Hong Kong, 20, July 2007 — The recently re-launched scmp.com won the Best Media Site Award in the Asia Interactive Awards 2007.

The winning scmp.com offers richer content in the form of multimedia, personalisation, mobile WAP access, and interactive functions, among its new features. The enhanced functionality of the site gives China watchers around the world better access to the latest information and analysis on China.

Being the first and only media site to receive top recognition in the Asia Interactive Awards, scmp.com publisher Chris Axberg said, "Our team have invested a great deal of time and effort in revamping our site to provide our readers with a more interactive and user-friendly online platform, and more integration between South China Morning Post and scmp.com. We are very encouraged to receive this great endorsement for the exceptional work of our colleagues."

Judged by a panel comprising of distinguished professionals from the region, the Asia Interactive Awards is organised by AdAsia Magazine, the region’s leading advertising and marketing industry publication. Started since 2006, the Asia Interactive Awards plays a major role in promoting the use of new technology in advertising, promotion, brand building and consumer relationships.

About South China Morning Post

The South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Its online platform, scmp.com, reaches a global audience of China watchers with daily breaking news, multimedia articles and interactive forums. Striving to maintain the highest standards among the world’s quality newspapers, the South China Morning Post receives constant international recognition. It received 39 awards in 2006 for excellence in editorial, marketing and technical capability.