Category: Press Release

South China Morning Post Honored with 12 Awards in the Society of Publishers in Asia Editorial Awards

Hong Kong, June 12, 2009 – The South China Morning Post and the Sunday Morning Post cemented their reputation once again for newspaper excellence by scooping twelve awards, including the Journalist of the Year Award – English language, in the 2009 Society of Publishers in Asia Awards for Editorial Excellence.

With a track record of breaking exclusive and insightful stories with the Post, Greg Torode was named the local English language journalist of the year. He has also won the Scoop Award with his articles on an oil controversy involving China, Vietnam and oil giant ExxonMobil.

The panel of judges praised Torode’s "strong regional coverage" and his articles for being "authoritative and wide-ranging".

Honorable mentions came in the environmental reporting category, for Shi Jingtao’s expose on the human and environmental costs of the extensive construction of river dams in China and in the digital journalism category for a piece by the news and multimedia team on the controversy over the use of Hong Kong public spaces.

Commenting on the outstanding achievements, Editor C.K. Lau said the overall results were a credit to the SCMP team. "They reflect the hard work and professionalism of our staff. We will do our best to maintain high standard s for our readers." said Lau.

Established in 1999 as a tribute to editorial excellence in both traditional and new media, the Society of Publishers in Asia Awards was designed to honor excellence and to encourage editorial vitality throughout the region.

List of the 12 awards won by South China Morning Post
1 Award of Excellence – Investigative Reporting
2 Honorable Mention – Human Rights Reporting
3 Honorable Mention – Reporting on the Environment
4 Award of Excellence – Excellence in Feature Writing
5 Award of Excellence – Excellence in Opinion Writing
6 Honorable Mention – Excellence in News Photography
7 Award of Excellence – Excellence in Special Issue or Special Section (Beijing Olympics)
8 Award of Excellence – Excellence in Information Graphics
9 Award of Excellence – Excellence in Newspaper Design
10 Honorable Mention – Excellence in Digital Journalism
11 Award of Excellence – The Scoop Award (Mr Greg Torode)
12 Award of Excellence – Journalist of the Year (Mr Greg Torode)


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About South China Morning Post

The South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform, SCMP.com, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It has won 39 awards in 2006 for excellence in editorial, marketing and technical capability.

About SOPA

The Society of Publishers in Asia (SOPA) was founded in 1982. It represents the interests of many notable international, regional and local newspaper, magazine and digital publishers as well as related industry partners in Asia. SOPA is dedicated to best practices in professional publishing and committed to responsible journalism. Visit SOPA website at www.sopasia.com.

For media enquiry, please contact:

Polly Leong
Marketing & Communications
Tel: (852) 2680 8888
Fax: (852) 2680 8158
Email: communications@scmp.com

Classified Post / Hewitt Best Employers in Hong Kong 2009 Conference Staying Strong: How Best Employers Manage in a Downturn

Hong Kong, May 5, 2009 – Classified Post and leading international HR consultancy Hewitt Associates joined hands for the fifth time to present the Best Employers in Hong Kong Conference at the Hong Kong Grand Hyatt hotel today.

Representatives from some of the six best employers in Hong Kong – Convoy Financial Services Limited, JW Marriott Hotel Hong Kong, Renaissance Harbour View Hotel Hong Kong, Pret A Manger (HK) Limited, American Express International, Inc. and Federal Express (Hong Kong) Limited shared their views on staff engagement and employee communication in managing the economic downturn at the event, which attracted over 150 senior HR management executives from some of the top enterprises in the region.

Speaking at the conference, HKSAR’s Secretary for Labour and Welfare Department Mr. Matthew Cheung Kin-chung, GBS, JP, shared the latest statistics of Hong Kong’s labour market scene. "The rapid deterioration in the business landscape has, as expected, led to a quick rise in the local unemployment rate," said Mr. Cheung. "The latest figure edged up to 5.3% from a 10-year low of 3.2% in mid-2008." Mr. Cheung stressed that enterprises should promote communication and co-operation amongst staff through "empathy", with the objective of building a quality team. Caring employers should show "care" in identifying the needs of employees and their families and provide them with a worry-free work environment. It is also crucial to listen to employees’ views with "patience" and proactively transform them into effective measures.

With views canvassed from more than 46,000 employees of close to 40 organisations in Hong Kong, the Hewitt Best Employers in Hong Kong study is the largest and most comprehensive employee-based study ever conducted in the region.

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About the South China Morning Post

The South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform, scmp.com, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 46 awards in 2008 for excellence in editorial, marketing and technical capability.

About Hewitt Associates

Hewitt Associates (NYSE: HEW) provides leading organisations around the world with expert human resources consulting and outsourcing solutions to help them anticipate and solve their most complex benefits, talent, and related financial challenges. Hewitt consults with companies to design and implement a wide range of human resources, retirement, investment management, health management, compensation, and talent management strategies. As a leading outsourcing provider, Hewitt administers health care, retirement, payroll, and other HR programmes to millions of employees, their families, and retirees. With a history of exceptional client service since 1940, Hewitt has offices in 33 countries and employs approximately 23,000 associates who are helping make the world a better place to work.

For more information please visit www.hewittasia.com

For media enquiry, please contact:

Joyce Chan
Marketing & Communications
Tel: (852) 2250 3115
Fax: (852) 2565 2429
Email: communications@scmp.com

South China Morning Post unveils new look for education section

Hong Kong, April 24, 2009 – The South China Morning Post today unveiled a new look for its weekly education section with an aim to engage teachers and parents and provide a broader appeal to educators, especially in local schools, while continuing to report on the international school sector, tertiary and higher education and major research and reform issues.

Changing from broadsheet to tabloid format, the section is now easier to handle and negotiate, while the move of publication day from Saturday to Friday enables principals, teachers and other educators to pick up the section free with the South China Morning Post while they are still in school, university or the office.

The revamped section carries a bright new look with fresh columns and a more in-depth editorial read, presenting an analysis of the stories and issues reported in the daily paper and elsewhere throughout the week. The first guest column kicks off with education expert and Unesco consultant Brendan O’Malley¡¦s six-week series on Schools Of The Future. The section also includes a global look at where education is heading and a comparative study of higher education in Asia, Europe and the United States.

Other occasional features include Mainland Focus – keeping local readers up to speed with the fast-paced change in education across the border¡- and Research Digest, which highlights the best research in Hong Kong, on the mainland and elsewhere. Current favourite columns, such as School Days, The List, Class Notes and Global View, will stay in place.

Another development is the addition of a classified-style teaching recruitment advertisements section, called Recruitment Forum, which provides a place for employers and teachers to meet and an opportunity to provide the education sector with the expertise it needs to develop. It is expected to become a sought-after marketplace for the best talent in the English-speaking education world.

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About the South China Morning Post

The South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform, scmp.com, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 46 awards in 2008 for excellence in editorial, marketing and technical capability.

For media enquiry, please contact:

Joyce Chan
Marketing & Communications
Tel: (852) 2250 3115
Email: communications@scmp.com

SCMP Launches Homes for Hope Programme To Help Earthquake Victims In Sichuan

Hong Kong, March 19, 2009 – The South China Morning Post announced the launch of SCMP Homes for Hope, a charitable giving project, to help rebuild homes and lives for the victims devastated by the Sichuan earthquake last year. An official launch ceremony was held at the Island Shangri-La Hotel today to kick off a series of fundraising initiatives. Many of the city’s philanthropists and corporate patrons attended the launch event in support of this meaningful cause.

Through a range of charity activities, the project aims to raise more than 15 million yuan (US$1.85 million) to rebuild nearly 1,000 homes for over 2,400 people and provide essential services for two of the hardest hit villages. The first is Qingquan (清泉村) in Mianzhu (綿竹) near Chengdu, and the other is the Tibetan village of Majiaxiang (馬家鄉) in the scenic area of Jiuzhaigou (九寨溝). The programme will engage residents in the rebuilding effort, giving them a sense of hope and pride in the process.

Speaking at the ceremony, Dr. David Pang, Chairman of SCMP Group, said: "As a leading media organization, we have taken the responsibility to leverage our communications platform, resources and relationships to the greatest extent possible for this worthy cause. We will focus on inspiring support of our readers, partners, corporate organizations and the general public. We will also be telling the ongoing story of the fund raising and rebuilding progress in our newspaper, website and other channels."

In late 2008, Operation Santa Claus, a 21-year-old charity co-organised by Radio Television Hong Kong and the South China Morning Post, raised HK$3 million for the project. Sharing the same vision of a better tomorrow for the victims in Sichuan, the Hong Kong Government announced the funding support of HKD 10 million from the Trust Fund in Support of Reconstruction in the Sichuan Earthquake Stricken Areas at the launch event.

A fundraising auction dinner will be held on May 12, the one-year anniversary of the earthquake, with The Honourable Mr. Donald Tsang, Chief Executive of the HKSAR, and senior officials from the central government’s Hong Kong & Macau Affairs Office as guests of honor. CoCo Lee, one of the most acclaimed and sought after Asian singers, will provide entertainment at the charitable event.

In the coming months, SCMP Homes for Hope will be working closely with various dedicated business leaders through a range of exciting and effective fundraising activities. Supporting partners include Aedas, Art HK, Comic Relief, Island Shangri-La Hotel, Pacific Coffee, RTHK, Sino Land and Sotheby’s.

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About the South China Morning Post

The South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform, scmp.com, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 46 awards in 2008 for excellence in editorial, marketing and technical capability.

For media enquiry, please contact:

Vivian Chun
South China Morning Post
Tel: (852) 2250 3114
Email: vivian.chun@scmp.com

Amy Chan/Kathleen Lui
Dynamic Network Alliances Ltd
Tel: (852) 2849 3328
Email: amy.chan@dnahk.net/ kathleen.lui@dnahk.net

South China Morning Scoops Four Awards in the Best of Newspaper Design Creative Competition

Hong Kong, February 26, 2009 – The South China Morning Post scooped 4 awards in the 30th annual Best of Newspaper Design Creative Competition organised by the Society for News Design.

The awards, announced on February 19 2009, saw the SCMP take the award of excellence in three categories, including "Special News Topics" on the Beijing Olympics opening and closing, "Special Coverage, Multiple Sections" on the Olympics scene-setter supplements and two top photography prizes which are "Obama as Muse" and "Wrongs to Right – UN human rights declaration".

Editor of the South China Morning Post, C.K. Lau said the paper was delighted to have won such prestigious awards. "In recent years, the SCMP has become a more visually driven paper, for good reason. Images are as important as text in informing our readers. Our artists, designers and photographers play a critical role in ensuring our pages grasp readers" attention and information is presented in the most accessible manner," said Lau.

About the South China Morning Post

The South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform, scmp.com, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 46 awards in 2008 for excellence in editorial, marketing and technical capability.

About the Society For News Design

Founded in 1979, the Society for News Design is an international professional organisation with a mission to enhance communication around the world through excellence in visual journalism. Regarded as the toughest and most prestigious in the newspaper world, the competition attracted almost 11,000 entries from 346 newspapers around the globe this year and honoured design, graphics and photography.

For media enquiries, please contact:

Joyce Chan
Marketing & Communications
Tel: (852) 2250 3115
Fax: (852) 2565 2429
Email: communications@scmp.com

South China Morning Post Appoints Digital Business Director

Hong Kong, February 12, 2009 – The SCMP Group is pleased to announce the appointment of Ross Settles as Director of Digital Business for the South China Morning Post with immediate effect. Ross will be responsible for providing strategic and operational leadership to the Group’s digital business.

Ross brings nearly two decades of media experience working in strategy, marketing and product development for leaders in the newspaper and online industry, including the Los Angeles Times, The Baltimore Sun, The San Jose Mercury News, as well as Yahoo! among many others. He also held senior positions in a number of companies including Knight Ridder Digital, Red Herring and Times Mirror before managing his own digital consultancy business in the US since 2006.

With an MBA from the University of Chicago Graduate School of Business and an AB from Princeton University, Ross has extensive exposure in China by both working and studying in the region.

About the South China Morning Post

The South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform, scmp.com, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 46 awards in 2008 for excellence in editorial, marketing and technical capability.

For media enquiries, please contact:

Joyce Chan
Marketing & Communications
Tel: (852) 2250 3115
Fax: (852) 2565 2429
Email: communications@scmp.com

Obama Advertising Campaign Reaches Out to Classified Post Jobseekers

Hong Kong, February 6, 2009 – Classified Post, Hong Kong’s leading job recruitment publication, today launched a compelling advertising campaign featuring newly elected US President Barack Obama to reach out and inspire jobseekers looking for a way through the challenging job market.

With the tagline, "Whatever you are reaching for in your career, reach for Classified Post", the campaign aims to inspire jobseekers to find what they are seeking, be it security, more pay, more responsibility or a more fulfilling job. The message is cleverly delivered through inspiring creative advertising featuring Barack Obama, the ultimate example of a "dreamer to achiever", someone who has the foresight, ambition and courage to reach out and realise a dream.

With rapidly increasing unemployment sweeping the globe, Classified Post is playing a vital role as the recruitment market leader in helping jobseekers stay marketable and fulfil their career goals.

"Classified Post is not just about helping jobseekers to find a job, but also inspiring them to believe in themselves and reach out for a better future," said Elsie Cheung, Advertising Director of the South China Morning Post. "We believe it is important for us to take up this crucial role to get this message across, especially during the time of gloomy economic sentiment."

The campaign debuted with a high-impact ad across the giant Leighton Road billboard and will be followed by others at MTR stations, bus shelters, and channels at 7-11 and Circle K. Online media will also be targeted by the campaign to drive traffic to Classified Post online.

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About SCMP Group Limited

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is the leading English language newspaper in Hong Kong and has the city’s most affluent and influential readership. Other publication titles of the Group include the Sunday Morning Post, Classified Post, Jiu Jik and the Chinese editions of Cosmopolitan, Harper’s Bazaar, CosmoGirl! and Automobile magazines.

About Classified Post

Launched in 1973, Classified Post is Honk Kong’s job recruitment market leader targeting middle to senior management position. Its online edition Classifiedpost.com complements the print version to provide jobseekers with effective and efficient online job searching tools.

This press release can be downloaded from www.scmpgroup.com.

For media enquiries, please contact:

Joyce Chan
Marketing & Communications
Tel: (852) 2250 3115
Fax: (852) 2565 2429
Email: communications@scmp.com

Li Ka Shing, Christopher Pratt and Tony Tyler Honoured at The Hong Kong Business Awards 2010

Hong Kong, December 3, 2010 – Hong Kong’s impressive business community turned out in full force for last night’s Hong Kong Business Awards, presented by DHL/South China Morning Post at the Grand Hyatt Hotel.

The event, now in its 21st year, honoured Li Ka-shing, Chairman of Cheung Kong (Holdings) Limited and Hutchison Whampoa Ltd, with the Lifetime Achievement Award. This award, which is not given out every year, has only previously been given out twice before since the award’s inception, to Dr Chiang Chen, GBM, OBE, Chairman and Founder of Chen Hsong Holdings Limited in 2005, and Dr Hari Harilela, GBS, OBE, JP, Chairman and Founder of the Harilela Group in 2008. Victor Li, son of Li Ka-shing, accepted the award in his honour. Li Ka-shing was in fact the first winner of the Businessman of the Year award in 1990, and his son Richard Li won the same award in 1999.

Chairman of Swire Pacific, Christopher Pratt, was this year’s winner of the coveted Business Person of the Year Award, for leading the group’s strong growth to a profit of HK$13.95bn this year, HK$10.72bn higher than the same period last year. Pratt oversees the group’s diverse businesses, which include property, aviation, beverages, marine services, trading and industry, and chairs Cathay Pacific Airways.

Cathay Pacific’s own Chief Executive, Tony Tyler took home the Executive Award, for steering the company through the turbulent economic conditions of 2008 to a turnaround success in 2010, announcing the best ever half year result of HK$6.8bn in August and cementing plans for fleet expansion.

Winning the Owner-Operator Award was music to the ears of Klaus Heymann, Chairman of Naxos Rights International Ltd. Today the Naxos group of companies is the biggest classical group in the world, and from its small beginnings in Hong Kong in 1987, has developed a reputation for the highest quality original digital recordings and state-of-the-art mixed media products for classic music lovers.

Humble Hong Kong beginnings also reflect the story behind winner of the Enterprise Award, Neil Pryde, Managing Director of Neil Pryde Ltd. The Australian sailmaker arrived in Hong Kong in 1963 and sailed for the Hong Kong team at the 1968 Olympic before setting up his sail manufacturing company here two years later. Now with over 3000 employees spanning 40 countries, Neil Pryde Ltd is one of the world’s biggest marine and adventure sports companies.

Another notable exporter, Mr Henry Tan, CEO of Luen Thai Holdings, won the International Award. Luen Thai’s garment export business encompasses partnerships with global brands Ralph Lauren, Esprit and adidas, and exports to Europe and the US from manufacturing plants in China, Indonesia and the Philippines.

The winner of the Young Entrepreneur Award, Edwin Lee, Founder and CEO of Hong Kong Business Intermediary Co Ltd, delighted audiences with his energy and humour. Harking back to the number of failed attempts he had previously made in business, Lee was clearly ebullient about the success of HKBI, which specializes in brokering business sales and shaping companies to attract potential buyers. HKBI has grown from a one man operation in 1991 to being the largest business brokerage in the city, with over 100 employees.

Mr Kong Qingping, Chairman of China Overseas Land & Investment Ltd, won the China Company Award, after his company posted a 98 percent increase in turnover in 2009 to reach a figure of HK$37.3bn. Andrew Pang, Director of HKCOLO Ltd won the SME Award. HKCOLO Ltd is the first and largest carrier neutral provider of co-location services in Hong Kong and the Greater China region, connecting more than 300 carriers in the telecom industry.

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About DHL/SCMP Hong Kong Business Awards

The Hong Kong Business Awards were established by DHL and the South China Morning Post in 1990 to acknowledge publicly the vital contributions made by individuals and by companies in maintaining and expanding the economic viability and international stature of Hong Kong; and to encourage and sustain the Hong Kong entrepreneurial spirit and highlight and recognize excellent standards of corporate management.

There are four categories for individuals, namely, Business Person of the Year Award, Executive Award, Owner-Operator Award and Young Entrepreneur Award; and four for companies, namely, International Award and China Company Award, Enterprise Award and SME Award. Nominations are made by individuals or by public or private organizations. Nominees who meet the criteria for the respective categories will be invited to participate. Those who accept the nominations will submit supporting documents for the judging panel, who will vote for a winner for each category.

Over the past nineteen years, the DHL/SCMP Hong Kong Business Awards has successfully established its status as one of the most prestigious and authoritative business awards in Hong Kong.

About SCMP Group Limited

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform, scmp.com, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 60 awards in 2010 for excellence in editorial, marketing and technical capability, a major achievement for any news media within the region. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines.

About DHL

DHL is the global market leader in the logistics industry and "The Logistics company for the world". DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 300,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education. DHL is part of Deutsche Post DHL. The Group generated revenue of more than 46 billion euros in 2009.

For further information please contact:

Anne Wong
Director of Marketing
Tel: (852) 2680 8121
Email: communications@scmp.com

Operation Santa Claus 2010 Kicks off Today!

Hong Kong, November 16, 2010 – Hong Kong’s popular Christmas charity Operation Santa Claus, kicks off tonight with a ceremony at the ground floor of the HSBC building in Central. Guests include Executive Council convenor, the Honourable Leung Chun Ying, South China Morning Post‘s Editor-In-Chief, Reginald Chua, and Canto-pop star GEM. RTHK’s Hugh Chiverton will be the producer for the ceremony which begins at 7pm.

The kick off represents the 23rd anniversary of a charity that began in 1988 with a fundraising total of HK$140,000. Jointly organised by South China Morning Post and RTHK since its inception, and endorsed by The Hong Kong Council of Social Service, which monitors all charitable concerns through their WiseGiving programme, Operation Santa Claus has become a mainstay of Hong Kong’s Christmas charitable giving.

2010’s target amount is to exceed the $12 million raised in 2009, and will be used to support 16 beneficiaries from many aspects of the Hong Kong community, including the elderly, children, the socially impoverished and those with special medical conditions. A new addition to this year’s roster of beneficiaries are two Social Enterprise projects, one supporting socially disadvantaged women workers, and another supporting the social re-engagement and employment of disabled. Two China based charities have also been included, Chi Heng Foundation, supporting Aids affected children and orphans in China, and Operation Smile, supporting children who suffer from cleft palate and lips.

"We are continually moved and also motivated by the generosity of the people, communities and corporations of Hong Kong" explained Operation Santa Claus’ Project Director, Deon Lai. "So much time, effort and personal commitment goes into organising their fund-raising activities, which usually involve the participation of children, staff, family and friends. It is truly the heart of a Hong Kong Christmas."

Already committed to participating in this year’s fundraising are regular donors, Morgan Stanley, Bank of America Merrill Lynch, Barclays Capital, JP Morgan, UBS, RBS Coutts, Wing Ding, The Hash House Harriers, The Kowloon Cricket Club, The Hong Kong Police Training Unit, The Five-A-Side-Football Tournament, many of Hong Kong’s schools and kindergartens, plus 8 Hong Kong universities, through an all-new University Ambassador programme co-organised by the Hong Kong America Centre.

"We’re very proud of the achievements Operation Santa Claus has made over the years" said Reginald Chua, Editor-In-Chief of South China Morning Post. "At the South China Morning Post, we enjoy a strong readership amongst the relatively privileged people of Hong Kong. Using our voice, we are able to motivate them to give back to the community. We’ve managed to build that bridge for 23 years and continue to invest our efforts into supporting what Hong Kong people care passionately about."

For more information about how you or your organisation can participate in fundraising for Operation Santa Claus, visit osc.scmp.com or call Ms Deon Lai at 2680 8159.

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About South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform, scmp.com, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 58 awards in 2010 for excellence in editorial, marketing and technical capability, a major achievement for any news media within the region. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar and CosmoGirl! magazines.

For further information please contact:

Anne Wong
Director of Marketing
Tel: (852) 2680 8121
Email: communications@scmp.com

Miele Redefines Cool with a Fresh New Approach to Refrigeration Marketing

Hong Kong, November 10, 2010 – German state-of-the-art premium appliance manufacturer Miele, well known for its high-performing and ground-breaking technology, has now taken fresh steps to break through with its marketing.

The launch of its MasterCool range of refrigeration and wine storage appliances, managed by SCMP Marketing Services, takes cool to new levels as it targets a new generation of affluent young contemporary cool professionals.

The campaign, entitled "Redefining Cool", comprises multiple facets, including the "Cool Index Contest", delivered as an iPhone "Freezamatic" App* that enables users to capture an image of a valued object that they want to preserve. The captured image is then morphed into the centre of an ice cube, giving the impression that it’s been frozen. The contest encourages entrants to take photos and upload them onto a Facebook fansite with a caption. The 10 finalists with the most votes for the "coolest image" will be judged and the winner will receive a trip for two to Germany.

The comprehensive "Redefining Cool" campaign, which launched on 27th October, also includes print advertising, online marketing, eDM, a Facebook fansite, and a MasterCool minisite. To celebrate the launch of the campaign, Miele and SCMP Marketing Services hosted a private ‘VIP invitation only’ "Redefining Cool" event at Exclusives Private Lounge on 5th November, featuring guest speaker Joel Chu, who shared his thoughts about what’s cool. Guests were also treated to a first look at the "Cool Index Contest", including the "Freezamatic" iPhone App, and a private viewing of the ceramic works of artist Lucie Rie.

Ms Carmen Ho, Head of Marketing and Brand at Miele, commented: "This is the first time we have partnered with SCMP Marketing Services, and we are very excited to launch this innovative campaign. The campaign idea is very simple and focused – it is about the "cooling" attribute of the Miele MasterCool series, yet we have given it an attitude in line with the brand personality by redefining what’s cool. The definition of "cool" is different to everyone so we believe there is a room to be creative. Our customers and South China Morning Post readers will have a very cool experience via a series of communication activities from advertising, consumer activation, creative use of print and online media, and event, and, of course, via our flagship product MasterCool and the Cooling range appliances."

*The App will be available on iTunes in mid November

Introducing MasterCool

Miele MasterCool refrigeration and wine storage appliances offer unique state-of-the-art cooling solutions for your home. The highest quality materials and cutting-edge technology have been seamlessly integrated with proprietary Miele electronics, to preserve optimal food quality and wine complexities.

Amongst the revolutionary aspects of the range of appliances is the Intuitive Touch Control food placement menu system, ergonomically located for easy viewing. This function creates optimal conditions for the specific food categories. Miele’s MasterFresh drawers have been designed to provide ideal temperature and humidity control by enabling users to select the drawer location and type of food content on the MasterCool Menu. The temperature will then be automatically electronically adjusted to ensure longer lasting food freshness. Additionally, Miele’s unique halogen BrilliantLight Illumination system ensures no blind spots even with a fully stocked refrigerator.

With wine storage, changes in storage temperature can dramatically affect the quality of wine. MasterCool’s electronic controls ensure precise and constant temperature management in three independently controlled cooling zones. Miele’s Dynamic Cooling System evenly circulates air and humidity, alleviating the problem of dried corks.

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About SCMP Marketing Services

A division of South China Morning Post Publishers Ltd, SCMP Marketing services was established to support the needs of advertisers seeking a more grounded and results driven approach to marketing. Leveraging the connections and experience of the media group, SCMP Marketing Services provides a fully integrated marketing solution, from creative and concept development, to digital and traditional media placement, promotions and events management, custom publishing and more.

For further information please contact:

Pauline Wan
Manager, Marketing Services
Tel: (852) 2565 2350
Fax: (852) 2565 5380
Email: pauline.wan@scmp.com