HONG KONG, March 26, 2007 – SCMP Group Limited (SCMP) announced a 37% rise in profit attributable to shareholders for the financial year ended 31 December 2006, the highest level in six years. This financial result reflects a solid performance from the core publishing business and strong advertising revenues.

"The economic environment in 2006 was very good for the publishing business," says Nancy Valiente, Managing Director of South China Morning Post Publishers Limited. "Economic growth, a record year for Mainland listings and rising ad spend were all contributors. The best news is we performed well in a year filled with challenges for the Hong Kong media industry."

Revenue rose 8% to $1.2 billion, compared to $1.1 billion in 2005. Net profit attributable to shareholders reached $338.6 million, compared with $246.4 million in 2005. Operating costs and expenses before depreciation and amortization were up 2% compared to the previous year with increases in staff, production, and rental and utilities costs offset by savings in other operating expenses. The Group declared a final dividend of HK13 cents per share for a full year dividend of HK19 cents per share.

Publishing Business Results

The SCMP continued to focus on its core publishing business in 2006. "Our results, the best in six years, were due mainly to two factors – a significant growth in notices advertising from IPOs and results announcements, and solid growth in display advertising which outperformed the market," notes Valiente. "The foundation of this business remains an affluent and influential readership that supports the SCMP."

Publishing revenues grew 9% and accounted for 97% of revenue. Newspaper display advertising rose 10%. Classified revenue expanded 13%, as notices rose 42%. Recruitment revenue increased 1% despite a much larger drop in positions advertised in all recruitment publications. Circulation was stable in the first half and dropped 2% in the second half owing to an industry-wide decline in newsstand sales.

Production costs rose 5% due to higher newsprint cost which averaged US$613 per ton, up 9% from US$563 per ton in 2005. Newsprint consumption dropped 2%, attributable to new printing presses and tight ad ratio monitoring.

The Magazine Division posted an 83% net profit rise due to strong performance at Cosmopolitan and Harper’s Bazaar and cost cutting measures at other titles.

Outlook

In 2007, SCMP expects the Hong Kong economy to grow, but at a more moderate pace than last year. The government forecasts GDP growth at 4.5% to 5%. This favorable economic environment should benefit the publishing business which derives revenues primarily from advertising.

Circulation is expected to be stable, although it is declining for the industry as a whole. Display advertising should outperform the market due to the attractiveness of the readership profile of SCMP’s titles. Editorial coverage will be strengthened with a focus on China and business coverage. The launch of websites and new digital products will enhance revenue.

"There are significant risks to ongoing business growth," points out Valiente. "When the exchange eliminates the requirement for listed companies to publish announcements in newspapers in 2007, we expect a loss of notices revenue. The volatile nature of revenue from IPOs is outside the control of management. The online trend in recruitment advertising will continue to have an effect on print recruitment advertising."

Valiente states that the SCMP focus in 2007 and beyond is to continue to strengthen the core publishing business to generate reliable profits and cash flow. The development of new multimedia products and business models are future growth drivers for the Group.

"This year will see many improvements," concludes Valiente. "Expanded China coverage will be the focus of the editorial team, classifiedpost.com will be revamped with user-friendly features and the recently unveiled new look of the paper are all steps we are taking to make sure SCMP stays relevant and appealing to our readers."

-End-

About SCMP Group Limited

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is the leading English language newspaper in Hong Kong and has the city’s most affluent and influential readership. Other publication titles of the group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar, CosmoGirl! Maxim and Automobile magazines.

To learn more about the SCMP Group, go to scmpgroup.com.

For media enquiries, please contact: Irene Ho Marketing & Communications Tel: (852) 2250 3116 Fax: (852) 2565 2429 Email: [email protected]

For investor inquiries, please contact: Perry Wu Investor Relations Tel: (852) 2565 2380 Fax: (852) 2838 7525 Email: [email protected]

Hong Kong, March 19, 2007 — South China Morning Post today announced that Mark Clifford will step down as Editor-in-Chief of the paper on 1 April 2007 in order to pursue another opportunity. During his one-year tenure with the paper, Clifford played a key role in changes that have both strengthened and improved editorial operations. He has also been the driving force behind the SCMP’s forthcoming re-design, has contributed to the convergence of print and digital efforts at the SCMP, and overhauled the paper’s training program for journalists.

Editor C.K. Lau, a veteran SCMP journalist, will assume responsibility for editorial operations after Clifford leaves.

The Board of Directors and management of SCMP Group expressed their deep appreciation of Clifford’s efforts and contributions in the past year.

– End –

About South China Morning Post Publishers Limited

The company publishes the South China Morning Post and the Sunday Morning Post, Asia’s premier English language daily and Sunday newspaper with the highest circulation of any English language newspapers in Hong Kong. South China Morning Post Publishers Limited is a wholly-owned subsidiary of SCMP Group Limited, which is listed on The Stock Exchange of Hong Kong Limited.

For more information contact Amanda Turnbull, Director, Marketing and Communication on 2250-3130 or email [email protected]

Hong Kong, March 1, 2007 — The South China Morning Post scooped 14 awards in the Hong Kong Newspaper Society News Awards 2006, with a clean sweep in the business news writing categories.

The awards, announced on February 28 2007, saw the SCMP take the top prize in four of the fourteen categories, including "Best Science News Reporting" for a series on British physicist Stephen Hawking. In the English section, the SCMP won "Best News Writing" for a piece on the spread of Aids as a result of blood sales in rural China and "Best Business News Writing" for a feature on small stockbrokers struggling against fierce competition, titled "Banks elbow brokers out of business". Robin Kwong was awarded "Best Young Reporter". Ten Runners Up and Merits completed the haul for articles covering subjects ranging from reporting on the Reit and the ‘Advantage Hong Kong’ series to social issues such as the worsening pollution and the culture of giving in the Chinese business community.

Editor C. K. Lau commented, "We are delighted to receive these awards which are a tribute to the hard work and dedication of our staff, and we are particularly pleased with a win and second runner up spot in the "Best Young Reporter" category which shows that our training and talent development programmes are paying off." And he continued, "We constantly strive to produce the highest quality for our readers on a daily basis – a fact reflected in our circulation numbers – but external recognition like this is always a bonus."

The Hong Kong Newspaper Society, founded in 1954 has been running awards for decades. Judged by a panel comprising dozens of local and regional experts, academics and practicing journalists, the period from 2000 to 2006 has seen the South China Morning Post consistently outperform its peers with 79 awards in six years.

– End –

About South China Morning Post Publishers Limited

The company publishes the South China Morning Post and the Sunday Morning Post, Asia’s premier English language daily and Sunday newspaper with the highest circulation of any English language newspapers in Hong Kong. South China Morning Post Publishers Limited is a wholly-owned subsidiary of SCMP Group Limited, which is listed on The Stock Exchange of Hong Kong Limited.

For more information contact Amanda Turnbull, Director, Marketing and Communication on 2250-3130 or email [email protected]

Hong Kong , February 8, 2007 – The South China Morning Post today announced that it has been awarded Caring Company status by the Hong Kong Council of Social Services for its Operation Santa Claus (OSC) project.

Co-organized for the last 19 years by SCMP and RTHK Radio 3, Operation Santa Claus raised a record total of over HK$16 million in 2006 for 27 beneficiaries in five main areas of need: mental and physical disabilities; children and youth; the elderly; AIDS/HIV, and medical issues. From modest beginnings in 1988, the project has now collected more than $104 million in cash, goods and services, including $9 million for the tsunami victims in 2004.

Commenting on this award, Nancy Valiente, Managing Director said, "I’m pleased that Operation Santa Claus has been recognized through this award as it is an important part of our corporate social responsibility programme. One of the advantages of being a media company is our ability to raise awareness of worthy causes and generate community support for them. Year after year we are overwhelmed by the generosity of our readers, not only in support of Operation Santa Claus, but also of the other stories we run throughout the year that touch them."

This year 1,176 companies have been awarded the Caring Company Logo having fulfilled at least two of the six criteria – Volunteering, Family Friendly, Employing the Vulnerable, Partnering, Mentoring and Giving. The SCMP was recognized for Partnering and Giving, and was nominated by one of OSC’s beneficiaries, the Arts with the Disabled Association.

– End –

About South China Morning Post Publishers Limited

The company publishes the South China Morning Post and the Sunday Morning Post, Asia’s premier English language daily and Sunday newspaper with the highest circulation of any English language newspapers in Hong Kong. South China Morning Post Publishers Limited is a wholly-owned subsidiary of SCMP Group Limited. which is listed on The Stock Exchange of Hong Kong Limited.

For more information contact Amanda Turnbull, Director, Marketing and Communication on 2250-3130 or email [email protected]

Hong Kong, February 6, 2007 – The South China Morning Post and the Hong Kong Institute of Human Resource Management, in association with HKUST, today acknowledged the top performing organizations and their respective HR teams at the inaugural People Management Awards.

The Overall Winner was Luen Thai Holdings Ltd, who also scooped the award in the Large Enterprise Category. Their winning project involved developing from scratch a supply chain city in southern China which required major recruitment and capability building programmes. Runners up in the Large Enterprise Category were Moët Hennessy Asia Pacific and The Hong Kong Society for the Aged.

Winner of the Medium Enterprise Category was The Eaton Hotel for a project which focused on developing an all-round service culture, and saw the hotel’s overall revenue, F&B revenue and market share all increase year on year. The runner up in the Medium Enterprise Category was Pfizer Corporation HK Ltd.

Raymond Tang Yee-Bong, Chairperson, Equal Opportunities Commission was the guest of honour at the Awards presentation ceremony and presented trophies to the overall winner.

In his keynote speech Mr. Tang said, "In today’s global economy, equal opportunity has become an essential part of business. Getting and keeping the right person for the right job means increasing productivity and competitiveness."

Commenting on the awards, KT Lai, HKIHRM President said that the aim of the competition – to uplift and promote HR professionalism and its importance to any organization – was achieved. "This first competition has reflected that management is now more focused on the HR role, recognizing its importance and is increasingly using it as a strategic tool for business."

The SCMP/HKIHRM People Management Awards were judged in three main stages and participants had to enter one of the following areas: Transformation of the HR function; Business impact through learning and development; Improving business performance through engaging staff. A 14-member awards organizing committee screened initial entries, which were then judged and filtered down to a shortlist of five. A five member judging panel then heard oral presentations from the short listed companies, and made unannounced visits to their premises to cross-check their project status.

– End –

About South China Morning Post Publishers Limited

The company publishes the South China Morning Post and the Sunday Morning Post, Asia’s premier English language daily and Sunday newspaper with the highest circulation of any English language newspapers in Hong Kong. South China Morning Post Publishers Limited is a wholly-owned subsidiary of SCMP Group Limited. which is listed on The Stock Exchange of Hong Kong Limited.

For more information contact Amanda Turnbull, Director, Marketing and Communication on 2250-3130 or email [email protected]

Operation Santa Claus 2006, co-organized by Radio Television Hong Kong & the South China Morning Post, raised a record-breaking amount of HK$16,012,598 for 27 beneficiaries in Hong Kong. The closing ceremony of the event was held today at Island Shangri-La Hotel to celebrate the culmination of the year-end campaign.

The guests of honor, the Wife of the Chief Executive Selina TSANG, the Honorary Patron of the campaign, Director of Broadcasting CHU Pui Hing and SCMP Editor-in-Chief Mark CLIFFORD were invited to reveal the final figure by launching a video with people from different walks of life displaying the result together. Guests and representatives of the beneficiaries also shared their feelings about the campaign and made an appeal for the needy. Attending guests included also the Director General of Invest Hong Kong, Mike ROWSE, Legislators Fernando CHEUNG, Alan LEONG and representatives of corporate donors and beneficiaries.

Since its establishment, Operation Santa Claus has raised more than 104 million dollars for many charities in Hong Kong to help them pursue their work (including 9 million for tsunami victims in 2004). For seven weeks of the campaign this year, community and donor events gathered hundreds of individuals in an effort that showed Hong Kong’s solidarity towards the needy. These include not only sports competitions, such as the Five-a-side football tournament, Wing Ding Squash tournament and golf competitions, but also the Santa Hash, a motorcycle toy ride, treasure hunt and musical performances by the Hong Kong Singers and various choirs. A range of charity sales – from coffee to teddy bears also helped fill in the coffers.

Twenty-five major donors joined this year’s campaign, including five corporate donors that raised more than HK$1million – Cathay Pacific ($3 million), Merrill Lynch ($1.5 million), Credit Suisse ($1.3 million), Morgan Stanley ($1 million) and JP Morgan ($1 million). The campaign was also well-supported by over 100 small and medium-sized corporate donors as well as 25 schools. Individual donors responded generously and the amount of in-kind donations collected (e.g. toys, book, basic necessities and food) was also impressive.

Operation Santa Claus 2006 Closing Ceremony was broadcast live on RTHK Radio 3 AM 567, FM97.9 Happy Valley/ Jardine’s Lookout/ Parkview Corner, FM 106.8/HK South, FM107.8/ Tseung Kwan O/ Tin Shui Wai .Web surfers could view the web cast version of the closing ceremony on the official Operation Santa Claus website (www.rthk.org.hk/special/santa2006 and osc.scmp.com) on the following day.

For more information, please contact: Teresa Cheng, CCU, RTHK 2339 6573 / 6376 3930

Operation Santa Claus 2006, co-organized by Radio Television Hong Kong & the South China Morning Post, raised a record-breaking amount of HK$16,012,598 for 27 beneficiaries in Hong Kong. The closing ceremony of the event was held today at Island Shangri-La Hotel to celebrate the culmination of the year-end campaign.

The guests of honor, the Wife of the Chief Executive Selina TSANG, the Honorary Patron of the campaign, Director of Broadcasting CHU Pui Hing and SCMP Editor-in-Chief Mark CLIFFORD were invited to reveal the final figure by launching a video with people from different walks of life displaying the result together. Guests and representatives of the beneficiaries also shared their feelings about the campaign and made an appeal for the needy. Attending guests included also the Director General of Invest Hong Kong, Mike ROWSE, Legislators Fernando CHEUNG, Alan LEONG and representatives of corporate donors and beneficiaries.

Since its establishment, Operation Santa Claus has raised more than 104 million dollars for many charities in Hong Kong to help them pursue their work (including 9 million for tsunami victims in 2004). For seven weeks of the campaign this year, community and donor events gathered hundreds of individuals in an effort that showed Hong Kong’s solidarity towards the needy. These include not only sports competitions, such as the Five-a-side football tournament, Wing Ding Squash tournament and golf competitions, but also the Santa Hash, a motorcycle toy ride, treasure hunt and musical performances by the Hong Kong Singers and various choirs. A range of charity sales – from coffee to teddy bears also helped fill in the coffers.

Twenty-five major donors joined this year’s campaign, including five corporate donors that raised more than HK$1million – Cathay Pacific ($3 million), Merrill Lynch ($1.5 million), Credit Suisse ($1.3 million), Morgan Stanley ($1 million) and JP Morgan ($1 million). The campaign was also well-supported by over 100 small and medium-sized corporate donors as well as 25 schools. Individual donors responded generously and the amount of in-kind donations collected (e.g. toys, book, basic necessities and food) was also impressive.

Operation Santa Claus 2006 Closing Ceremony was broadcast live on RTHK Radio 3 AM 567, FM97.9 Happy Valley/ Jardine’s Lookout/ Parkview Corner, FM 106.8/HK South, FM107.8/ Tseung Kwan O/ Tin Shui Wai .Web surfers could view the web cast version of the closing ceremony on the official Operation Santa Claus website (www.rthk.org.hk/special/santa2006 and osc.scmp.com) on the following day.

For more information, please contact: Teresa Cheng, CCU, RTHK 2339 6573 / 6376 3930

January 19, 2007 – Hong Kong – South China Morning Post and Harper’s Bazaar have joined hands for the second time to co-host the SCMP/Harper’s Bazaar StyleAwards 2007 to celebrate style and present the 12 winners of the awards.

“Hong Kong is a cosmopolitan city known for its vibrant and entrepreneurial personality and is one of the frontrunners on the global style map. The StyleAwards were created to recognise the influential individuals who have contributed to defining the unique style of Hong Kong. The StyleAwards serve to inspire these style makers to keep ahead of trends, to constantly reinvent themselves or their products, and to applaud them for excellence in their category of style,” said Nancy Valiente, Managing Director, South China Morning Post Publishers Limited.

This year’s StyleAwards consist of 12 distinctive categories: Car, Gadget, Airline, Flagship
Store, Spa, Boutique Hotel, Restaurant, Nightspot, Model, Designer, Covergirl and StyleMaker of the Year. The StyleMaker award will be presented last to the one special individual who has demonstrated his or her vision and creativity in shaping the style of Hong Kong.

“The Boutique Hotel and Flagship Store categories are newly added to the StyleAwards this
year in recognition of their growing popularity in Hong Kong. Consumers today have
become more and more sophisticated in their tastes and are constantly on the lookout for
destinations that offer unique experiences and personalised service,” commented Angie
Wong, Managing Director of SCMP Magazines Publishing Limited.

The finalists for the StyleAwards went through a rigorous three-stage selection process which started with the initial nomination by the editors of SCMP and Harper’s Bazaar. The
nomination list was then short listed by an independent StyleAwards Steering Committee
made up of five of Hong Kong’s most stylish experts in the areas of architecture, branding,
fashion, culture and art: Mr. Gary Chang, Mr. Francis Gouten, Ms. Claire Hsu, Ms. Joanne Ooi and Mr. David Tang. A public vote via SCMP.com and Harper’s Bazaar determined the final winners. The results from the final polling were subject to scrutiny by PricewaterhouseCoopers.

The StyleAwards gala dinner will take place on the evening of January 19 at the Island
Shangri-La Ballroom to honour the winners. The event will bring together over 300 guests
including high-level decision makers, business leaders, and the most stylish movers and
shakers in Hong Kong. Integral to the evening’s celebration will be a sumptuous meal
prepared by Michelin star chef Roland Durand, who has been flown in from Paris especially
for the event, and a ‘street dance’ performance by the Hong Kong Youth Arts Foundation.

-End-

About the SCMP/Harper’s Bazaar StyleAwards

In celebration of Hong Kong’s spirit of Style, the South China Morning Post and Harper’s Bazaar have created the StyleAwards, a series of awards recognising people, places and products that are the epitome of style. This year, 12 categories, ranging from fashion, dining, entertainment, motoring and living, will be applauded for their panache and most importantly, how they shape the style of Hong Kong.

For further information, please contact:
Ogilvy Public Relations Worldwide Ms. Kristal Hui Tel: 2884 8584 Email: [email protected]		Ms. Queenie Tsao Tel: 2884 8544 Email: [email protected]

Scope of work of PricewaterhouseCoopers

The results were subject to scrutiny by PricewaterhouseCoopers, Certified Public Accountants, whose work was limited to certain procedures requested by the Company to agree the results summary prepared by the Company to voting forms collected and provided by the Company to PricewaterhouseCoopers. The work performed by PricewaterhouseCoopers in this respect did not constitute an assurance engagement in accordance with Hong Kong Standards on Auditing, Hong Kong Standards on Review Engagements or Hong Kong Standards on Assurance Engagements issued by the Hong Kong Institute of Certified Public Accountants nor did it include provision of any assurance or advice on matters of legal interpretation or entitlement to vote.

SCMP/Harper’s Bazaar StyleAwards defines the Style Scene in Hong Kong Photo Captions

The city that never sleeps – the Island Ballroom at Island Shangri-La, Hong Kong is transformed into a bustling metropolis, complete with building facades twinkling with excitement, setting a backdrop of a night to remember for over 300 guests.
"Bout time", a vibrant performance by Hong Kong Youth Art Foundation commences the stylish evening with a big bang.
Nancy Valiente, Managing Director, South China Morning Post Publishers Limited and Angie Wong, Managing Director of SCMP Magazines Publishing Limited present the Style Award in the Car Category to Mr Herbert Adamczyk, Managing Director, Italian Motors (Sales & Service), for Ferrari 599 GTB Fiorano.
StyleAwards steering committee members Mr. Francis Gouten, Gouten Consulting and Mr. Gary Chang, Founder, EDGE Design Institute, present the Style Award in the Gadget Category to Mr. Chester Wong, Director, for Xbox 360TM.
StyleAwards steering committee members Mr. Francis Gouten, Gouten Consulting and Mr. Gary Chang, Founder, EDGE Design Institute, present the Style Award in the Airline Category to Mr. Charlie Stewart-Cox, General Manager, Marketing, for Cathay Pacific Airways.
StyleAwards steering committee members Mr. Francis Gouten, Gouten Consulting and Mr. Gary Chang, Founder, EDGE Design Institute, present the Style Award in the Flagship Store Category to Mr. Dinesh Kandiah, Public Relations Director for Landmark Louis Vuitton Maison.
StyleAwards steering committee members Ms. Joanne Ooi, Creative Director, Shanghai Tang and Ms. Claire Hsu, Founder, Asia Art Archive, present the Style Award in the Spa of the Year Cateogry to Mr. Paul Jackson, Executive Assistant Manager, Food and Beverage of Mandarin Oriental Hong Kong.
StyleAwards steering committee members Ms. Joanne Ooi, Creative Director, Shanghai Tang and Ms. Claire Hsu, Founder, Asia Art Archive, present the Style Award in the Boutique Hotel Category to Mrs. Karen Li, Managing Director of Lanson Place Hotel
StyleAwards steering committee members Ms. Joanne Ooi, Creative Director, Shanghai Tang and Ms. Claire Hsu, Founder, Asia Art Archive, present the Style Award for the Restaurant Category to Mr. Victor Wu, Owner of ARMANI / BAR HK
StyleAwards steering committee members Ms. Joanne Ooi, Creative Director, Shanghai Tang and Ms. Claire Hsu, Founder, Asia Art Archive, present the Style Award in the Nightspot Category to Mr. Rocky Wong, Managing Director for Club No. 9
Fanny Fung, Editor, SCMP and Josephine Chan, Publisher of SCMP Hearst Publications present the SCMP/Harper’s Bazaar Style Award in the Model Category to Amanda Strang.
Fanny Fung, Editor, SCMP and Josephine Chan, Publisher of SCMP Hearst Publications present the SCMP/Harper’s Bazaar Style Award in the Fashion Designer Category to Barney Cheng.
Winner of the SCMP/Harper’s Bazaar StyleAwards Covergirl Category Zhou Xun expressed her appreciation through a video.
Nancy Valiente, Managing Director, South China Morning Post Publishers Limited and Angie Wong, Managing Director of SCMP Magazines Publishing Limited present the SCMP/Harper’s Bazaar StyleAwards 2007 Style Maker of the Year to Allan Zeman.
Here’s to Style! Style mavens and key executives toast in style to celebrate the SCMP/Harper’s Bazaar StyleAwards 2007.

Highlights Revenue from continuing operations: HK$544.7 million Operating profit from continuing operations: HK$142.9 million Profit attributable to shareholders: HK$124.5 million Earnings per share: $0.08 Dividend: $0.06 HONG KONG, September 1, 2008 – SCMP Group Limited (SEHK: 583) ("the Group") announced today its interim results for the six months ended June 30, 2008. Turnover from continuing operations was HK$544.7 million, representing a 12% decrease compared with the same period last year. Profit attributable to shareholders dropped 29% to HK$124.5 million, mainly due to a decline in notices advertising following the change in listing rules in June 2007 and the volatile stock market. Operating costs and expenses before depreciation and amortization dropped 1% to HK$377.5 million, within which production costs decreased by 10%, mainly because of a decline in average newsprint cost from US$635 to US$604 per metric ton and lower consumption. The Board of Directors declared an interim dividend of 6 HK cents per share. Business Performance The Group’s publishing revenues dropped 13% and accounted for 96% of total revenue of the Group. EBITDA and operating profit margins declined due to the loss of notices revenue. The audited circulation of South China Morning Post and Sunday Morning Post both increased 1% to 107,080 and 81,827 copies respectively, despite the rise of free newspapers. Display advertising revenue increased 6%, contributed mainly by rising demand for creative advertising executions, higher advertising volume and yield generated from Post Magazine. The first ever panorama advertisement was published in May 2008 and a record number of wrappers were sold in the first half of 2008. Recruitment advertising revenue decreased 2% due to slow down of recruitment activity as a result of the worsening global economy. Some cost cautious clients are shifting towards lower cost alternatives, which has benefited Jiu Jik and online recruitment. Notices revenue dropped 72% or $90.2 million, within which IPO related revenue dropped $42.5 million owing to the volatile stock market. Number of IPOs and revenue per IPO were both lower than last year. Revenue from result and other corporate announcements dropped HK$47.7 million after the implementation of the HKEx rules which abolished the requirement to publish announcements and notifications in newspaper in two different phases last year. The first half results reflected the full impact of the changes in listing rules. Revenue from Magazine Division grew 5% to HK$67.4 million. Advertising sales from Cosmopolitan and Harper’s Bazaar remained strong, despite the fierce competition on newsstands. The results of the Group’s other businesses included a HK$5.2 million gain on the disposal of the video and film post-production business and a 46% increase of revenue from music publishing mainly from the sale of one compilation album. Investment properties’ revenue increased 55% from HK$8.9million to HK$13.8 million. Outlook Commenting on the business prospects ahead, Kuok Hui Kwong, Executive Director of the Group said, "We are cautious about the second half of 2008. Given the uncertain economic outlook, we expect growth in certain advertising segments to slow down." With the change in listing rules on company announcements last year, the Groups expects revenues from corporate notices to be consistent with the first half of this year while revenue from IPO announcements will depend on the market situation. "We will continue to invest in opportunities which leverage our brand’s value across multiple platforms while keeping a steady focus on our core publishing business," concludes Kuok. -End- About South China Morning Post SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publishers in Asia. Its flagship publication, South China Morning Post, is the leading English language newspaper in Hong Kong and has the city’s most affluent and influential readership. Other publication titles of the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar, CosmoGirl! and Automobile magazines. This press release can be downloaded from www.scmpgroup.com. For media and investor enquiries, please contact: Adeline Lim / Joyce Chan Tel: (852) 2565 3120 / 2250 3115 Fax: (852) 2565 2429 Email: [email protected] [email protected]

HONG KONG and BOSTON, June 2, 2008 – The South China Morning Post today has launched new multimedia services and advertising options, in partnership with Brightcove, the world’s leading Internet TV platform.. For users of the South China Morning Post’s website – scmp.com – the Brightcove technology provides enhanced multimedia services such as high-quality video viewing, social distribution options (RSS feeds, e-mail links and embeddable players) and extensive video archives. For advertisers, Brightcove’s technology enables the South China Morning Post to offer new advertising formats such as pre-roll and post-roll video, sponsored icons and logos, and banner/island ads coupled to videos. "We’ve been producing multimedia content since 2005, and we needed a service that would evolve with our needs and the quickly changing multimedia landscape," scmp.com Assistant Director David Savelson said. "After an extensive review of the technology in the market, we concluded that Brightcove is simply the best on offer today. Working with Brightcove enables SCMP to focus on what we do best – create content. Brightcove’s video technology is plug-and-play and it provides a first-class user experience to both viewers and advertisers." "The South China Morning Post has a long history of not only producing award-winning journalism, but also taking advantage of rich media storytelling to engage readers," said Jeremy Allaire, Brightcove Chairman and Chief Executive Officer. "We are excited to be working in the region and look forward to partnering with such a highly respected news organisation as it grows its advertising-supported Internet video offerings." The South China Morning Post is Brightcove’s first newspaper client in Asia and Greater China. -End- About South China Morning Post The South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform, scmp.com, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 51 awards in 2008 for excellence in editorial, marketing and technical capability. About Brightcove Brightcove is the leading Internet TV platform used by media publishers worldwide to program, distribute and monetize video on the Web. The award-winning platform has empowered organizations of all sizes to launch and grow Internet video initiatives with unparalleled choice and control. Brightcove is dedicated to harnessing the inherent power of the open Internet to transform the distribution and consumption of media. For more information, visit www.brightcove.com.

For media enquiries, please contact: Lydia Lee / Joyce Chan The South China Morning Post Publishers Ltd. Tel: (852) 2250 3120 / 2250 3115 Fax: (852) 2565 2429 Email: [email protected]

Josh Hawkins Brightcove Tel: 1 617 395 0487 Email: [email protected]