The event enabled them to do that with minimal time wastage, drawing from a wider pool of quick interviews then following with in-depths with the top potential matches.” Jiu Jik’s recent brand campaign also broke the mold for the recruitment category. With a “Jiu Jik” gang of four young peers, and a brightly coloured marketing campaign encompassing viral video, bus advertising, website, print and radio, Jiu Jik boldly focused on empowering smart young job-seekers by giving them voice with the brand proposition “Jiu Jik gets you the job that raises your ‘street-cred’ and gives you a more powerful voice.” The campaign was supplemented with a highly tactical push at the Education and Career Expo, where thousands of job seekers registered via iPads to win prizes. Additionally in June the 10th anniversary lucky prize draw caught the attention of 1,900 new members and revitalised 1,400 existing members to update their profiles. The following month, Jiu Jik invited ‘fans’ to a sharing competition via Facebook. Followers were able to write in about columns in the paper that they particularly liked, and shared their comments with other followers. The top ten winners were selected by the editorial team. Most recently in August, Jiu Jik took to the streets of Hong Kong, with a roadshow aboard the Jiu Jik Truck. The truck campaign went to 4 high foot-fall locations armed with ‘Hot Jobs’ leaflets and souvenirs, and successfully recruited nearly 1,000 new members. Mr. Suen added “It’s vital to keep our established brand fresh and exciting, and acknowledge the changes that are happening in the marketplace. We have to stay on top of how our job-seekers communicate to each other, what technology gets them excited, and what promotions really appeal to them. Most of all, Jiu Jik has a unique and engaging brand personality that sets it apart from the other options in the marketplace. What’s important to us is that job-seekers can relate to Jiu Jik as a brand, and that it speaks their language.” -End- About SCMP Group Ltd and South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact: Adela Liew Senior Manager, PR and Corporate Communications Manager South China Morning Post Email: [email protected]

Hong Kong, September 15, 2011 – The Starstreet Gourmet & Wine Walk is back this October. Gourmands and wine connoisseurs will be able to savour a delectable range of wines and food, while enjoying exclusive shopping privileges at the stylish lifestyle boutiques in Starstreet Precinct that is known to offer surprises around every corner.

Hosted by Starstreet Precinct, powered by South China Morning Post Marketing Services and sponsored by American Express, this year’s event promises the most fun at the colorful and artistic neighbourhood. From 2 pm to 6 pm on 22 October 2011, patrons will be able to enjoy the delightful offerings at 15 eclectic dining establishments and 10 design-driven lifestyle stores. The area will be turned into a whimsical culinary world with “flogos” – foam-made cutleries, ice-cream and many other delicious food icons floating in the air. Patrons will also meet street performers, body painters and musicians who are ready to greet and entertain visitors.

Fabulous prizes await those who complete the walk by visiting all the participating venues on the day. These include HK$15,000 worth of travel vouchers from Swire Travel* and many others.

All profits of the Starstreet Gourmet and Wine Walk will be donated to St. James’ Settlement to support its charity project, Grant-in-aid Brightens Children’s Lives. The project will improve the learning conditions of underprivileged children aged between 3 and 15 in Hong Kong.

For details of the event and ticket purchase, please go to events.scmp.com/starstreet. Ticket costs HK$375 each, HK$320 each for group of four or more, and HK$280 each for American Express Cardmembers. Hurry and get your tickets now!

*On a first-come first-served basis, subject to the organiser’s final decision. Terms and conditions apply

Starstreet – Gourmet & Wine Walk


Date: Saturday, 22 October 2011
Time: 2pm – 6pm
Venue: Starstreet Precinct, Wanchai
Registration: Three Pacific Place

List of participating outlets (in alphabetical order)

1. caffè HABITŪ
2. CASTELLO del VINO
3. CÉPAGE
4. Chez Patrick Deli
5. Classified Star Street
6. Dressed
7. Margaret River Wines
8. NaturoPlus
9. 1/5 nuevo
10. PizzaExpress
11. Pret A Manger
12. Slim’s
13. Woo Tung Yakiniku Dining Bar
14. Xi Yan Sweets
15. Yo Mama

List of participating lifestyle outlets (in alphabetical order)

1. Daydream Nation
2. 45R
3. Galerie Huit
4. Kapok
5. Monocle
6. OVO GARDEN
7. OVO home
8. Sonjia
9. Spa L’OCCITANE
10. Vein

-End-

About Starstreet Precinct
Starstreet Precinct, centred around Three Pacific Place and comprising mainly Star Street, Moon Street, Sun Street, and Wing Fung Street, is a destination for those who prefer unique lifestyle choices.

Back in the 1900s, it was the location of Hong Kong Electric’s power plant in Wan Chai. Today, the precinct has evolved into an emerging dining area with strong artistic overtones, thanks to a group of creative talents, designers and free-thinking restaurateurs who have filled the area with cafes, restaurants, bars, galleries, florists and home design outlets.

Together with a thoughtfully landscaped environment and a Three Pacific Place Link connecting the precinct to the rest of the Pacific Place complex, these shops have turned the area into a Hong Kong lifestyle community.

For more information, please visit www.starstreet.com.hk

About SCMP Marketing Services

SCMP Marketing Services provides the most effective integrated solutions to build brands and generate responses for advertisers by pushing all boundaries in marketing. By combining strategic insights and innovative ideas with the credibility of the SCMP brand name and its extensive reader base, SCMP Marketing Services offers a new breed of marketing solutions to clients.

SCMP Marketing Services provides deep expertise in custom publishing, event management, creative support, video services and other integrated solutions.

About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com

About South China Morning Post

First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China, it has won 58 journalistic excellence awards in the past year alone. The newspaper is supported with its online publication scmp.com and its Sunday edition, Sunday Morning Post.

For further information please contact:

Pauline Wan
Manager, Marketing Services
Tel: (852) 2565 2350
Fax: (852) 2565 5380
Email: [email protected]

Hong Kong, August 25, 2011 – The South China Morning Post Group Limited today announced the unaudited interim results for the six months ended June 30, 2011.

The operating results improved significantly as a result of careful cost management and a more positive economy. Total revenue was HK$443.5m compared with HK$411.7m in 1H 2010, an increase of 8%. Operating profit from principal activities increased 70% to HK$112.8m for 1H 2011. Net profit attributable to shareholders for the period was HK$223.7m, compared with a $52.3m during 1H in 2010. This year’s net profit included a property revaluation gain net of deferred tax of $128.2 million.

Basic earnings per share came to HK$0.143 per share, compared to HK$0.034 per share in 1H, 2010. Interim dividend per share was HK$0.04.

The newspaper publishing division, which generated 84% of the revenue and 72% of the operating profit, reported an increase of 9% increase in revenue and an 80% increase in net profit to $73.7m (from $41.0m for the same period in 2010). Revenue from advertising and marketing services increased by 11%, driven by a higher volume of display advertising in newspaper, glossy magazines and Post Magazine. Recruitment revenue increased 8%, mainly driven by strong growth in online recruitment advertisements.

The un-audited circulation of South China Morning Post in the first half of 2011 was estimated at 101,800 copies, same level as last year, and that of Sunday Morning Post was 81,300, increased by 3% as compared with the first half of 2010.

“The first half results are very encouraging, and reflect careful budget management and significant effort from the team to drive new revenue sources as well as to optimize the existing product portfolio.” said Ms Elsie Cheung, COO for the SCMP Group Limited. “Looking into the second half of this year, the Group will continue to strengthen its print and digital products for readers and deliver exciting new marketing opportunities for its advertising clients. Provided that the economy remains stable in the months ahead, the Group is confident that the business momentum will be maintained in the second half of 2011.

-End-

About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact:

Adela Liew
Senior PR and Corporate Communications Manager
South China Morning Post
Email: [email protected]
 

Hong Kong, August 19, 2011 – The South China Morning Post is proud to announce that Young Post has been awarded a Jury Commendation in the Public Service category for this year’s World Young Reader Prize.

The World Young Reader Prizes, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), are awarded annually to innovative newspapers that have devised the best project or activity in areas of young reader development. WAN-IFRA is the global organisation of the world’s press, representing more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries.

The award is bestowed on Young Post’s Heritage Detective series, in which schools were given the opportunity to field teams of reporters and photographers to develop stories. The best stories were published on Young Post’s front pages between May and June 2011.

The Jury of the award commented that “This was a great way to get young people with a heavy and academic workload out of the classroom and into their communities to find out about their heritage. It provided them with an opportunity to practise skills they do not normally have the chance to hone at school. It is impressive that the teams participated with no incentive other than to find out more about their heritage and get their stories published in the paper. We really liked the idea of assigning young reporters to gather their own information. We think that encouraging students to create teams is an excellent idea — it makes them more willing to participate and is likely to provide better results on average than a writing competition focused on individual authors. This project provided a great opportunity for young people to find out about and interact with their elders from a different perspective. It showed them that they have important lessons to learn from the older generation. It also helped them to understand the importance of heritage preservation and to respect the history of their city, an important value in this age of modernisation.”

Cliff Buddle, Acting Editor-in-Chief remarked that “Young Post is an English educational tool that is fun and stimulating. I am delighted that the Young Post team has been given this prestigious award amongst global news organisations. The award recognises their great work, and the ability of Young Post to capture the imagination of and to actively engage with our young readers.”

-End-

About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact:

Anne Wong
Director of Marketing
South China Morning Post
Email: [email protected]
 

Hong Kong, July 12, 2011 – Following the hugely successful first edition of XXIV in 2010 which received overwhelming demand from advertisers, the South China Morning Post is announcing the expansion of the annual publication to two versions – in simplified Chinese and in English – for 2011.

XXIV 2011 will bring in-depth interviews with some of Hong Kong’s most influential personalities on what the luxury of time means to them and feature their distinct choices for timepieces. Luxury timepieces are fast becoming the first choice as collectables and are increasingly a symbol of unique flair and taste for those who can afford the best in life.

The simplified Chinese version aims to capture the highest spending luxury consumers in Hong Kong – mainland visitors and business travellers. The English version will be distributed to Hong Kong’s elite.

Sophia Yu, Director of Advertising and Marketing Services remarked: “XXIV is more than just another watch magazine. When we developed XXIV, we set out to differentiate our magazine from others in the market by focusing more on the unique stories behind the influential and the successful and their priorities in life. This approach proved hugely successful, and gave our readers both fascinating editorial as well as insight into the personality of both watch and owner.”

She added: “Providing a version in simplified Chinese is a natural response to the demand we’ve had for targeting affluent mainland customers. Our editorial will also reflect the broad interests of both audience segments.”

The simplified Chinese version will be launched on 6 October 2011, and the English version on 9 November 2011.

The advertising booking deadline is 5 August 2011 for the simplified Chinese version, and 9 September 2011 for the English version. For more information, contact [email protected] or call a representative at 2565 2435.

-End-

About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact:

Anne Wong
Director of Marketing
South China Morning Post
Email: [email protected]
 

Hong Kong, June 9, 2011 – The South China Morning Post won an impressive tally of 12 honours at the 2011 Society of Publishers in Asia Awards (SOPA) for Editorial Excellence. Topping last year’s haul of 10 nods, the announcement was made last night at the annual SOPA Awards ceremony. The South China Morning Post scooped more awards than any other paper, with a total of six prizes and six honorable mentions. The Post dominated the news photography and feature writing categories, taking both the award for excellence and the honorable mentions. Felix Wong took the top prize for his Qinghai earthquake coverage. Ng Tse-wei and Paul Mooney’s reports chronicling the case of a mainland defence lawyer won an award for excellence in human rights reporting. A series of reports on the New Territories won Cheung Chi-fai and Olga Wong the award for excellence in reporting on the environment. Naomi Rovnick’s "The Rise and Fall of Taizinai" won the award for excellence in business writing and Shirley Yam won the award for excellence in opinion writing with her insights on listed companies in the mainland. Steve Ribet won the award for excellence in feature writing with his story "Death of a Tyrant" about the teenage murderer victimised by an oppressive village chief in China’s Shanxi province. The seventh award was attributed to a 12th September 2010 issue of Post Magazine for its excellence in magazine design. In addition to honorable mentions in feature writing, photography, scoop writing and investigative reporting, the South China Morning Post also won recognition for the multi-media news presentation of its interactive eco-watchdog site CitizenMap. Speaking on behalf of the SCMP, Cliff Buddle, Acting Editor in Chief said, "The pursuit of editorial excellence has always been our promise to our readers, and to equal our best year ever for SOPA award wins in 2011 is a testament to the sheer hard work and dedication of our team. I am delighted they have received recognition for their perseverance." Appendix I List of SOPA 2011 Awards won by the South China Morning Post Excellence in Business Reporting – Award for Excellence Publication: South China Morning Post Title of Entry: The Rise and Fall of Taizinai Award Recipients: Naomi Rovnick, Toh Han Shih, Lulu Chen Excellence in Feature Writing – Award for Excellence Publication: Post Magazine Title of Entry: Death of a Tyrant Award Recipients: Steven Ribet Excellence in News Photography – Award for Excellence Publication: South China Morning Post Title of Entry: Qinghai Earthquake Award Recipients: Felix Wong Excellence in Magazine Design – Award for Excellence Publication: Post Magazine Title of Entry: September 12, 2010 Issue Award Recipients: Steve Ellul Excellence in Opinion Writing – Award for Excellence Publication: South China Morning Post Title of Entry: Shining a Light on China’s Listed Companies Award Recipient: Shirley Yam Excellence in Reporting on the Environment – Award for Excellence Publication: South China Morning Post Title of Entry: New Territories Series Award Recipients: Cheung Chi-fai, Olga Wong Excellence in Multimedia News Presentation – Honorable Mention Publication: SCMP.com Title of Entry: CitizenMap Excellence in Human Rights Reporting – Honorable Mention Publication: South China Morning Post Title of Entry: Mainland Lawyers Award Recipients: Ng Tze-wei, Paul Mooney Excellence in Feature Writing – Honorable Mention Publication: Post Magazine Title of Entry: Gathering Dust Award Recipients: Paul Mooney, Jim Morris, Te-Ping Chen Excellence in News Photography – Honorable Mention Publication: South China Morning Post Title of Entry: Discovery of the First Body in Ma Tau Wai Collapse Block Award Recipients: Sam Tsang The Scoop Award – Honorable Mention Publcation: South China Morning Post Title of Entry: PLA Award Recipient: Greg Torode Excellence in Investigative Reporting – Honorable Mention Publication: South China Morning Post Title of Entry: Clubs Award Recipient: Vivian Kwok Appendix II Full list of 2011 Society of Publishers in Asia Awards for Editorial Excellence Publication Award of Excellence Honorable Mention Grand Total South China Morning Post 6 6 12 Apple Daily Hong Kong 3 2 5 Apple Daily Taiwan – 2 2 artech 1 – 1 Bloomberg News / Bloomberg Businessweek – 1 1 Business Weekly 2 – 2 Central News Agency – News.com 1 – 1 CommonWealth Magazine 1 3 4 Dinos Alive! 1 – 1 Female – 1 1 Financial Times 1 4 5 FT Chinese.com 1 – 1 Global Views Monthly – 1 1 Hong Kong Economic Journal – 1 1 International Herald Tribune 4 1 5 Jakarta Globe 2 4 6 Life Magazine – 2 2 Ming Pao 2 1 3 MINT 1 – 1 Newsweek 1 – 1 Phnom Penh Post 2 2 4 The New Paper On Sunday – 1 1 The Straits Times 2 2 4 The Wall Street Journal Asia 1 1 2 Thomson Reuters 1 2 3 TIME Magazine (Asia Edition) 3 – 3 TIME.com 1 – 1 Yazhou Zhoukan 3 2 5 Grand Total 40 39 79 Celebrating the Post’s wins are (back row from left to right) social media editor Yolanda Ma; acting editor-in-chief Cliff Buddle; China editor Ting Shi; photo editor Yves Sieur; senior editor S. K. Witcher; senior art director Troy Dunkley; (front row left and right) and head of graphics Stephen Case; opinion page editor Robert Haddow. -End- About SCMP Group Ltd and South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact: Anne Wong Director of Marketing South China Morning Post Email: [email protected]

Hong Kong, June 9, 2011 – The South China Morning Post announced an unprecedented promotional initiative entitled "Summer Prize Celebration", in which over HK$1m of prizes are to be won through a three-way play mechanic. Included in the prizes are a brand VW New Beetle Cabriolet 2.0, a Champagne Sunset cruise party for 30 on a Chinese junk, a 12 person dinner party and wine tasting at the Marriott, a set of Taylor Made golf clubs and a golf simulator and drinks party for 100, and a wine connoisseur’s prize of a bottle of Chateau Lafite Rothschild 1990 (worth HK$15,000) plus 48 bottles of fine wine and a 32 bottle wine cooler. The promotion, which lasts for a 21 day period from Monday 13th June 2011, includes a Collect and Win element to enter a lucky draw for 10 top prizes. Readers collect a picture stamp, placed adjacent to the City section masthead, for three consecutive days and mail in to enter. The second tier involves a Text and Win mechanic, in which the readers text in the lucky code from the picture stamp to win one of 13 prizes available each day. The third tier then offers an instant win prize for all those who enter the Text and Win. "Our over-the-top prizes reflect a luxury, fun or indulgent summer experience, and give our readers a good chance of winning something they’d really love to receive. Our grand draw prizes range from staying in an opulent specialty suite at the Shangri-la hotel, to a four person spa getaway in Phuket, and from a business class VIP trip to Singapore Resorts World? Sentosa to a helicopter flight in for a night at the Hong Kong Peninsula hotel," said Ms Elsie Cheung, Chief Operating Officer for the South China Morning Post. "We haven’t done any promotions of such a major scale before as far as I can remember, and it comes hot on the heels of our successful re-launch. What we hope to do is to let our readers enjoy a bit of summer fun, and hopefully encourage pick-up by new or lapsed readers, giving them an opportunity to experience the all-new South China Morning Post. From the positive feedback we’ve had so far about the paper, we think they’ll get hooked on our fresh new look and content." The promotion is supported with an extensive marketing campaign on print, radio, eDMs and direct marketing, point of sale, Focus media and at Pacific Coffee outlets throughout Hong Kong. Summer Prize Celebration -End- About SCMP Group Ltd and South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact: Anne Wong Director of Marketing South China Morning Post Email: [email protected]

Hong Kong, May 18, 2011 – South China Morning Post received first and second prizes at the prestigious INMA Awards presentation in New York on 17th May, the news industry’s top marketing awards. The awards were presented at the 81st Annual INMA World Congress at the Sheraton Hotel and Towers in New York at a dinner attended by over 200 media executives from around the world. The 76-year-old INMA Awards competition generated 550 entries from 143 market-leading newspapers in 30 countries. Judging for the ten award categories was done by an international panel of industry experts involved with media companies, advertising agencies, trade magazines, and more. Judges came from Argentina, Brazil, Australia, Canada, India, Italy, Poland, Russia, Spain, the United States, and the United Kingdom. Taking first prize for its category in "New brand/product/audience development" was the South China Morning Post‘s iPad™ brand launch campaign, "Today, tomorrow and the next day." Devised by their in house creative director, Mr. Wayne Knowles, the campaign was spearheaded by a front page take over to launch the South China Morning Post‘s iPad™ app on the day of its inauguration. The advertisement featured the iPad™ app with the same day’s news as the true newspaper front page that followed it, an accomplishment made possible by preparing artwork after the day’s news was locked but before the paper was put to bed. The second prize awarded to the newspaper was for its SCMP Marketing Services division, a unit set up specifically to assist advertisers with integrated marketing solutions. The prize category won was for "Marketing Solutions for Advertising Clients". The fully integrated campaign "Redefining Cool" created for client Miele, was devised to help them launch their refrigeration solutions to a style conscious and affluent young crowd. Comprising a multi-media solution across many platforms and including print, online, mobile and an event, the campaign leveraged social media with a competition featuring a cool "Freeze-a-matic" iPhone? app as a downloadable device to capture images of beloved items customers most wanted to preserve. Images were emailed in and voted on through social media to win a prize. The "Redefining Cool" campaign was spearheaded by Ms Sylvia Lee, Head of SCMP Marketing Services. It won praise from the client and recognition from the INMA judges. Commenting on the wins, Ms Anne Wong, Director of Marketing for South China Morning Post said: "We are deeply honoured to receive recognition from such an esteemed industry body as INMA. With such marketing excellence around the world, for us to receive two awards is a testament to our team’s devotion to marketing excellence, both for our own brand and for our advertisers." South China Morning Post this week launched a new brand campaign "Make Every Day Matter" and a significant new revamp to the newspaper, which was very well received by an audience of nearly 200 advertisers at the inaugural presentation held at the Island Shangri-La on Monday 16th May. The new South China Morning Post now features a significantly brighter, fresher new look, more intuitive navigation and much more content, including new columns and five new tabloid sections covering personal interest topics including money, health and wellness, food and wine, fashion and lifestyle, parenting and education. Full details about the INMA awards can be seen at their website: http://www.inma.org/blogs/main/post.cfm/inma-unveils-top-news-industry-marketing-campaigns -End- About SCMP Group Ltd and South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact: Anne Wong Director of Marketing South China Morning Post Email: [email protected]

Hong Kong, May 13, 2011 – South China Morning Post announced the forthcoming launch of its Paris Shopping Guide, a simplified Chinese magazine to help advertisers capture the booming market of Mainland Chinese headed for Paris. With a circulation of over 100,000, the publication entitled "巴黎风尚" will be distributed from 29th July in both key China cities and in strategic Paris locations. Copies will be made available through China Travel Services offices in Beijing, Shanghai, Guangzhou and Suzhou, as well as departure lounges for multiple airlines. In Paris, it will be distributed through top tourism offices and hotels, plus the iconic upscale shopping mall Galeries Lafayette. This magazine represents a unique opportunity for advertisers to target these valuable shoppers in their native language, while reaching them through a sympathetic and relevant editorial environment. "This is a new product that ties together our unique strength and connections in the luxury market, our understanding of the important mainland consumer market and our well established publishing and distribution expertise" said Sophia Yu, Director of Advertising & Marketing Services for the South China Morning Post. "With our unique distribution network, we’ll be able to target our affluent shoppers both at home, in transit, while they’re information seeking and at their actual shopping destination." The Paris Shopping Guide aims to help mainland shoppers find the best places to eat, shop, sightsee and enjoy all that the French capital has to offer. With tips, recommendations and suggested itineraries, it serves as a useful guide to accompany the travellers throughout their stay in Paris. The advertising booking deadline is 24th June. For more information, contact [email protected] or call a representative at 2565 2435. -End- About SCMP Group Ltd and South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact: Anne Wong Director of Marketing South China Morning Post Email: [email protected]

Hong Kong, May 12, 2011 – South China Morning Post announced the forthcoming launch on May 18th of the annual edition of LuxeHomes, following on from the successful launch of their bi-weekly magazine six months ago. The bi-lingual annual is a comprehensive guide to properties and property news on Hong Kong’s luxury neighbourhoods, contemporary districts and emerging property hotspots. Featuring commentary from leading developers, it will also provide detailed pricing information and in-depth market analysis, plus details on new developments in the pipeline. A total of 40,000 copies will be printed for a targeted distribution to subscribers of the South China Morning Post, plus distribution in premium residential districts and clubs, and a limited circulation targeting high end professionals and executives. Additional circulation targeting mainland investors is also planned. Commenting on the new publication, Ms. Elsie Cheung, Chief Operating Officer for South China Morning Post said, "There is a gap for a comprehensive property bible that gives premium homebuyers and property investors a clear overview of some of the key developments in the market. Our LuxeHomes bi-weekly edition has proved very popular amongst readers and advertisers since its launch in November last year; readers are hungry for more information to help advice their purchase decisions. Our launch of the LuxeHomes annual edition is timely given the hot debate on what and when to buy in Hong Kong, and provides our readers with a helpful go-to source for more detailed insights and background information and analysis." For advertising enquiries, contact [email protected] or call (852) 2565 2435. -End- About SCMP Group Ltd and South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s world renowned English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, insightful analysis and opinion, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines. For more information, please visit us at www.scmpgroup.com.

For enquiries please contact: Anne Wong Director of Marketing South China Morning Post Email: [email protected]