Hong Kong (September 25, 2023) – The South China Morning Post proudly presents Your SCMP. Building upon the success of the I Read the SCMP campaign launched in April, the new initiative brings to life the broad and deep relevance of the SCMP by celebrating its diverse readership, partners, and people who epitomise and shape the international story of Hong Kong.
Your SCMP spotlights 11 new distinguished profiles, who read the SCMP:
- Tiffany Chan – Professional Golfer, LPGA
- Jason Cheung – Top DSE Scorer, 2022
- Elliot Leung – Composer, Classical Music & Film Music
- Daryl Ng – Deputy Chairman, Sino Group
- Frederick Poon – Principal, St. Paul’s Co-educational College
- Douglas Young – Co-Founder & CEO, G.O.D.
Work with the SCMP:
- Justin Bonnett – Regional Head of Marketing, Jones Lang LaSalle
- Cindy Chee – Communications Director (Hong Kong & Macau), Cartier
- Haymans Fung – Head of Marketing, Retail Bank HK & Global Partnerships, Standard Chartered Bank
Work at the SCMP:
- Jeffie Lam – News Editor, City Desk South China Morning Post
- Mia Nulimaimaiti – Reporter, Political Economy, South China Morning Post
Along with some of the six profiles which debuted in April:
- Anson Chan – Student, Island School
- May Chow – Chef & Founder, Little Bao
- Steven Lam – Co-Founder & CEO, GoGoX
- Shalini Mahtani – Founder, The Zubin Foundation
- Gregory Van – Co-Founder & CEO, Endowus
- Allan Zeman – Chairman, LKF Group
View the 30-second campaign videos below:
Produced by the SCMP’s Morning Studio, the campaign reaches influential audiences through targeted media placements across: the SCMP online and print, digital media, social platforms, and strategically placed out-of-home advertisements in key commercial areas in Hong Kong.
A cornerstone of SCMP’s 120th-anniversary marketing initiatives, Your SCMP sets the stage for a series of events and activations that include a pop-up installation, newsstand branding, coffee carts, cocktail hours, and conferences coming in the weeks and months ahead.
“In this 120th-anniversary initiative the South China Morning Post celebrates the broad relevance and impact of our readers, partners, and people who are shaping the international story of Hong Kong,” says Kevin Huang, Chief Operating Officer, South China Morning Post. “For generations, the South China Morning Post has told the international story of Hong Kong, and now we are at a pivotal moment where we see it as our role to celebrate the importance of our home. We hope that this campaign will inspire, promote, and grow the Hong Kong community for the better.”
“Building on the original message of the I Read the SCMP campaign, Your SCMP goes broader showing the importance, relevance and impact of our readership, people, and partners,” says Huang “It’s SCMP Advertising+ that connects partners with the Post’s broad and influential quality audience so they can tell their brand stories to the people shaping the international story of Hong Kong.
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APPENDIX:
Credits:
Agency: Morning Studio
Paul Phillips, Strategy & Insights Director
Moni Leung, Art Director
Kate Fung, Marketing Manager
Nick Jones, Lead Video Producer
Michala Sabnani, Executive Director
Ben Abbotts, Vice President, Design
Wayne Knowles, Director, Marcoms Design
Tasha Ling, Stylist
Ruby Law, Photographer
Hilda Lee, Senior Manager
Timmy Bankole, Director, Business Operations
Media: Assembly Global
Wardrobe: Frey (Cindy Chee), Self-Portrait from Net-A-Porter (Haymans Fung), The Armoury (Elliot Leung), L’Etoile Sport from Net-A-Porter (Tiffany Chan).
ABOUT THE SOUTH CHINA MORNING POST
The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.
ABOUT THE SCMP ADVERTISING+
For 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to over 35 million readers each month.
SCMP Advertising+ connects partners to affluent Asian influencers and business decision-makers through culturally relevant content and events that drive connection and consideration; and its first-party data platform and brand safety tools that deliver impact through insights and context.
SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.
For further information, please contact:
advertising@scmp.com